"Twitter Fundamentals for Health Activists" is the first in a series of webinars designed to help you make the most of your Twitter account. We break down the basics and giving you the tools and information you need to: Connect - Who, and how many, "tweeps" you should follow (and who to avoid) Create - Tips for great tweets that others will pass along Collaborate - How to build a network of other Health Activists Advocate for health - Hear case studies from the world of health on Twitter What does that mean, "Health Activist"? Health Activists are people who are passionate about health, care deeply about others, and are driven to share their knowledge and experience for the greater good. If you're discussing health issues on the internet, there's a good chance you're a Health Activist!

1. Twitter Fundamentals for Health Activists
Connect, Create & Collaborate
Presented by WEGO Health
[Abridged version]: This presentation is intended as a resource for individuals who have already
attended the webinar, Twitter Fundamentals for Health Activists. To participate in the full webinar
presentation or to be notified of future webinars in this series, please visit WEGO Health
[http://community.wegohealth.com/events].

2. WEGO Health: The Home of Health Activists
WEGO Health is home to social media’s most active online
health consumers - Health Activists. These
influencers, organizers, connectors, leaders and contributors
are passionate about helping others lead healthier lives.
WEGO Health gives Health Activists a way to connect with
each other and with industry, and helps top health
organizations support, navigate and participate in the evolving
world of health social media.

3. Agenda:
Discuss unique strategies to:
Connect with Health Activists
Create valuable content via “tweets”
Collaborate with the community
As well as:
Tools to maximize your time, and
Case studies to reinforce key points

4. Twitter: Quick Recap

5. Twitter: Growth
quot;It's one of the fastest-growing
phenomena on the Internet.”
New York Times
Twitter in Feb 2008 475,000
Twitter in Feb 2009 7,038,000
% Growth from 08 - 09: 1,382%

6. Twitter: Demographics

7. Getting Started: Know What You Bring

9. Twitter + Health Activists: Find & Follow

10. Find & Follow Checklist:
 Use Twitter Search to find Health Activists
Search keywords
 Review following to follower ratio
 Look at bio and website for more information
Identify desired follower amount

11. Twitter + Health Activists: Create

12. Content Checklist:
Define your Twitter “mission”
Establish reputation and expertise
Announce events and involvement options
Pose questions to the community
 Offer a call to action

13. Twitter + Health Activists: 5 Content Tips

14. 5 Tips Checklist:
 Apply the “100-character” rule
 Shorten all links to maximize space
Be clear, but not always grammatical
 Say please and thank you
 Offer full text elsewhere, if 100 isn’t enough

15. Twitter + Health Activists: Collaborate

16. Collaboration Checklist:
Listen to the community
 Join the conversation
 RT valuable information
Offer insight through @reply
Take part in or host a TweetUp

17. Fundamentals Checklist:
 Download and use TweetDeck
 Search keywords via Twitter Search
Establish reputation and expertise through “tweets”

 Announce events and offer a call to action
 Pose questions to the community
Apply the “100-character”rule

 Ensure that content is clear and meaningful
 Offer full text elsewhere; a blog or website
 Listen to the community
Join the conversation through RT, @reply or DM’s

 Attend a TweetUp

18. Twitter Fundamentals for Health Activists
Connect, Create & Collaborate
We want to hear from you:
Email us: community@wegohealth.com
Follow and tweet with us: @wegohealth
Become a fan of WEGO Health on Facebook
Join the community discussion at WEGO Health

19. More about Twitter Fundamentals:
quot;Twitter Fundamentals for Health Activistsquot; is the first in a series of webinars
designed to help you make the most of your Twitter account. During this 45
minute presentation, we'll be breaking down the basics and giving you the tools
and information you need to:
• Connect: Who, and how many, quot;tweepsquot; to follow (and who to avoid)
• Create: Tips for great tweets that others will pass along
• Collaborate: How to build a network of other Health Activists
• Advocate for Health: Listen to case studies from the world of health on Twitter
Also, featuring live Q&A with our resident Twitter experts and WEGO Health
Community Managers, Vanessa Rhinesmith and Marie Connelly
*What does that mean, quot;Health Activistquot;? Health Activists are people who are
passionate about health, care deeply about others, and are driven to share
their knowledge and experience for the greater good. If you're discussing health
issues on the internet, there's a good chance you're a Health Activist! Take our
quiz[http://www.wegohealth.com/quick_quiz] to find out what type of Health
Activist you are.

20. More about WEGO Health:
WEGO Health is home to social media’s most active online health
consumers – Health Activists. These
influencers, organizers, connectors, leaders and contributors are passionate
about helping others lead healthier lives.
Health Activists join WEGO Health for special access to information, insights
and tools to help them become more effective online communicators. They also
become part of WEGO Health’s Activist Social Network, the trusted
community liaison to health marketers.
Marketers engage the Network through market research, educational
programs, innovative sponsorships, industry advisory panels, collaborative
content development, widget distribution and more. WEGO Health gives
Health Activists a way to connect with each other and with industry, and
helps top health organizations support, navigate and participate in the evolving
world of health social media.
Want to know more? Contact us: community@wegohealth.com