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India
Women Empowerment Survey
        February 2013
I / Methodology & Summary
Administration
Target:           India
Language:         English
Vehicle:          WAP
Duration:         Four Days (96 Hours)
Platform:         All Handsets, Except iOS (HTML5)
Insertion:        Second Playback Page*



    *Due to conflict with Freemium interstitial, which is inserted before the third playback page.
Survey Questions
1.   With one case every 22 minutes, rape has become a national shame. Vuclip seeks your views on
     the topic. First, which of the following would be the most helpful action in fighting crime against
     women?
     Make legislation stronger OR Set up fast track courts OR Create a national helpline for women OR
     Make police sensitive about handling such cases
2.   What is the top reason for the increase in rape cases in recent years?
     Declining values and respect for women OR Abuse of drugs and alcohol by unemployed youth OR
     Wearing provocative clothing OR Bad influence of cinema and television OR Low conviction rate
     and/or delays in justice
3.   What should be the punishment for a confirmed rapist?
     Life imprisonment OR Death penalty/public execution OR Chemical or surgical castration OR Public
     branding or tattooing as a rapist OR 7-10 year jail term prescribed by the penal code
4.   Gender:
     Male OR Female
5.   Age:
      <18 OR 18-25 OR 26-35 OR 36-55 OR >55
II / India Results
Overview
Purpose:         Women Empowerment                   Gender
Platform:        Vuclip WAP
Target:          All Users, India            16%
Start Date:      January 19th 00:00:00                         Male
End Date:        January 23rd 00:00:00                         Female
Duration:        4 Days/96 Hours                     84%
Responses:       67774 Unique
Length:          5 Questions, 21 Choices
                                                         Age
Response Rate:   16900/Day                   7% 3%
                                                               Under 18
                                                      26%      18 to 25
                                           20%
                                                               26 to 35
                                                               36 to 55
                                                   44%         Over 55
Response
“…which of the following would be the most helpful action in
fighting crime against women?”



  17%                                      21%                 16%
               Make laws stronger

               Set up fast courts
                                                       41%
15%                                                          14%
               Create national helpline
         54%                              20%                        57%
 14%           Make police sensitive…                         13%
                                                 18%
Cause
“What is the top reason for the increase in rape cases in recent
years?”



   13%          Declining values/respect…     17%                     12%
12%             Abuse of drugs/alcohol                    39%   11%
          49%   Provocative clothing        14%
12%             Bad influence of media
                                                                12%         52%
                                             12%
  14%
                Low conviction rate
                                                    18%           13%
Punishment
“What should be the punishment for a confirmed rapist?”




                                                              6% 7%
      8%                                        14%
 7%              Life imprisonment

                 Death penalty
                                           9%           35%   9%
10%        49%   Castration

                 Branding or tattooing
                                           14%                        52%
 26%                                                           26%
                 7-10 year jail sentence
                                                  28%
Vuclip / 1551 McCarthy Boulevard, Suite 213 Milpitas, CA 95035

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Vuclip Mira! Women Empowerment Survey

  • 2. I / Methodology & Summary
  • 3. Administration Target: India Language: English Vehicle: WAP Duration: Four Days (96 Hours) Platform: All Handsets, Except iOS (HTML5) Insertion: Second Playback Page* *Due to conflict with Freemium interstitial, which is inserted before the third playback page.
  • 4. Survey Questions 1. With one case every 22 minutes, rape has become a national shame. Vuclip seeks your views on the topic. First, which of the following would be the most helpful action in fighting crime against women? Make legislation stronger OR Set up fast track courts OR Create a national helpline for women OR Make police sensitive about handling such cases 2. What is the top reason for the increase in rape cases in recent years? Declining values and respect for women OR Abuse of drugs and alcohol by unemployed youth OR Wearing provocative clothing OR Bad influence of cinema and television OR Low conviction rate and/or delays in justice 3. What should be the punishment for a confirmed rapist? Life imprisonment OR Death penalty/public execution OR Chemical or surgical castration OR Public branding or tattooing as a rapist OR 7-10 year jail term prescribed by the penal code 4. Gender: Male OR Female 5. Age: <18 OR 18-25 OR 26-35 OR 36-55 OR >55
  • 5. II / India Results
  • 6. Overview Purpose: Women Empowerment Gender Platform: Vuclip WAP Target: All Users, India 16% Start Date: January 19th 00:00:00 Male End Date: January 23rd 00:00:00 Female Duration: 4 Days/96 Hours 84% Responses: 67774 Unique Length: 5 Questions, 21 Choices Age Response Rate: 16900/Day 7% 3% Under 18 26% 18 to 25 20% 26 to 35 36 to 55 44% Over 55
  • 7. Response “…which of the following would be the most helpful action in fighting crime against women?” 17% 21% 16% Make laws stronger Set up fast courts 41% 15% 14% Create national helpline 54% 20% 57% 14% Make police sensitive… 13% 18%
  • 8. Cause “What is the top reason for the increase in rape cases in recent years?” 13% Declining values/respect… 17% 12% 12% Abuse of drugs/alcohol 39% 11% 49% Provocative clothing 14% 12% Bad influence of media 12% 52% 12% 14% Low conviction rate 18% 13%
  • 9. Punishment “What should be the punishment for a confirmed rapist?” 6% 7% 8% 14% 7% Life imprisonment Death penalty 9% 35% 9% 10% 49% Castration Branding or tattooing 14% 52% 26% 26% 7-10 year jail sentence 28%
  • 10. Vuclip / 1551 McCarthy Boulevard, Suite 213 Milpitas, CA 95035

Notas del editor

  1. Country list defined by online research and subject to the limitations of the Vuclip Survey Webtool.
  2. Questions were designed against ambiguity, #3 to #5 have been used before.
  3. A third of all our responses came from Saudi Arabia.
  4. Again, top categories for men and women were both movies and sports, with men weighted more toward them.
  5. Again, top categories for men and women were both movies and sports, with men weighted more toward them.
  6. Again, top categories for men and women were both movies and sports, with men weighted more toward them.