Fifth session of the Web2LLP online training course on web strategies and maximising the social media presence of Lifelong Learning Projects. Topic: Round-table with experienced managers and trouble-shooting Author: Kamakshi Rajagopal, Open Universiteit, the Netherlands Website: http://www.web2llp.eu/training/online-session-5-roundtable

1. Social Media for LLP
Kamakshi Rajagopal
http://kamakshirajagopal.wordpress.com/
@krajagopal

2. About me
Doctoral student “Networking for Learning”
- what does networking contribute to personal
learning, and in which way does it contribute
- how can this experience be mimicked online,
through social media
(- why it doesn’t work for everyone)
Differences and similarities between face-to-face
and online networking

3. Social media in projects
• Dissemination
• Team building
• Collaboration platform
• Project outcomes integrated in social media
• Reputation building
• Expertise building
• Project website as portal to project members

4. • Social media extends the life of a project in a
natural way
• Online footprint of a project

5. Challenges
• Cultivating a habit
• Short duration of project
• Moving beyond dissemination to content
discussion
• Getting noticed as a project vs. getting noticed as
a person/researcher vs. getting noticed as a
project team

6. Advice to LLP partners & managers
- If you are new to social media, use project as
an opportunity to get into it
- Appoint a social media team who are tasked
with being active online
- During events
- During the rest of the project duration
- Get to know the different tools out there and
create a social media strategy for the project