Presentation slide deck of a talk about how B2B marketing should be done on social media, where everything fits in the different strategies and what the future will bring. Includes a top 5 of best practices.
Created for Microsoft's Community Lync Meeting
Find the audio recording here:
https://soundcloud.com/coolz0r/microsoft-cleverwood-wavelab
How to reach business decision makers with social media?
1. How to reach business decision makers with social media
24/06/2013Miel Van Opstal – miel.vanopstal@cleverwood.be – +32 472 675 692
2. Summary of the story
Social Media Today
• Where are we, what counts, who’s using it?
What matters for B2B?
• Benefits, strategies, function and context
Social Media Tomorrow
• What to expect, how to prepare?
2
10. TOP REASONS FOR B2B TO LOOK AT SOCIAL MEDIA
IMG SOURCE:
http://media-cache-ec4.pinimg.com/originals/69/bc/18/69bc18532a652395babaaca2d31dd214.jpg
11. TOP REASONS FOR B2B TO LOOK AT SOCIAL MEDIA
IMG SOURCE:
http://media-cache-ec4.pinimg.com/originals/69/bc/18/69bc18532a652395babaaca2d31dd214.jpg
12. OBJECTIVES OF SOCIAL MEDIA USE
IMG SOURCE:
http://media-cache-ec4.pinimg.com/originals/69/bc/18/69bc18532a652395babaaca2d31dd214.jpg
13. Buying process completion
In a recent study, CEB’s Marketing
Leadership Council and Google found that
57% of the buying process is complete
before a B2B buyer ever contacts a
salesperson.
(source: http://www.executiveboard.com/exbd-resources/content/digital-evolution/pdf/Digital-Evolution-in-B2B-Marketing.pdf)
13
16. Importance of mobile content
16
64%of decision-makers
read their email
via mobile devices.
http://www.toprankblog.com/2012/10/b2b-lead-generation-manifesto-infographic/
17. Origin of web traffic
17
Time spent online. (comScore, Dec. 2012)
25. Conclusion
As a brand, you need to deliver
meaningful content
at the right time, in the right place
to your audience;
to engage with them and contribute
to their daily lives
in order to claim a signification position
in their minds and hearts
and to be able to talk about
a solid consumer relationship.
25