WTIA Cloud Computing Series - Part II: Scaling into the Cloud with Amazon Web Services
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WTIA Cloud Computing Series - Part II: Scaling into the Cloud with Amazon Web Services. Presented by: Adam Selipsky - Vice President, Amazon Web Services.
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WTIA Cloud Computing Series - Part II: Scaling into the Cloud with Amazon Web Services
- 1. Adam Selipsky Vice President Amazon Web Services
- 2. Amazon’s Core Businesses Retail Business Tens of millions of active customer accounts Seven countries: US, UK, Germany, Japan, France, Canada, China Seller Business Sell on Amazon websites Use Amazon technology for your own retail website Leverage Amazon’s massive fulfillment center network Developers & IT Professionals On-demand compute and storage infrastructure for hosting web-scale solutions Over 490,000 registered developers
- 4. What Do Developers Want?
- 5. Design Principles Reliable Scalable Low-Latency Easy to Use Inexpensive
- 7. What Were Our Biggest Surprises?
- 8. AWS Customer Momentum 490,000 Q4 2008 370,000 Q1 2008 240,000 Q1 2007 160,000 Q1 2006
- 9. AWS Usage Growth 2001 2002 2003 2004 2005 2006 2007 2008 Bandwidth consumed by Amazon Web Services Bandwidth consumed by Amazon’s global websites
- 10. Amazon S3 Momentum Peak Requests: 70,000 per second 200 Million 5 Billion 18 Billion 40 Billion
- 14. Why Are People So Excited?
- 17. Heavy Lifting = Price of Admission Server hosting Bandwidth management Contract negotiation Purchase decisions Moving facilities Scaling and managing physical growth Heterogeneous hardware Legacy software Coordinating large teams
- 19. AWS Eliminates the Heavy Lifting On-Premise Infrastructure AWS Cloud-Based Infrastructure Your Business More Time to Focus on Your Business Managing All of the “Heavy Lifting” Configuring Your Cloud Assets The AWS cloud provides reliable and dependable on-demand infrastructure that frees time and expense for you to focus on innovating for your business. 30% 70% 30% 70%
- 24. Typical Dilemma: Predicting Infrastructure Needs Compute Power Time Predicted Usage Actual Usage Waste Customer Dissatisfaction
- 25. Animoto and Amazon EC2 Number of EC2 Instances 4/12/2008 Launch of Facebook modification. Amazon EC2 easily scaled to handle additional traffic Peak of 5000 instances 4/14/2008 4/15/2008 4/16/2008 4/18/2008 4/19/2008 4/20/2008 4/17/2008 4/13/2008 Steady state of ~40 instances
- 26. Thank You! For more information: aws.amazon.com