Social Networking Part II. "Building your Brand" Class Excerpts and Viewletter for the Pros Communities, By Diane Rines http://www.LinkedinPhx.net, 877-735-6288 DBA Wise Career Move LLC, All Rights Reserved

1. Social Networking Part II
Build Your Personal Brand
Developed by Diane Rines, Founder Pros Communities
© 2010 DBA Wise Career Move LLC, Toll-free 877-735-6288, All Rights Reserved

2. Pros Communities Viewletter sponsored by:

3. How important is branding?
A brand makes an indelible impression by:
 Communicating identity
 Directly addressing a given audience
 Setting the tone for market acceptance
 Building credibility

4. Build your personal brand
 Define your purpose or objective
 Define your audience market niche
 Do research on companies and people
 Define and COMMUNICATE identity with
a CLEAR, CONFIDENT, CONCISE, and
CREDIBLE message.
 What matters is what your audience
needs!

5. How important is branding?
Branding is the guide that sparks
discussions, causes you to focus on
customer value and gives you the license
to promote your offering!

6. Who’s talking to who?
Who's talking to who and why should we be concerned?

7. Capitalize on Opportunities
"Listen for opportunities to add value to
conversations" advises Doug Chavez.
Manager of Digital Marketing at Del
Monte.
 Consider multiple platforms and
communities
 Identify your customers
 Qualitative and Quantitative metrics
 Respect other’s opinions
 Target specific channels

8. How do we get the message out?
 Use social media with live networking
 Meet new connections
 Connect people with like interests
 Keep track of contacts

9. “People don’t care about what you know until they
know how much you care [about them]”. Zig Ziglar
teaches us to first understand then be understood.
Be prepared to add value!

10. Conclusion
Chris Brogan author of the 2009 best-selling
book, Trust Agents advocates "Use the Web
to Build Influence, Improve Reputation, and
Earn Trust".

11. Like what you see? Share contentwith others!
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12. About the Author: Diane Rines
 Founder of Pros Communities ~
Phoenix Professionals, Sales Phoenix,
Power of Positive, and Career Pros
 As Software Developer and Technical Lead, conducted campus
and on-site interviews
 Active in social networking and have managed several popular
LinkedIn groups with technical, financial, educational and
business members
 Coordinated workshops, banquets, and community outreach
events and volunteers.
 Public speaker at workshops, college fairs, and campus events.