Volunteer Engagement: Web and Social Media Best Practices
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Volunteer Engagement: Web and Social Media Best Practices to boost your efforts in volunteer recruiting, coordination, retention and recognition.
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Volunteer Engagement: Web and Social Media Best Practices
- 1. Web & Social Media Strategies for Volunteer Engagement With Karen Bantuveris TM VolunteerSpot , DOING GOOD just got easier.
- 2. About the presenter Karen Bantuveris Founder and CEO @VolunteerSpot TM VolunteerSpot , DOING GOOD just got easier.
- 3. Q: Why Volunteers? TM VolunteerSpot , DOING GOOD just got easier.
- 4. Q: Why Volunteers? A: To get important work done! TM VolunteerSpot , DOING GOOD just got easier.
- 5. Q: Why Volunteers? A: To get important work done! A: To cul)vate commi0ed champions to our cause/organiza)on who are long-‐term advocates, donors and leaders…. And in doing so…. get important work done!
- 6. Volunteer Avoidance Cycle 60% of nonprofits cite lack of funds as primary Wish U obstacle to providing volunteer management Had Help ~ Reimagining Service 2010 Do it No Time Yourself TM VolunteerSpot , DOING GOOD just got easier.
- 7. Volunteer Avoidance Cycle Wish U Had Help Do it No Time Yourself
- 8. Journey of a Volunteer Thanks to Chris Jarvis, @RealizedWorth for sharing this model
- 9. Journey of a Volunteer Social Media: Easy Access, Rapid & Meaningful Promotion Thanks to Chris Jarvis, @RealizedWorth for sharing this model
- 10. Common Social Media Tools Social Media: Any online technology or practice that lets us share (content, opinions, insights, experiences, media) and have a conversation about the ideas we care about. Socialbrite http://socialbrite.org/ glossary TM VolunteerSpot , DOING GOOD just got easier.
- 11. Social Media Builds Your Community Listen When we have calls-to-action, Inspire Share our community will be engaged. Connect It’s like having a conversation! TM 11 VolunteerSpot DOING GOOD just got easier. , DOING GOOD just got easier.
- 12. Social Media Builds Your Community Listen Trust Inspire Share Ac)on Connect TM 12 VolunteerSpot DOING GOOD just got easier. , DOING GOOD just got easier.
- 13. Free Web Tools for Coordinating Volunteers Specific Donations of Group Public or Ongoing Website size Private jobs & food & needs Extras shifts supplies No limit Both, add Difficult No No Collect fees, mobile links to check-in Facebook/ Twitter 20+ custom registration fields Global event No limit Public, add No No No mapping, community links to conversations Facebook / Twitter API available Recruit both No limit Public, skilled and No Yes Micro-volunteer from Registration unskilled your mobile device required volunteers 10-400 signed Schedule multiple up per Both, add Easy Yes Yes days/months sub-team or links to activity Facebook/ Hours tracking , 5 Twitter custom registration fields (Premium) TM VolunteerSpot , DOING GOOD just got easier.
- 14. Volunteer Engagement Best Practices 1. Find ‘em! (cul)vate community) 2. Onboard Quickly & Be Specific 3. Setup to Succeed 4. Measure & Share 5. Recognize Volunteers TM VolunteerSpot , DOING GOOD just got easier.
- 15. 1. Find ‘em! (Cultivate Community) • Where are they already hanging out? Build your Community! • Facebook Fan page, LinkedIn Groups, Twitter, Blog, Email list • Engage others to involve their friends & network • personal appeal • social media appeal • Consider service groups • workplace service, service learning, Scout Troops, faith groups, community groups (Jr. League, Rotary, etc.) TM VolunteerSpot , DOING GOOD just got easier.
- 16. 1. Find ‘em! (Cultivate Community) MeetUp Community Examples TM VolunteerSpot , DOING GOOD just got easier.
- 17. 1. Find ‘em! (Cultivate Community) Workplace Service - Keller Williams International Example TM VolunteerSpot , DOING GOOD just got easier.
- 18. 2. Onboard Quickly & Be Specific (examples) Second Harvest Japan + Clear & specific – gets amplified! 31 RTs in 1 day to > 47K people Δ Add location hashtag (e.g. #Tohoku) to find geographically possible volunteers (RTs in Chicago likely not very productive) ‒ Event is 3 days out and link lands on a map Risk: Folks forget OR too many people show up then think Second Harvest has enough supporters and doesn’t need them next time. Δ Add an online signup sheet link or ‘volunteer interest’ Google Doc to the landing page • capture volunteer contact for future needs • signing up for a specific spot firms up commitments • volunteers can amplify to their communities • auto-reminders boost turnout rates TM VolunteerSpot , DOING GOOD just got easier.
- 19. 2. Onboard Quickly & Be Specific (examples) Girls on The Run DC and Bay Area + Reach out on multiple channels + Includes actionable signup link Δ Twitter: Add location and theme hashtag (e.g. #SFO, #Running, #GirlPower) to find location and interest-aligned volunteers Δ Add event details (date, and # needed to tweets & facebook) Newsletter Blast TM VolunteerSpot , DOING GOOD just got easier.
- 20. 2. Onboard Quickly & Be Specific (examples) Girls on The Run Race Setup and Race Day
- 21. 2. Onboard Quickly & Be Specific (examples) Olive Tree, NOLA + Immediate needs & local tagging ! Not likely to recruit immediate additional + Check-in as brand-building volunteers – but possible – especially if need is well-articulated and time-bound. “E.g. + Once they check in – you can text ‘em later Need help filling sandbags NOW! 20 needed until 6pm.”
- 22. 3. Setup to Succeed: Before Thank ‘em! Background on your organiza)on Map and direc)ons to the service loca)on Where to park and which entrance to use Who will greet them What to wear/bring (water, snack, work gloves, etc.) Safety concerns and physical requirements Confiden)ally requirements and sensi)vity issues Background checks? SOCIAL MEDIA PACKAGE! TM VolunteerSpot , DOING GOOD just got easier.
- 23. 3. Setup to Succeed Sample Social Media Strategy Create a hashtag Twi0er • Neighborhood groups Tweet loca)on each day • Child-‐serving orgs • Local government TwitPics of completed work Create a Citywide Hopscotch Game! Create a photo pool Flickr • People involved in project Tagging system • Flickr group leaders Submit photos to relevant Flickr groups Include con)nually updated map Blog • Local mom/dad bloggers Share notable stories • Play bloggers • Newspaper blogs Guest blog TM 23 VolunteerSpot , DOING GOOD just got easier.
- 24. 3. Setup to Succeed: Day-of Introduce yourself and wear a name tag. Thank ‘em for coming & make it FUN! Big Picture Review – summarize why it ma0ers that they are serving today in one or two sentences. Make it Personal – ASK: Why are you serving? It’s THEIR story! Is a site tour appropriate? Nametags available (pre-‐printed if possible) Review safety procedures, comfort sta)ons (food, restrooms, etc.), and key work processes Photos/video permissible? << Encourage it, take ‘em, provide a Flip for those with out video smartphones TM VolunteerSpot , DOING GOOD just got easier.
- 25. 4. Measure & Share • Results Measures: e.g. # families fed, # books distributed, # trees planted, # patients treated • Process Measures: e.g. # volunteer hours, #administrator hours, # race stations staffed, gallons water provided • Community Measures: • Facebook views,mentions/likes/comments • Flicker and YouTube posts/views • Twitter followers, RTs and MTs • Newsletter list, RSS subscribers • Blog visits, bounce rate, time on site, page views
- 26. 4. Measure & Share Amplify Volunteer Stories & Invite User ContribuJons • Via Social Media: Blog Articles Facebook Shouts Twitter Kudos Flicker YouTube • Via Email Stories, stats and links • On Site Photos, progress ‘thermometers’ TM VolunteerSpot , DOING GOOD just got easier.
- 27. 4. Measure & Share TM VolunteerSpot , DOING GOOD just got easier.
- 28. 5. Recognize Volunteers • Track hours and results and publicly recognize blog, facebook, YouTube, etc. • Invite progression in Volunteer Journey by giving returning volunteers MORE responsibility, options and decisions. • Ask for feedback & act on it! • Send a Thank You Note! Simple, specific, sincere! http://www.VolunteerSpot.com/ ebooks TM VolunteerSpot , DOING GOOD just got easier.
- 29. 5. Recognize Volunteers Volunteer Service Badge TM VolunteerSpot , DOING GOOD just got easier.
- 30. Volunteer Engagement Best Practices 1. Find ‘em! (cul)vate community) 2. Onboard Quickly & Be Specific 3. Setup to Succeed 4. Measure & Share 5. Recognize Volunteers TM VolunteerSpot , DOING GOOD just got easier.
- 31. Helping Those in Need this Winter? Please email us at support@volunteerspot.com with the ‘Subject: Winter’ and we will send you a free three month premium upgrade. TM VolunteerSpot , DOING GOOD just got easier.
- 32. In Closing • Choose your social media and web tools and use them consistently to speed a volunteer’s journey with your organiza)on. • Remember: Why Volunteers? To cul)vate commi0ed champions to our cause/organiza)on who are long-‐term advocates, donors and leaders…. And in doing so…. get important work done! TM VolunteerSpot , DOING GOOD just got easier.
- 33. Thank you! Karen Bantuveris @Vspotmom @VolunteerSpot Facebook: facebook.com/volunteerspot VolunteerSpot’s blog: Blog.volunteerspot.com TM VolunteerSpot , DOING GOOD just got easier.