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Leading Innovation Through  C r e a t ivity Robert Alan Black, Ph.D., CSP  Creative Thinking Strategies for Engineers & Scientists
http://www.cre8ng.com
When &  Where Do you get your IDEAS
Running, walking. doing other things, in the shower, gardening…. ?
Do you run, walk, Garden, take Showers at WORK ?
We need to be on Demand at WORK NOT  when the MUSE comes ! C r e a t i v e
Who Might Be Creative
All of US!!!
? What have some Engineers & Scientists said about Creativity
They laughed  at Columbus,  Fulton, the Wright Brothers. They also laughed at  Bozo the Clown.” Carl Sagan,   founder & first President of The Planetary Society
If your goal is to create  something new and big,  you're going to have to do  something  that everybody else will laugh at -  so that becomes the test. Marc Andreessen,   founder  of Netscape
“ Laughter and tears are  both responses to  frustration and exhaustion .   I ,  myself ,   prefer to laugh ,   since there is less cleaning  up to do afterward.” Kurt Vonnegut, Jr,   humanist
Dr. Seuss "I like nonsense,  it wakes up the brain cells.  Fantasy is a necessary   ingredient in living,  it's a way of looking at life  through the wrong end of a telescope  and that enables you  to laugh at life's realities.”
“ All it takes  is one idea to solve  an impossible problem.” -- Robert H. Schuller
The highly  Creative Thinker looks at every idea as a possibility. Robert  Alan  Black, Ph.D., CSP
“ Most people see what is,  and never see what can be.” Albert Einstein
“ Engineers like to solve problems.  If there are no problems handily available,  they will create their own problems.” Scott Adams
“ It's true that the original idea was mine,  but what you see today is the work of  probably tens of thousands of the world's  best engineers, all concentrating on improving  the product, reducing the cost,  things of that sort.” Jack Kilby (Intel silicon chip)
“ Normal people...  believe that if it ain't broke, don't fix it. Engineers believe that if it ain't broke,  it doesn't have enough features.” Scott Adams
“ Scientists dream about doing  great things.  Engineers do them.” James Mitchener
“ An essential aspect of creativity is not being afraid to fail..” Edwin Land (Polaroid)
“ It's not that we need new ideas,  but we need to stop  having old ideas..” Edwin Land (Polaroid)
Being creative is a choice… Individuals, leaders, entire organizations can make the choice. a daily choice!
Getting to Eureka & Beyond Overcoming Blocks 32 Creative Thinking Traits Creative Thinking Tools 6 Ways to set up a… C r e 8 n g  Community
[object Object],[object Object],[object Object],[object Object],[object Object],G.A.P.S.S.  of… G A P S S
BREAKING THE BOX
Paradigm 2016 a.   If it ain’t broke.....leave it alone. b.   If it ain’t broke….break it. c.   Better fix it before it breaks d.   Keep using it until it breaks
No More Creative Blocks!
 
Creative block?
What Causes Your Creative Blocks ?
SOMETHING'S PERCOLATING BRAIN'S RECHARGING EXCESSIVE SELF-CRITICISM PERFECTIONISM
What We Can Do w/ Creative Blocks !
Add one ritual behavior Brainstorm Change clothes Do simple projects/tasks Work on something else
Creative Thinking Tools Can help Remove or Eliminate Creative Blocks
32 Traits See possibilities Self- knowledgeable Self-actualizing Self-disciplined Sense of destiny Sensitive Severely critical of… Specific interests Synthesize correctly  often intuitively Tolerant of ambiguity Adaptable Curious Divergent thinker Energetic Fantasize, able to Flexible thinker Fluent Future oriented Humor Idealistic Imaginative Independent Ingenious Learning, always Non-conforming Not motivated by money Observant, highly Open-ended Original  -  uniqueness Passionate about their work Perceive world differently Question asker
32 Traits See possibilities Self- knowledgeable Self-actualizing Self-disciplined Sense of destiny Sensitive Severely critical of… Specific interests Synthesize correctly  often intuitively Tolerant of ambiguity Adaptable Curious Divergent thinker Energetic Fantasize, able to Flexible thinker Fluent Future oriented Humor Idealistic Imaginative Independent Ingenious Learning, always Non-conforming Not motivated by money Observant, highly Open-ended Original  -  uniqueness Passionate about their work Perceive world differently Question asker
32 Traits See possibilities Self- knowledgeable Self-actualizing Self-disciplined Sense of destiny Sensitive Severely critical of… Specific interests Synthesize correctly  often intuitively Tolerant of ambiguity Adaptable Curious Divergent thinker Energetic Fantasize, able to Flexible thinker Fluent Future oriented Humor Idealistic Imaginative Independent Ingenious Learning, always Non-conforming Not motivated by money Observant, highly Open-ended Original  -  uniqueness Passionate about their work Perceive world differently Question asker All are learnable…
Thinking Tools Divergent & Convergent Creative
What? What Else! Why? Why Not! W W W W W H
= Divergent Thinking Tool Brainstorming Quantity breeds Quality Freewheeling of ideas Hitchhike/Combine Ideas No Judgement
= Divergent Thinking Tool Brainwriting Quantity breeds Quality Freewheeling of ideas Hitchhike/Combine Ideas No Judgement
= Divergent Thinking Tool Alphabetizing A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Accounting Restaurant Discount Advertising Hotel/Motel Software Architecture Insurance Sports Automotive Interior Design Travel Beekeeping Health/Exercise Trucking Call Services Janitorial Vending Dentistry Legal Undertaking Engineering Real Estate Yacht Design Forestry Retail/Discount Zoo Keeping Too often we allow our experience and expertise to cloud our visions and thinking. In order to break out of such traps we can take time to imagine how other industries, businesses,  professions, occupations might  view the problem and possibly  solve it. OTHER INDUSTRIES
stretch it raise the price make it breakable combine it make it terryifying make it funny appeal to kids separate it cushion it Winterize it appeal to seniors make it fly illuminate it darken it do it backward go clockwise slow it down magnetize it freeze it loosen it make it invisible misspell it go under it put it in pictures sweeten it put it to music make it weaker Throughout our schooling we are asked  “WHAT IS IT?” To expand our creativeness and our creative skills we need only change the question to… ” WHAT IF WE?”  or  “WHAT ELSE MIGHT IT BE?” “ What If We?”
= S. = substitute C. = combine A. = adapt, adopt M. = minify, magnify P. = put to other uses E. = eliminate R. = reverse Divergent Thinking Tool
Forced Relationships + = Feathers-Soft + chair is hard = make seat soft Yellow + chair is ship gray = add color Divergent Thinking Tool
Wild, Whacky,  Weird To Real
Easier to take a  WILD ,  WHACKY ,  WEIRD  Idea & TAME IT DOWN Then to make a boring idea  EXCITING
Forced Rela... Metaphors Excursions Bionics Classics!
Improv Imagination Perspective Non-Human
5 Sensing Idea Grids!  Excursions? Super Heroes!
Useless Inventions
1.  A black highlighter pen 18. Non-stick cello-tape 2. A book on how to read 19. Zero proof alcohol 3. A dictionary index 20. Powdered Water 4. A pedal powered wheelchair 21. Reusable ice cubes 5. AC adaptor for solar calculators 22. Seatbelts for motorbikes 6. Battery powered battery charger 23. See through toilet tissue 7. Braille drivers manual 24. Silent alarm clock 8. Do-it-yourself road map 25. Skinless bananas 9. Double sided playing cards 26. Smooth sandpaper 10. Ejector seats for helicopters 27. Solar powered flash light 11. Fireproof matches 28. Submarine screen doors 12. Fireproof cigarettes 29. Waterproof towel 13. Glow in the dark sunglasses 30. Toe implants 14. Hand powered chain saw 31 Turnip ice cream 15. Inflatable anchor 32. Watermelon seed sorter 16. Inflatable dart boards 33. Waterproof sponge 17. Mechanical pencil sharpener 34. Waterproof tea bags Useless Inventions?
 
Cre8ng Communities
What Some Corps Do…
What Some Corps Do…
% Of Profit 15% Rule Creativity or Idea Clubs Company Books (Dupont) Contests Creativity/Innovation Newsletters - Print/Electronic Creativity/Innovation Rooms Groups---Oz Group Guest Speakers Idea Meetings Idea Systems In-House Training Innovation Fairs Libraries Management Support Newsletters - External Posters Problem Solving Teams Rebel Groups-Unofficial Retreats Rewards & Reward Systems Seminars Support Conference Attendance Training Programs Workshops What Some Corps Do…
% Of Profit 15% Rule Creativity or Idea Clubs Company Books (Dupont) Contests Creativity/Innovation Newsletters - Print/Electronic Creativity/Innovation Rooms Groups---Oz Group Guest Speakers Idea Meetings Idea Systems In-House Training Innovation Fairs Libraries Management Support Newsletters - External Posters Problem Solving Teams Rebel Groups-Unofficial Retreats Rewards & Reward Systems Seminars Support Conference Attendance Training Programs Workshops What Some Corps Do… None do it  Systematically or Throughout or for more than 18 months
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],S.P.R.E.A.D. S P R E A D
 
O  F  P  I   S  A Mess Objective Fact Finding Problem Finding Idea Finding Solution Finding Acceptance Action Finding
May you live  In the Land of Eureka Whenever You Choose!
Your Beginning!

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Leading innovation engineers iet

  • 1. Leading Innovation Through C r e a t ivity Robert Alan Black, Ph.D., CSP Creative Thinking Strategies for Engineers & Scientists
  • 3. When & Where Do you get your IDEAS
  • 4. Running, walking. doing other things, in the shower, gardening…. ?
  • 5. Do you run, walk, Garden, take Showers at WORK ?
  • 6. We need to be on Demand at WORK NOT when the MUSE comes ! C r e a t i v e
  • 7. Who Might Be Creative
  • 9. ? What have some Engineers & Scientists said about Creativity
  • 10. They laughed at Columbus, Fulton, the Wright Brothers. They also laughed at Bozo the Clown.” Carl Sagan, founder & first President of The Planetary Society
  • 11. If your goal is to create something new and big, you're going to have to do something that everybody else will laugh at - so that becomes the test. Marc Andreessen, founder of Netscape
  • 12. “ Laughter and tears are both responses to frustration and exhaustion . I , myself , prefer to laugh , since there is less cleaning up to do afterward.” Kurt Vonnegut, Jr, humanist
  • 13. Dr. Seuss "I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it's a way of looking at life through the wrong end of a telescope and that enables you to laugh at life's realities.”
  • 14. “ All it takes is one idea to solve an impossible problem.” -- Robert H. Schuller
  • 15. The highly Creative Thinker looks at every idea as a possibility. Robert Alan Black, Ph.D., CSP
  • 16. “ Most people see what is, and never see what can be.” Albert Einstein
  • 17. “ Engineers like to solve problems. If there are no problems handily available, they will create their own problems.” Scott Adams
  • 18. “ It's true that the original idea was mine, but what you see today is the work of probably tens of thousands of the world's best engineers, all concentrating on improving the product, reducing the cost, things of that sort.” Jack Kilby (Intel silicon chip)
  • 19. “ Normal people... believe that if it ain't broke, don't fix it. Engineers believe that if it ain't broke, it doesn't have enough features.” Scott Adams
  • 20. “ Scientists dream about doing great things. Engineers do them.” James Mitchener
  • 21. “ An essential aspect of creativity is not being afraid to fail..” Edwin Land (Polaroid)
  • 22. “ It's not that we need new ideas, but we need to stop having old ideas..” Edwin Land (Polaroid)
  • 23. Being creative is a choice… Individuals, leaders, entire organizations can make the choice. a daily choice!
  • 24. Getting to Eureka & Beyond Overcoming Blocks 32 Creative Thinking Traits Creative Thinking Tools 6 Ways to set up a… C r e 8 n g Community
  • 25.
  • 27. Paradigm 2016 a. If it ain’t broke.....leave it alone. b. If it ain’t broke….break it. c. Better fix it before it breaks d. Keep using it until it breaks
  • 28. No More Creative Blocks!
  • 29.  
  • 31. What Causes Your Creative Blocks ?
  • 32. SOMETHING'S PERCOLATING BRAIN'S RECHARGING EXCESSIVE SELF-CRITICISM PERFECTIONISM
  • 33. What We Can Do w/ Creative Blocks !
  • 34. Add one ritual behavior Brainstorm Change clothes Do simple projects/tasks Work on something else
  • 35. Creative Thinking Tools Can help Remove or Eliminate Creative Blocks
  • 36. 32 Traits See possibilities Self- knowledgeable Self-actualizing Self-disciplined Sense of destiny Sensitive Severely critical of… Specific interests Synthesize correctly often intuitively Tolerant of ambiguity Adaptable Curious Divergent thinker Energetic Fantasize, able to Flexible thinker Fluent Future oriented Humor Idealistic Imaginative Independent Ingenious Learning, always Non-conforming Not motivated by money Observant, highly Open-ended Original - uniqueness Passionate about their work Perceive world differently Question asker
  • 37. 32 Traits See possibilities Self- knowledgeable Self-actualizing Self-disciplined Sense of destiny Sensitive Severely critical of… Specific interests Synthesize correctly often intuitively Tolerant of ambiguity Adaptable Curious Divergent thinker Energetic Fantasize, able to Flexible thinker Fluent Future oriented Humor Idealistic Imaginative Independent Ingenious Learning, always Non-conforming Not motivated by money Observant, highly Open-ended Original - uniqueness Passionate about their work Perceive world differently Question asker
  • 38. 32 Traits See possibilities Self- knowledgeable Self-actualizing Self-disciplined Sense of destiny Sensitive Severely critical of… Specific interests Synthesize correctly often intuitively Tolerant of ambiguity Adaptable Curious Divergent thinker Energetic Fantasize, able to Flexible thinker Fluent Future oriented Humor Idealistic Imaginative Independent Ingenious Learning, always Non-conforming Not motivated by money Observant, highly Open-ended Original - uniqueness Passionate about their work Perceive world differently Question asker All are learnable…
  • 39. Thinking Tools Divergent & Convergent Creative
  • 40. What? What Else! Why? Why Not! W W W W W H
  • 41. = Divergent Thinking Tool Brainstorming Quantity breeds Quality Freewheeling of ideas Hitchhike/Combine Ideas No Judgement
  • 42. = Divergent Thinking Tool Brainwriting Quantity breeds Quality Freewheeling of ideas Hitchhike/Combine Ideas No Judgement
  • 43. = Divergent Thinking Tool Alphabetizing A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
  • 44. Accounting Restaurant Discount Advertising Hotel/Motel Software Architecture Insurance Sports Automotive Interior Design Travel Beekeeping Health/Exercise Trucking Call Services Janitorial Vending Dentistry Legal Undertaking Engineering Real Estate Yacht Design Forestry Retail/Discount Zoo Keeping Too often we allow our experience and expertise to cloud our visions and thinking. In order to break out of such traps we can take time to imagine how other industries, businesses, professions, occupations might view the problem and possibly solve it. OTHER INDUSTRIES
  • 45. stretch it raise the price make it breakable combine it make it terryifying make it funny appeal to kids separate it cushion it Winterize it appeal to seniors make it fly illuminate it darken it do it backward go clockwise slow it down magnetize it freeze it loosen it make it invisible misspell it go under it put it in pictures sweeten it put it to music make it weaker Throughout our schooling we are asked “WHAT IS IT?” To expand our creativeness and our creative skills we need only change the question to… ” WHAT IF WE?” or “WHAT ELSE MIGHT IT BE?” “ What If We?”
  • 46. = S. = substitute C. = combine A. = adapt, adopt M. = minify, magnify P. = put to other uses E. = eliminate R. = reverse Divergent Thinking Tool
  • 47. Forced Relationships + = Feathers-Soft + chair is hard = make seat soft Yellow + chair is ship gray = add color Divergent Thinking Tool
  • 48. Wild, Whacky, Weird To Real
  • 49. Easier to take a WILD , WHACKY , WEIRD Idea & TAME IT DOWN Then to make a boring idea EXCITING
  • 50. Forced Rela... Metaphors Excursions Bionics Classics!
  • 52. 5 Sensing Idea Grids! Excursions? Super Heroes!
  • 54. 1. A black highlighter pen 18. Non-stick cello-tape 2. A book on how to read 19. Zero proof alcohol 3. A dictionary index 20. Powdered Water 4. A pedal powered wheelchair 21. Reusable ice cubes 5. AC adaptor for solar calculators 22. Seatbelts for motorbikes 6. Battery powered battery charger 23. See through toilet tissue 7. Braille drivers manual 24. Silent alarm clock 8. Do-it-yourself road map 25. Skinless bananas 9. Double sided playing cards 26. Smooth sandpaper 10. Ejector seats for helicopters 27. Solar powered flash light 11. Fireproof matches 28. Submarine screen doors 12. Fireproof cigarettes 29. Waterproof towel 13. Glow in the dark sunglasses 30. Toe implants 14. Hand powered chain saw 31 Turnip ice cream 15. Inflatable anchor 32. Watermelon seed sorter 16. Inflatable dart boards 33. Waterproof sponge 17. Mechanical pencil sharpener 34. Waterproof tea bags Useless Inventions?
  • 55.  
  • 59. % Of Profit 15% Rule Creativity or Idea Clubs Company Books (Dupont) Contests Creativity/Innovation Newsletters - Print/Electronic Creativity/Innovation Rooms Groups---Oz Group Guest Speakers Idea Meetings Idea Systems In-House Training Innovation Fairs Libraries Management Support Newsletters - External Posters Problem Solving Teams Rebel Groups-Unofficial Retreats Rewards & Reward Systems Seminars Support Conference Attendance Training Programs Workshops What Some Corps Do…
  • 60. % Of Profit 15% Rule Creativity or Idea Clubs Company Books (Dupont) Contests Creativity/Innovation Newsletters - Print/Electronic Creativity/Innovation Rooms Groups---Oz Group Guest Speakers Idea Meetings Idea Systems In-House Training Innovation Fairs Libraries Management Support Newsletters - External Posters Problem Solving Teams Rebel Groups-Unofficial Retreats Rewards & Reward Systems Seminars Support Conference Attendance Training Programs Workshops What Some Corps Do… None do it Systematically or Throughout or for more than 18 months
  • 61.
  • 62.  
  • 63. O F P I S A Mess Objective Fact Finding Problem Finding Idea Finding Solution Finding Acceptance Action Finding
  • 64. May you live In the Land of Eureka Whenever You Choose!