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2008: Sociale media in de culturele sector

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The document discusses the rise of social media and its importance for organizations. It notes that social media includes social networks, blogs, wikis and more. It highlights some key statistics about social media usage and popularity. The document also provides tips for organizations on how to engage with social media, such as being transparent, listening to customers, and integrating social media into overall communication strategies. It stresses that content is key and organizations should focus on engaging where their audiences are online.

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What the f*ck is social media? http://flickr.com/photos/zarajay/2357382909/sizes/l/ Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) We Cross Crossmedia & Events
Van web 1.0 naar.... http://flickr.com/photos/missrogue/49979047/sizes/o/ We Cross Crossmedia & Events
Web 2.0! http://flickr.com/photos/thevoicewithin/1276763134/sizes/l/ We Cross Crossmedia & Events
Van monoloog http://flickr.com/photos/pgoyette/2233166324/ We Cross Crossmedia & Events
Naar dialoog http://flickr.com/photos/moriza/312086273/sizes/o/ We Cross Crossmedia & Events
[object Object],[object Object],http://flickr.com/photos/andreaweckerle/361079602/sizes/l/ We Cross Crossmedia & Events
Maar wat dan? - Sociale netwerken: Hyves, Flickr, Twitter - Podcast, vodcast - Wiki’s - Blogs - RSS - Widgets http://flickr.com/photos/iba/326502066/sizes/o/ We Cross Crossmedia & Events
Meer dan 100.000.000 video’s http://flickr.com/photos/travelinlibrarian/241604853/sizes/o/ Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) We Cross Crossmedia & Events
55% http://flickr.com/photos/nuudls/2482763673/ Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) We Cross Crossmedia & Events
Meer dan 200.000.000 blogs http://flickr.com/photos/bunny/61386068/sizes/l/ Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) We Cross Crossmedia & Events
[object Object],http://jaartal.web-log.nl/photos/spring_quiz_in_the_air/arielogje.jpg Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) We Cross Crossmedia & Events
Bijna tweederde van de Nederlandse consumenten zoekt contact met een organisatie via social media. http://flickr.com/photos/herbarium_gnome/2699684759/sizes/l/ We Cross Crossmedia & Events
6 op de 10 Nederlanders zijn actief op sociale netwerken. En dit aantal groeit iedere dag! http://flickr.com/photos/brent_nashville/2137986728/sizes/l/ Ruigrok Netpanel, onderzoek maart 2008 We Cross Crossmedia & Events
Maar waarom? http://flickr.com/photos/drachmann/327122302/sizes/l/ We Cross Crossmedia & Events
[object Object],[object Object],[object Object],[object Object],Lode Broekman, W3 model (http://www.broekmanmarketingadvies.nl/) We Cross Crossmedia & Events
Bewijs! http://flickr.com/photos/midnight-digital/2915885191/sizes/o/ We Cross Crossmedia & Events
Lego http://flickr.com/photos/9229859@N02/1398250243/sizes/l/ We Cross Crossmedia & Events
Tom Tom Community http://flickr.com/photos/fuddland/2410353594/sizes/o/ We Cross Crossmedia & Events
My Starbucks idea http://flickr.com/photos/termie/14675489/sizes/o/ We Cross Crossmedia & Events
Rijksmuseum widget http://flickr.com/photos/lugolounge/516685004/sizes/l/ We Cross Crossmedia & Events
Sociale media in de culturele sector: Offline producten: - Festival - Evenement - Voorstelling - Expositie - Concert http://flickr.com/photos/kriegsman/663122857/sizes/l/ We Cross Crossmedia & Events
Product zoekt publiek http://flickr.com/photos/monitorpop/545191653/sizes/o/ We Cross Crossmedia & Events
[object Object],[object Object],We Cross Crossmedia & Events
Housewarming: presence before presentation http://flickr.com/photos/mattdesmond/244961875/sizes/l/ Frank Meeuwsen, De toekomst van crossmedia, (http://www.frank-ly.nl) We Cross Crossmedia & Events
[object Object],We Cross Crossmedia & Events
Ben open, communiceer en ga de dialoog aan http://flickr.com/photos/mind_the_goat/127024305/sizes/o/ We Cross Crossmedia & Events
http://flickr.com/photos/metrojp/92038203/sizes/l/ Luister We Cross Crossmedia & Events
http://flickr.com/photos/trucolorsfly/611479605/sizes/l/ Participeer We Cross Crossmedia & Events
http://flickr.com/photos/thomashawk/51357244/sizes/l/ Marta Z. Kagan, What the f**k is social media? (www.bonafidemarketinggenius.com) Ga uit van de consument: 14% gelooft advertenties, 78% aanbevelingen van anderen We Cross Crossmedia & Events
http://flickr.com/photos/fhke/78416800/sizes/o/ Ben transparant! We Cross Crossmedia & Events
Content = king Audio, video, tekst http://flickr.com/photos/franklangeweg/2867293035/sizes/o/ We Cross Crossmedia & Events
http://weeswaakzaam.punt.nl/upload/back/large_375594.jpg Integreer! Sociale media in de hele communicatie- strategie We Cross Crossmedia & Events
[object Object],http://flickr.com/photos/cathyg/274682119/sizes/o/ We Cross Crossmedia & Events
http://flickr.com/photos/samoube/170255970/sizes/l/ Teemu Arina,Slideshare presentation MoMo #8 Vooraf: Organisatoren Participanten Event: Organisatoren Participanten Bezoekers Achteraf: Organisatoren Participanten Bezoekers Ervaring = content We Cross Crossmedia & Events
Meer weten? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],We Cross Crossmedia & Events
Credits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],We Cross Crossmedia & Events

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