Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Russian Standard Gold Vodka Ideas Presentation
1.
2. Agency Task:
To develop creative materials based on the
defined brand communication platform
Things to consider:
• Dial up the importance of Gold
• Fast turn around of production
Brief
4. Target Audience.
Who are they?
• •Successful male, anxious
• to earn money
•
••Values good
• company & friendship
•
••Enjoys and cherishes rare
• occasions of festivity and celebration
5. Core desire:
There are such moments in our life which we wish to celebrate and make
it especially so that our memories will remain vivid as long as they can.
Brand role:
RS Gold represents the special occasion choice the best of the best
for such golden moments
Selling idea:
Для неповторимых моментов жизни*
*For the unique moments of the life