Social media: Choosing the Most Successful Tools

Coventry
7th/8th

November
2013

Social
media:
Choosing
the
Most

Successful
Tools

Using
Social
Media
to
Foster

CollaboraFve
Work
in
MulF-‐
Disciplinary
Cross-‐Border
Projects

Presenter:

Richard
Moreau

This
project
was
ﬁnanced
with
the
support
of
the
European
Commission.
This
publica>on
is
the
sole
responsibility
of
the

author

and
the
Commission
is
not
responsible
for
any
use
that
may
be
made
of
the
informa>on
contained
therein.

h5p://www.web2llp.eu

Personal
background

Delivered
the
online
webinars
on

social
media
for
the
Web2LLP
project

Master
in
“Learning
and
development

in
mul>cultural
and
mul>lingual

context”

Par>cipated
to
transla>on
of
the

handbook
from
the
Web2LLP
project

French
teacher
as
a

foreign
language

Menu
of
the
day

Starters

WHICH
TOOLS:
Which
tools
to
use
in
order
to
improve
your

dissemina>on?

Main
courses

BLOGS:
What
is
it?
Eﬃciency?

TWITTER:
What
is
it?
How
to
use
it?
Which
advantages?

FACEBOOK/GOOGLE+:
What
is
it?
How
to
use
it?

LINKEDIN:
What
is
it?
How
to
use
it?

Desserts

CURATION:
What
is
it?
How
to
use
it?

Reaching
your
target
group

YOU

Blogs

Facebook/

Google
+

Twi5er

LinkedIn

CuraFon

TARGET
GROUP

Blogs

Which
tools

Disseminate
news
of
your
project

CIRCLES
OF
TRUST

Post
some
informa>on
on
which
the

community
can
react

Personal

media
tools

Project

community

P

it!

Personal

page

YOU

Email

Personalised

tasks
bar

Share
the
material,
download
and

comment
on
the
presenta>ons
of

others

Reach
a
larger
audience

Adapted
from
ScoR
Leslie
(2008)

Slides
sharing
websites

Open

community

Which
tools

WEB
APPLICATIONS

P
CONTENT
SHARING

it!
INFORMATION

SHARING

SOCIAL
NETWORKS

Adapted
from
T.
Arina
(2010)

A
blog,
what
is
it?

Space
for

expression

Online
newspaper

Project
ac>vi>es
,
ideas

sharing
and
invita>on
to

comments

Collabora>ve
space

Exchange
of
links

Collabora>ve
pla]orm
in
the

project
or
to
share
the
project

with
the
outside
world

BLOG

Eﬃciency
of
a
blog

SUBJECT:

What
is

important?

DISSEMINATION

OF
THE
SUBJECT

Eﬃciency

of
a
Blog

AUDIENCE
:

beyond
the

bloggers

PRESENTATION

OF
THE

SUBJECT

INTERFACE
OF

THE
USER

TWITTER

Hashtag
(#)
+
word
or

person

Brief
messages,
(tweets):
140

characters
max

Overview
of
all
the

persons
linked
to
your

account

Instant
messages

Interested
people

become
your
followers

Follow
the
people

who
interest
you/are

relevant
to
your

project!

Using
Twi5er:
which
advantages?

Impact
on
the
projects
which
use
Twi5er:

be5er
disseminaFon,
real
Fme

informaFon

ReducFon
to
the
essence
of
the
content
of
the
tweet

WEB2LLP
on
Twi5er

Hashtag
(#)
(short

lifeFme)
to
follow

the
informaFon

GOOGLE
+
and
FACEBOOK

Sharing
the
life
of

your
project
through

pictures,
videos,

updates…

Improving
the

disseminaFon
of

your
project

Measure
your

interacFon
with

your
target

audience

InviFng
people

to
events

organised
by

the
project

Pueng
in

contact
people

with
same

interests
for

the
project

PromoFng
an

acFvity
with

pages
or
groups

Chronology
of

events

Chat
or
private

messaging
(group

opFon
FB)

Groups
and
pages:

diﬀerences

GROUP

PAGE

Exchange/chat
direct
between

members

Oﬃcial

Be5er
for
small
audience

Showcase
of
the
project

QuesFons
to
the
group

Be5er
for
a
larger
public

Open
to
all

Open
or
closed

“Likes”
go
to
your
acFviFes

Virtual
gathering
of
people

around
a
common
topic/theme

Ads

Finding
professionals

interested
in
your

project

LINKEDIN

Detailed
informaFon
of

the
project

Geeng
the
best
out

of
your
professional

network

Increasing
visibility
of

the
project
and
its

products

ParFcipaFng
in,
or

creaFng
groups
of

discussions

Obtaining
precise

informaFon
on
the

other
collaborators

Groups
and
pages:

differences

GROUP

PAGE

Precise
defined
themes

Find
answers

Public
informaFon
of
the

project
on
LinkedIn

Share/establish
contacts

Join
other
groups

Establishing
your

posiFon
as
a
specialist

Projects
add
other
projects

Open
or
restrained
access

Announce
updates

Discuss

Customizable

Connect
it
to
other
social
media

profiles

To
sum
up

Most
popular
social

media

More
personal

aspect

Very

customizable

Can
be
used
for

publicity

Oﬀer
open
or

private

conversaFons

Professional
look

Brief,
precise

Good
to
develop
a

network

Can
focus
on
one

type
of
audience

or
subject

Can
be
used
for

publicity

Oﬀer
open
or

private

conversaFons

Shorter
lifeFme

Online
content
curaFon,
what
is
it?

Hard
to
manage!!!

Online
content
curaFon,
what
is
it?

A
website
to

gather
all
this

informa>on

Adapted
from
hRp://www.netpublic.fr/tag/
cura>on/

THE
SOLUTION
!!!

Online
content
curaFon,
what
is
it?

Online

curaFon

tools

hRp://www.scoop.it

Online
content
curaFon,
to
sum
up

search

relevance

volume

CURATION

analyse

Adapted
from

www.sociallyengagedmarke>ng.com

share

Why
is
online
content
curaFon
valuable?

Raising

Awareness

Sharing

Value-‐Added

Content

hRp://jobtrakr.com/2012/05/11/networking-‐your-‐way-‐into-‐a-‐new-‐job/

hRps://plus.google.com/photos/111683641362169368635/albums/5360511690285552193?banner=pwa

Building

Community

Interest

Examples
of
online
content
cura>on
tools:

paper.li

hRp://paper.li

Examples
of
online
content

cura>on
tools:
Pinterest

hRp://www.pinterest.com

Examples
of
online
content

cura>on
tools:
Scoop.it

hRp://www.scoop.it

Examples
of
online
content

cura>on
tools:
Diigo

hRps://www.diigo.com

Main
tools
of
online
content
curaFon

ONLINE
CURATION
TOOLS!

Adapted
from
hRp://www.curatecontent.com/cura>on-‐for-‐
educa>on/content-‐cura>on-‐tools-‐iteachu-‐2/

REFERENCES

from
ScoR
Leslie
(2008):

hRp://www.edtechpost.ca/wordpress/
2008/06/18/my-‐ple-‐diagram/

T.
Arina
(2010),
Social
Media

hRp://www.netpublic.fr/tag/cura>on/

www.sociallyengagedmarke>ng.com

hRp://jobtrakr.com/2012/05/11/networking-‐your-‐
way-‐into-‐a-‐new-‐job/

hRps://plus.google.com/photos/
111683641362169368635/albums/
5360511690285552193?banner=pwa

hRp://www.curatecontent.com/cura>on-‐for-‐
educa>on/content-‐cura>on-‐tools-‐iteachu-‐2/

www.web2llp.eu

www.facebook.com

www.twiRer.com

www.linkedin.com

www.paper.li

www.pinterest.com

www.scoop.it

www.diigo.com

Improving web strategies & maximizing social media presence of LLP projects

Web2LLP
Workshop
Session
2
-‐
Choosing
the
Most
Successful

Tools

Introduc@on

Federico
Fragasso

Pixel

This
project
was
ﬁnanced
with
the
support
of
the
European
Commission.
This
publica:on
is
the
sole
responsibility
of
the

author

and
the
Commission
is
not
responsible
for
any
use
that
may
be
made
of
the
informa:on
contained
therein.

h"p://www.web2llp.eu


Why
use
social
media
tools?


Why
use
social
media
tools?

• Oﬀer
a
channel
to
spread
informa@on
about
project
results

(data,
products
etc.)


Why
use
social
media
tools?

• Oﬀer
a
channel
to
spread
informa@on
about
project
results

(data,
products
etc.)

• Facilitate
the
involvement
of
Target
Groups,
making
project

results
more
accessible
and
sharable


Why
use
social
media
tools?

• Oﬀer
a
channel
to
spread
informa@on
about
project
results

(data,
products
etc.)

• Facilitate
the
involvement
of
Target
Groups,
making
project

results
more
accessible
and
sharable

• Help
maximizing
the
impact
of
the
project
on
Target
Groups


Why
use
social
media
tools?

“Network
Eﬀect”
>
Mul@pliers
of
Informa@on


Features
of
Social
Media
Tools


Features
of
Social
Media
Tools

Par@cipa@on


Features
of
Social
Media
Tools

Project
Results

get
beneﬁt

from
Target

Group

Feedback

Par@cipa@on


Features
of
Social
Media
Tools

Project
Results

get
beneﬁt

from
Target

Group

Feedback

Bo"om
up

Approach

Par@cipa@on


What
to
do?


What
to
do?

Social
networking
is
based
on
interac@on


What
to
do?

Social
networking
is
based
on
interac@on

Be
interested,

Get
involved,

Share
knowledge


What
to
do?

Social
networking
is
based
on
interac@on

Be
interested,

Get
involved,

Share
knowledge

Do
not
simply
use

SM
tools
as
mono

direc@onal
channels

of
communica@on


What
to
do?

Your
presence
on
SM
tools
should
be
constant


What
to
do?

Your
presence
on
SM
tools
should
be
constant

If
used
in
inappropriate

way
SM
tools
might

reveal
unproduc@ve
or

even
“dangerous”


What
to
do?

• 
Deﬁne
results
you
aim
to
achieve


What
to
do?

• 
Deﬁne
results
you
aim
to
achieve

• 
Program
frequency,
dura@on
and
intensity
of

ac@vi@es
on
SM
Tools


What
to
do?

• 
Deﬁne
results
you
aim
to
achieve

• 
Program
frequency,
dura@on
and
intensity
of

ac@vi@es
on
SM
Tools

• 
Deﬁne
clearly
tasks
and
roles
of
each
partner


Web2LLP
Workshop
Session
2
-‐
Choosing
the
Most
Successful

Tools

Case
Study
-‐
The
Web2LLP
Project

Federico
Fragasso

Pixel

This
project
was
ﬁnanced
with
the
support
of
the
European
Commission.
This
publica:on
is
the
sole
responsibility
of
the

author

and
the
Commission
is
not
responsible
for
any
use
that
may
be
made
of
the
informa:on
contained
therein.



The
Web2LLP
Website


This
project
was
ﬁnanced
with
the
support
of
the
European
Commission.
This
publica:on
is
the
sole
responsibility
of
the

author

and
the
Commission
is
not
responsible
for
any
use
that
may
be
made
of
the
informa:on
contained
therein.



The
Web2LLP
Website


Creates
bridges
(reciprocal
links
or

embedding)
between
different
social

media
profiles/groups
used
in
the

framework
of
the
project,
in
order
to

achieve
“network
effects”

This
project
was
financed
with
the
support
of
the
European
Commission.
This
publica:on
is
the
sole
responsibility
of
the

author

and
the
Commission
is
not
responsible
for
any
use
that
may
be
made
of
the
informa:on
contained
therein.



Speciﬁc
aims
of
the
project


Speciﬁc
aims
of
the
project

First
stage


Speciﬁc
aims
of
the
project

First
stage

• Search
for
valuable
resources
that
can
be
of
interest
for
Target

Groups
/
improve
partners’
knowledge
of
the
topic

• Organize,
store
and
share
this
informaPon

• Build
a
community
of
interest
around
it


Speciﬁc
aims
of
the
project

First
stage

Social
Bookmarking
Tool

https://groups.diigo.com/group/web2llp


Speciﬁc
aims
of
the
project

Second
stage


Speciﬁc
aims
of
the
project

Second
stage

• Collect
Good
PracPces
in
order
to
illustrate
the
Project

potenPal
to
Target
Groups

• Create
training
material
that
could
be
self-‐paced,
presented
in

an
appealing
way
and
potenPally
exploitable
aRer
the
term
of

the
project


Speciﬁc
aims
of
the
project

Second
stage

Media
Sharing
Tool


Speciﬁc
aims
of
the
project

Second
stage

Media
Sharing
Tool

15
Interviews
with
experienced
Project
Managers

http://www.web2llp.eu/videos


Speciﬁc
aims
of
the
project

Second
stage

Media
Sharing
Tool

15
Interviews
with
experienced
Project
Managers


27
Video
Tutorials

http://www.web2llp.eu/tutorials


Speciﬁc
aims
of
the
project

Second
stage

Media
Sharing
Tool

15
Interviews
with
experienced
Project
Managers


27
Video
Tutorials

http://www.web2llp.eu/tutorials

On-‐line
course
recordings

http://www.web2llp.eu/training/online


Speciﬁc
aims
of
the
project

Second
stage

Slide
Repository


Speciﬁc
aims
of
the
project

Second
stage

Slide
Repository

Power
points
of
on-‐line
course

http://www.slideshare.net/Web2LLP


Speciﬁc
aims
of
the
project

Third
stage


Speciﬁc
aims
of
the
project

Third
stage

• Keep
Target
Groups
updated
about
project
acPviPes
/

achievements
/
results

• Boost
the
community
of
interest
around
the
project


Speciﬁc
aims
of
the
project

Third
stage

Microblog

h"ps://twi"er.com/Web2LLP


Speciﬁc
aims
of
the
project

Third
stage

Microblog


Blog

h"p://dica-‐lab.org/web2llp/


Speciﬁc
aims
of
the
project

Third
stage

Microblog


Blog

h"p://dica-‐lab.org/web2llp/

Rss
Feed

h"p://www.web2llp.eu/rss.xml

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