The Social Media Revolution
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The Social Media Revolution
- 1. TripAdvisor & The Social Media Revolution WHR 2010 5 April 2012
- 2. Agenda 2 TripAdvisor.com Understanding TripAdvisor TripAdvisor Becoming More Social What Does This Mean For You? Summary
- 4. TripAdvisor Expanding All The Time TripAdvisor.com TripAdvisor is the Worlds largest travel site with 35.3m Unique Users North Europe America 13.3m 11.3m Middle East & APAC Africa 6.8m LATAM 1.9m 2.0m Source: Comscore September 2010 5 April 2012
- 5. Understanding Who Are Our Users? 5 TripAdvisor.com Annual Salary by Household Upmarket SEL1-2 Adults 25-54 30% 25% 25% 22% €5k-20k 20% 17% 15% 21% +€55k 15% 12% 33% 10% 8.75% 5% €20k-35k 23% 0% 15-24 25-34 35-44 45-54 55-64 65+ €35k-55k 23% 35% 32% 300 30% 27% 28% 250 25% 200 20% 13% 150 15% TripAdvisor family income 100 10% 5% 50 +€75k Index 207 0% 0 SEL 1 (Top 10%) SEL 2 (Next SEL 3 (Next SEL 4 (Next 20%) 30%) 40%) % of TripAdvisor EU Index Source: TGI EU Data R2 2010 5 April 2012
- 6. Our Travellers 6 TripAdvisor.com It is all about the user journey Where to go? How to What to do? get there? Things to Interactive Map City SeatGuru do Your Cruise Critic Preferences Trip Friends Country Where to stay? 5 April 2012
- 7. 7 I TripAdvisor Going More Social 5 April 2012
- 8. TripAdvisor Working With Facebook TripAdvisor.com +5m monthly active users +1 billion pins! +5m new pins every day Source: TripAdvisor Internal data Q3 2010 5 April 2012
- 9. Exposing New Content - TripFriends 9 TripAdvisor.com Opening up the wisdom of your friends 5 April 2012
- 10. 10 I What Does This Mean For You? 5 April 2012
- 11. What Does This All Mean To You? TripAdvisor.com Deliver Monitor Advertise Engage Promote 5 April 2012
- 12. Monitor – Your Owners’ Center 12 TripAdvisor.com www.tripadvisor.com/owners What are the competition doing right and wrong? 5 April 2012
- 13. Engage 13 TripAdvisor.com With our site and our users Passive Engagement Load up new photo and video content Update your property information Active Engagement Management Response Tool Solicit more reviews Engage users in the TripAdvisor Forums & Tripfriends 5 April 2012
- 14. Promote 14 TripAdvisor.com Broadcast the fact that travellers enjoy your product 5 April 2012
- 15. 15 I Summary
- 16. Summary 16 TripAdvisor.com Travellers trust UGC sites like TripAdvisor New features are making travel more personal and more relevant Travel companies can really work in this space to help the travellers and so in turn help your brands When you combine what we have discussed today with the ever growing usage of mobile you will see even more new ways to engage with the traveller You can strategically work with TripAdvisor to help build your business now and for the long-term 5 April 2012
- 17. 17 THANK YOU 5 April 2012