2. For my audience feedback, I gathered responses from my
target audience through a few different techniques. I posted
my music video on the popular social media site Facebook to
gather responses, showed the music video to audiences and
saw their immediate responses, and also asked the people I
showed the music video to fill out questionnaires about my
music video.
3. Social media is a big part of modern culture, and is used as a
significant part of marketing for most forms of media. For
example, the thriller film Animal Kingdom used social media
sites such as Facebook to allow people who were interested
in the relatively small film find information on the film easily.
They would then share this information with other people who
they are connected to on Facebook. Essentially, this results in
free and effective advertising. I used Facebook to show
people my music video and gather feedback as it would allow
my friends, and then their friends (and so on) to see the music
video and potentially give me feedback.
4. The comments I received on Facebook – from my target
audience of teenagers - were mainly positive. I will
assess each comment individually:
This comment implies that the editing of my music video
worked well with the music video, and therefore fitted the
genre well.
The next piece of feedback compliments my use of cross
dissolves. I tried to use cross dissolves to add
sophistication to my music video and develop the
narrative past forms and conventions of music videos
and the pop genre (with the cross dissolves connoting
dreams and flashbacks), so this is a great piece of
positive feedback.
The next comment says how I have portrayed the pop
genre well. This is very encouraging, as I have tried to
use several conventions of the pop genre in order to
increase the appeal of my music video to my target
audience, e.g. the focus on the main performer – the boy
– as the face of both my music video and the brand.
For the next comment, camera steadiness was identified
as an issue. With better technology, such as rolling
camera, this could be fixed. As with Timothy’s
comment, the transitions achieved their effect and were
