The document summarizes app trends in China from Wandoujia's November 2013 App Index. The top trends include foreign games like Clash of Clans being popular in China but lacking a payment system. MomentCam, a photo editing app from China, saw international success before an English version. Self-discipline apps like I Wanna Sleep that lock phones at bedtime were growing as users address smartphone overuse. The App Index provides data on top new apps and fastest growing apps and games each month from Wandoujia's user base.

1. Wandoujia
China’s leading Android app store
The China App Index
November 2013
Top Trend:
!
Purchase unavailable! A valid
Google account is required.
!
Foreign Games Win
Chinese Hearts, But
Not Their Wallets

2. Top Trends in November 2013
1
2
3
Foreign games win Chinese hearts,
but not their wallets
MomentCam, a Chinese export hitting
shores everywhere
A cure for smartphone insomnia: Lock yourself
out at bedtime

3. 1
Foreign Games Win Chinese Hearts,
But Not Their Wallets
In the world of Chinese apps, free is the law of the land, and so many internationally developed
games will never even make it out of the gate. For those games that have adopted the Chinafriendly “freemium” model, however, there still remains the challenge of adopting a Chinafriendly payment system.
Clash of Clans
(部落冲突)
Monthly Downloads: 206k
Over 200,000 Chinese Android
users downloaded Supercell’s
break-out hit, Clash of Clans, but
not a single one of them can
purchase gems, the in-game
monetization currency.

4. 1
Foreign Games Win Chinese Hearts,
But Not Their Wallets
More than 70%¹ of Android phones in China lack Google Play Services, and Google’s
in-app billing system has yet to cross the Great Firewall, but there are multiple options
for games wishing to cater to their Chinese player base.
Payment System
Google In-App Billing
Chinese users are unable to make in-game
purchases in games using this framework.
Game
Clash of Clans
!
Mini Motor Racing
?
Independent Billing Solution
Games can setup billing through mobile carriers or
Alipay, often with the help of a local publisher.
Revenue share ranges widely among services.
App Store Billing
Top games can directly cooperate with app stores
like Wandoujia for billing, leveraging existing user
accounts and associated brand trust.
I’m MT
✓
1 70% is a Wandoujia and Benedict Evans estimate

5. 1
Foreign Games Win Chinese Hearts,
But Not Their Wallets
The billing systems used by Mini Motor Racing and I’m MT both offer Chinese players various
methods for purchasing in-game content. Clash of Clans asks a Chinese user to install the
Google Play Store, but then denies the validity of their Google accounts.
Clash of Clans
Mini Motor Racing
I’m MT
Google In-App Billing
Independent Billing Solution
App Store Billing
Treasure
Purchase unavailable! A valid Google
account is required.
Payment Tool
Pay with AliPay
Pay with China Mobile
Pay with AliPay
Pay with Debit
Pay with Code
Pay with Credit
Pay with Phone Card

6. 1
Foreign Games Win Chinese Hearts,
But Not Their Wallets
Games lacking a Chinese payment system not only miss out on potential revenue, they
also leave Chinese players locked out of premium game content and feeling frustrated.
These gamers are eager to pay, but complain they can’t buy gems in Clash of Clans.
No gems...but good!
I can’t buy any gems!
Very fun, but I can’t apply for an account.
Why? How can I fix this?
Not bad, but how do I get gems?
It’s so hard waiting!
Wandoujia user reviews of Clash of Clans http://apps.wandoujia.com/apps/com.supercell.clashofclans

7. 2
MomentCam, a Chinese Export
Hitting Shores Everywhere
Latest in the wave of popular photo-doctoring apps, the global success of MomentCam is turning
heads in the industry. MomentCam appeared on the radar suddenly in October and quickly won over
both iPhone and Android users. It’s even said to be a hit among Thai celebrity circles.
MomentCam
(魔漫相机)
Peak Daily Downloads: 54k
MomentCam takes the user’s photo and
makes it a cartoon sketch. The user can
place his visage, adorned with a choice
of hairstyles, glasses, and beards, in a
variety of comical and cute sketched
pictures. New sketches are available for
free each day, and other packs are
available for purchase.
Ample channels are available for
spreading your hilarious creations to
friends everywhere.

8. 2
MomentCam, a Chinese Export
Hitting Shores Everywhere
According to App Annie, the app spread virulently through Southeast Asia, Australia,
and Scandinavia where it was the number one Google Play Photo app in 11 countries
by the first week of November.
MomentCam’s daily downloads
rocketed upward for nine days
before peaking at almost 54,000 on
October 31.
Surprising to some analysts,
MomentCam’s international success
in markets such as Australia and the
United States came before an
English version was available.
Chart taken from http://apps.wandoujia.com/apps/com.manboker.headportrait/dashboard?model=

9. 3
A Cure for Smartphone Insomnia:
Lock Yourself Out at Bedtime
We’ve heard about draconian measures by the government or universities to limit Chinese netizens’
computer use and curb game addiction, but some Chinese mobile users are taking it upon themselves
to put a stop to their mobile distraction with apps that lock their phones.
I Wanna Sleep
(我要早睡)
Growth Rate: 7,575%
The fastest growing app this month was this
phone-locking sleep aid. Set a time to go to
sleep, and I Wanna Sleep reminds you it’s
time to hit the sack and locks your phone.
The app also provides a suite of pleasant
music and nature sounds to help relax you.
Sleep
Music
More
Should you give up your good intentions and
quit the app early, it will punish you by
posting an embarrassing message to
WeChat, such as announcing you will treat
your friends to dinner.

10. 3
A Cure for Smartphone Insomnia:
Lock Yourself Out at Bedtime
These self-discipline apps (or perhaps parent-discipline in the case of the student-targeted I Wanna
Study) reveal a maturing Chinese mobile user base wrestling with the same issues of smartphone
distraction that plague their counterparts in developed nations.
I Wanna Study
(我要当学霸)
Total Installs: 300k
I Wanna Study is another popular app from
the studio that created I Wanna Sleep.
Targeted at students studying for the
notorious gao kao university entrance exam, it
also provides a library of educational
materials for various subjects high school and
university students might need.
Start
Studying
Study
Materials
Tools
Me
Like its sibling, should you give up before the
allotted amount of time, you must suffer an
annoying song or an embarrassing post to
social media.

11. Star Apps
November 2013
Top New
Fastest Growing

12. Top New
Top New App
Mini Flashlight
(迷你⼿手电筒)
Top New Game
Clash of Clans
(部落冲突)

13. Top New Apps
Rank
Name
Downloads
1
2
3
4
5
6
7
8
9
10
Mini Flashlight (迷你⼿手电筒)
78,075
Ricebook (饭本)
62,495
Emoticon Factory (表情⼯工⼚厂)
44,267
FM Radio (调频收⾳音机)
27,681
Bing Idol (追星必应)
27,496
Chinese Calendar (中国⽇日历)
19,086
One Key Rooter (⼀一键root⼤大师)
16,398
WeRun Assistant (天天酷跑辅助器)
14,298
Light Launcher (轻桌⾯面)
13,858
EverMemo (印象便签)
11,439

14. Top New Games
Rank
1
2
3
4
5
6
7
8
9
10
Name
Downloads
Clash of Clans (部落冲突)
205,561
Dungeon and Fighter (DNF!红眼⿁鬼剑!)
115,329
Gravity Guy 2 (重⼒力⼩小⼦子2)
78,315
Townsmen 7: A New World (家园7：新世界)
68,028
Plants vs. Zombies 2 (植物⼤大战僵⼫尸2)
36,836
Lola Panda 2 (⼉儿童启蒙英语派对2-乐乐熊猫)
34,963
King of Fighter (格⽃斗之皇)
32,431
Chinese Study King (中国好学霸)
29,008
WeRunner (天天酷跑)
22,786
The Famous General (⼀一将成名)
20,117

15. Fastest Growing
Fastest Growing App
Fastest Growing Game
I Wanna Sleep
(我要早睡)
Trollface Quest
(史上最贱暴⾛走游戏)

16. Fastest Growing Apps
Rank
1
2
3
4
5
6
7
8
9
10
Name
Downloads
Growth rate
I Wanna Sleep (我要早睡)
159,959
7,575%
Rainbow Storage(虹盘)
184,325
3,192%
Mobile QQ2013 (⼿手机QQ2013 国际版)
252,099
1,978%
Express Inn Manager (快捷酒店管家)
172,590
1,300%
Baidu Group-Buy (百度团购)
244,783
1,256%
9 RMB Shopping (九块邮)
439,944
1,192%
Color Cat Lottery (彩猫彩票)
176,158
992%
Kuxun Air Ticket (酷讯机票)
168,325
900%
Bread Trip (⾯面包旅⾏行)
211,114
404%
Baidu One Key Root (百度⼀一键root)
245,160
208%

17. Fastest Growing Games
Rank
Name
Downloads
Growth rate
1
2
3
4
5
6
7
Trollface Quest (史上最贱暴⾛走游戏)
258,676
174,681%
Deer Hunter 2014 (猎⿅鹿⼈人2014)
233,894
5,343%
Mini Motor Racing (极速⻜飞⻋车)
154,167
3,696%
Who Am I (我是谁-背影猜猜猜)
167,373
3,335%
Krazy Kart (暴⼒力卡丁⻋车)
426,391
712%
Zijin Island Run (紫⾦金岛跑得快)
312,726
633%
Right Brain Sports (燃烧吧！右脑的运动会夏季篇)
207,344
571%
8
Despicable Me: Minion Rush
(卑鄙的我: 胶囊快跑)
232,293
313%
Ghost Sniper (幽灵狙击⼿手)
204,208
273%
Temple Run Oz (神庙逃亡: 魔境仙踪)
413,525
192%
9
10

18. Wandoujia
Gaming Partner
Showcase

19. I’m MT
263,110 downloads 102 RMB ($16)
in the first week of the exclusive launch
ARPPU
Industry Avg = 90 RMB
When LocoJoy released its smash hit I’m MT for Android, they partnered
with Wandoujia for an exclusive launch. A special landing page drove over
250,000 downloads in the first week, and Wandoujia currently contributes
over 70,000 DAU to the game.
Source: Wandoujia data, September 2013, Game developer data for distribution channels

20. About the China App Index
http://appindex.wandoujia.com
China is the world’s largest smartphone market, by far. But it’s a
black hole for app data. Mobile research firms use Google Play data,
which works for most of the world, but not for China. Nine out of ten
new smartphones sold in China run Android, but developers are left
in the dark.
Here at Wandoujia, we decided to change that. As an Android app
store with over 250 million users, we decided to shine a light on the
market. We hope it will encourage more foreign developers to come
to China.
Methodology:
•
•
•
•
Top new: Launched within the last 60 days.
Fastest-growing: Highest growth-rate this month, relative to an average of the previous 3 months.
App data is carefully screened to eliminate ‘zombie downloads’
All data is from the Wandoujia App Store, with 250 million+ Android users in China.

21. About Wandoujia
The China partner for app developers
Wandoujia’s editorial team is always on the lookout for the best
new apps. That definitely includes apps from foreign developers!
We’ve partnered with Flipboard, EverNote, Pocket, and LINE to do
exclusive launches and promotions in China.
The place for mobile gamers
Wandoujia is the easiest way to reach a massive audience
of gamers in China. For developers, our app promotion
system makes it easy to be discovered and our payment
SDK makes it easy to get paid.
Complete media management
Wandoujia is for more than just apps. Our PC suite makes it
super-easy for users to manage all of their content. That
includes movies, TV shows, music, and e-books too.
Learn more here:
http://www.slideshare.net/WandouLabs/
brandbook-en?from_search=5

22. Wandoujia Developer Center
Register today:
http://developer.wandoujia.com/intl/
For support contact: zhangyan@wandoujia.com
Benefits for Registered Developers:
•
•
•
•
Verified developer badge gives developers peace of mind
Push updates to your Chinese users, quickly and efficiently
Eligible for campaigns and featured promotions
Optimized search result ranking

23. Case Study: Flipboard in China
When Flipboard came to China in June 2012,
it partnered with Wandoujia on the launch.
150,000 downloads
“
in the first week.
Our China launch with Wandoujia was a big success.
A few short days after we got in contact, we were ready to launch with a nicely
designed campaign that fit with our brand image. Wandoujia has delivered hundredsof-thousands of downloads, including some of our highest-quality users in China.
-Alvin Tse, Product Director at Flipboard China

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25. Let’s connect!
http://appindex.wandoujia.com
tyler@wandoujia.com
International PR
zhangyan@wandoujia.com
International Developer
Relations