In the same way that blogging has empowered millions of people worldwide to share their ideas and passion with the world (there are over 200MM blogs!), the rise of easy to use game development tools (GameSalad, Unity) is creating millions of potential game developers. At the same time, billions of new game players are being created via mobile phone gaming, often in markets ill served by the current game industry. Combined, the increase of developers and players create an incredibly opportunity for those with a message to reach millions of new listeners using engaging, sophisticated game play mechanics. The presentation explores how such an outcome may come about, and looks to specific examples where games were used to influence an election in India as well as for education and training.