Amy Winters, a graduating senior at Wagner College, used this Power Point slideshow in delivering her senior thesis presentation.

1. Gender Stereotypes
Supporting the
Current Wage Gap
Wagner College
Business Administration
Amy S. Winters

2. Why did I Want to Write
About This?
Young women fighting to educate
themselves, in a time of economic
uncertainty, will make $700,000-
$2 million less than their equal
male counterparts.

3. What is the Source of the
Problem?
Gender Stereotypes
Role Expectations
Media’s Portrayal of Gender

4. Gender Role Expectations
Rational Action
Women who hold “traditional views”
will work less hours and make less
Cognitive Reinterpretation
Marriage & children have negative
results on those who have a more
equalitarian view
Can foster stereotypical behavior

5. Management Views
Women can’t separate their
emotions from their work and thus
their decisions are often costly
vs.
Women do not need to mirror men’s
management style because they
bring a new style which is equally
effective

6. Women’s Expressive
Theatre Productions…
Is a non-profit production
company, located in Manhattan,
that produces media that
challenges female stereotypes and
advocates for equality.

7. Victoria Pettibone
Executive Producer & Director of
Operations
“If you don’t demand to be valued,
you won’t be”
Hardest thing for her: Being taken
seriously, often seen as just a ‘girl’
It’s not only the stereotypes that a
woman might be faced with, but
also the ones that women bring on
themselves

8. Media’s Portrayal
Ad’s for women tend to have more
passive body language, whereas ad’s for
men tend to have more active images
Superbowl (2010):
Funny in it’s extremity (nagging, superficial
wives & husbands who can’t communicate,
etc.)
Sometimes can place a men vs. women
stance on life: dangerous to our progress

9. Wal-Mart:”Old School
Discrimination”
Currently facing charges of sex
discrimination- women paid less than
men, received less promotions, waited
longer for the promotions
Filed nine years ago (2001), now the
largest class action suit in American
history, representing more than one
million female employees

10. Recent Legislation
The Fair Pay Act
The Paycheck Fairness Act
Lilly Ledbetter Fair Pay Act
First Bill President Obama signed

11. What Needs to Be Done
The Women & Work Commission
(formed in 2004): Educational
system needs to be rerouted
Awareness of the actual wage gap
needs to be at the forefront of our
thoughts/actions
Further legislative and corrective
measures