Using FOAMS: A look at hygiene promotion in the Pacific
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WASH 2011 coference: Diane Cousineau
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Using FOAMS: A look at hygiene promotion in the Pacific
- 1. Using FOAMS: A look at hygiene promotion in the Pacific Diane Cousineau
- 3. Publication begins with two key papers used to set the stage for the 11 project case studies:
- 4. Health message myth in achieving behaviour change
- 7. Try piloting different messaging materials – which are effective?
- 10. Small, do-able actions – focus on a single, or a few, behaviours at a time
- 12. Demos in public places: schools, markets, clinics
- 14. National Public Private Partnership – govt support, stakeholder collaborationHow can we improve? Specific strategy Dedicated budget Well-trained staff
- 16. Using PHAST to demonstrate to large groups how to build a tippy tap
- 17. Giving kids the tools to establish the habitHow can we improve? PPP - Teachers may need more training in hygiene education and given time to teach hygiene SOAP! SOAP! SOAP! …and soap alternatives!
- 21. Allocate a specific budget for hygiene promotion
- 22. Strategies to bring it to scale
- 24. Let’s FOAMS Group activity In small teams: choose one person’s hygiene work to analyse using the FOAMS framework 1. Which elements of FOAMS are done well? 2. Which elements could be improved? How? Using butcher’s paper, record your group’s answers and report back to the workshop group.
- 25. The FOAMS model Describes key elements of hygiene promotion programs that need to be analysed in order to achieve behaviour change. Focuson a target audience / on a behaviour Opportunitiesexisting in the environment to practice the behaviour – community / institutional Abilityto practice the desired behaviour (skills, time) Motivationunderstand it for different focuses Sustainedis the behaviour being sustained?
Editor's Notes
- Case studies: a range in scale, geography and approach - from mass media campaigns to community-based behaviour change.FOAMS is a framework that was designed to help in the development, monitoring, and evaluation of hygiene behaviour change programs.
- - Explain workshop
- Hygiene promotion using PHAST doesn’t always focus on particular messages or groups. Sometimes many The church was identified as a potential institution of influence to disseminate hygiene messages andmotivate behaviour change.The lack of understanding of the drivers of behaviour change in communities by WV staff was suggested to be overcome by spending more time incommunities, discussing their habits and getting to know them better.
- Campaign approach in Fiji – great for one behaviour change – HWWSMove from least desirable to ideal practicePHAST – sometimes many behaviours being addressed simultaneously… info overload?
- 1. so people take the step from simply understanding the importance of handwashing, to actually handwashing with soap. 2. Men who understand good hygiene not only change themselves, but also create the opportunity for others to change with them
- PPP - Often not a natural partner for NGOs or governments, but there is huge potential to raise awareness about hygiene through partnerships with private companies. Specific events such as Global Handwashing Day can represent an opportunity for partnership. Companies can market and mobilise their customer base at a rate and speed which is hard for an NGO to achieve. In integrated WASH programs, hygiene promotion requires the staff, skills, training and budget support that water supply and sanitation components receive. Successful community participation approaches rely upon well-trained and confident cadres to encourage and facilitate behaviour change through action-planning and follow-up.- Sustainability - think about exit strategy… how will hygiene champions be supported?
- Knowledge building! 1 – Kids – physical tools AND mental tools
- fear of disease & improved health, are not the only or the strongest driver for practicing good hygiene behaviours… - Peer to peer learning, not top-down education
- M&E for hygiene behaviour change is notoriously difficult… it’s a challenge in the Pacific as well