After a short break for summer and back to school activities, we are back with Oslo WordPress Meetup.
First meetup will focus on SEO and main speaker will be Geir Ellefsen. He will tell you all you didn't know you needed to know about how to make your WordPress surf at the top of the Google Search Page.
Bring your notepads and all the tricky questions you've always wanted to ask about Search Engine Optimization.
2. Geir Ellefsen
@EdgySEO
GeirEllefsen.com
http://www.facebook.com/sokemotoroptimalisering
TV-serier
https://plus.google.com/115835742852309361351/posts
Senior SEO konsulent & WordPress-entusiast
fredag 9. september 11
3. Agenda
• Google
• Litt om lenker
• Hvordan optimalisere WordPress
• Hvordan finne og bruke gode søkeord
• Mer om lenker
• Hvordan lære SEO
fredag 9. september 11
9. Søkeresultatet
Kilde: http://www.optify.net/guides/organic-click-through-rate-curve
fredag 9. september 11
10. Søkemotoroptimalisering
• Over over 200 faktorer
• Autoritet (Lenker, omtale, Sosiale signal, Google data)
• Relevans (tekst på side, tema på domene)
fredag 9. september 11
11. Lenker
• Google analyserer lenker for å avgjøre
viktigheten av en side
• Utenom relevans, er inngående lenker
ekstremt viktig.
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12. Google PageRank™
Altavista og Yahoo killer
http://ilpubs.stanford.edu:
8090/361/1/1998-8.pdf
fredag 9. september 11
14. Dette sier Google Webmaster team og
Matt Cutts om «Toolbar PageRank»
«Don't worry. In fact, don't bother thinking about it. We only update the PageRank
displayed in Google Toolbar a few times a year; this is our respectful hint for you
to worry less about PageRank, which is just one of over 200 signals that can affect how
your site is crawled, indexed and ranked. PageRank is an easy metric to focus on, but just
because it's easy doesn't mean it's useful for you as a site owner. If you're looking for
metrics, we'd encourage you to check out Analytics, think about conversion rates,
ROI (return on investment), relevancy, or other metrics that actually correlate to
meaningful gains for your website or business.»
TOO LONG; DIDNT READ
http://sites.google.com/site/webmasterhelpforum/en/faq--crawling--indexing---
ranking#pagerank
fredag 9. september 11
15. We only update PageRank
in Google Toolbar a few times a year
Hint: worry less about
PageRank
If you're looking for metrics, we'd
encourage you to check out other
metrics
fredag 9. september 11
16. Autoritet
We got other
metrics Linker
• Domain
authority
• Page authority
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17. Antall lenker fra ulike
kilder
Foto: http://www.thoughtmechanics.com/
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25. Gratulerer med valget av
WordPress
«WordPress takes care of 80-90% of (the mechanics of)
Search Engine Optimization (SEO)»
http://www.mattcutts.com/blog/seo-for-bloggers/
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26. Domenestrategi
• .no for norsk
• .com for engelsk
• .org, .net og .me
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27. URL-struktur
Eksempel: http://geirellefsen.com/sample-post/
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28. Sikkerhet
Oppgrader til siste versjon
Ta backup
Ikke bruk admin som
brukernavn
Ikke bruk et lett passord
som «secret», «12345» etc
Vær kritisk til themes og
plugins
/wp-admin/ er forutsigbart
Ikke vis WP versjon
http://www.metronet.no/blogg/2011/03/a-few-simple-steps-to-make-your-wordpress-installation-more-secure/
fredag 9. september 11
30. Need for speed
• Raskere nettsteder gir en bedre brukeropplevelse - Google
• 1 av de 200+ rangeringsfaktorer
• Norsk hosting
• Plugin: W3 Total Cache
• http://pagespeed.googlelabs.com/
fredag 9. september 11