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Richard Hughes
                Director of Social Strategy
                              BroadVision
                        @_richardhughes

10 Things You Should Measure In
  Your Enterprise Social Network
What to measure?
Where Real Work Gets Done
Clearvale is the social network for
business, where transparency and
accountability mean real work gets
done.

When applied to business processes,
working socially with Clearvale will
unlock sources of knowledge and speed
innovation; drive faster, more informed
decision making; and accelerate sales
cycles.
1. Percentage of active network members
                                         90


                                         80


            • Most basic indication      70
   Why?       of whether your
              network is successful      60


                                         50


                                         40


                                         30

            • Trend towards 100%
                                         20
            • Dependent on nature
  What is     of the network
                                         10
  “good”?   • Don’t be discouraged
              by initial peak followed    0
              by short-term decline
2. Contribution per user
                                  80


                                  70


            • We want             60
   Why?       contributors, not
              just “lurkers”      50


                                  40


                                  30


                                  20
            • Steady increase
              followed by         10
  What is     levelling off
  “good”?   • Work towards         0

              defined target of
              contribution
                                       Create   Comment   Rate
3. Most active users
           • Identify
             community
   Why?      champions
           • Illustrate best
             practices




  What is • Active users
            across a range
  “good”?   of departments
4. Participation inequality
            • A success network
              needs to encourage
              participation from as
   Why?       many people as
              possible, not be
              dominated by a few
              individuals




            • Upward trend
            • For internal
  What is     network, 90% of
  “good”?     activity from >30%
              users is good; <10% is         Image credit: Christopher Allen

              bad.                     http://www.flickr.com/photos/christophera
5. Non-contribution
                              90



         • A few very         80


           active users can   70

  Why?     skew averages      60
           and hide non-
                              50
           contribution
                              40


                              30


                              20


                              10

 What is
         • Zero                0

 “good”?
                                   Percentage of active members
                                   Percentage of active members not contributing
6. Social reach

            • Social networks are
   Why?       there to connect
              people




            • Dependent on role
            • May be 50-100 or
  What is     higher
  “good”?   • Zero is bad; anything
              below 3 is probably
              bad
7. Non-engagement
         • Users with high
           reach can skew
  Why?     average and
           hide non-
           engagement




 What is
         • Zero
 “good”?
8. Most valued users

            • Recognise and reward
              most respected
   Why?       members
            • Illustrate best practices

                                                No: 262



            • Ideally from a range of
              different departments
  What is   • Should intuitively
  “good”?     match subjective
              opinion of most valued
                                          Yes: 13638
              users
9. Most active communities/groups
         • Identify
           showcases
  Why?
           of best
           practice


         • Most active
 What is   communities
 “good”?   are focused
           on real work
10. Inter-group connectivity
            • Understand how
              well the objective
   Why?       of cross-team
              communication is
              being achieved




          • Strong
  What is   connections
            between
  “good”? groups, not
            isolated hubs
10 thing you should measure
    Connectivity                        Activity                           Popularity

                                                   Percentage of active
                   Social reach                                                         Most valued users
                                                   network members




                   Non-engagement                  Contribution per user




                   Most active
                                                   Most active users
                   communities/groups




                   Inter-group                     Participation
                   connectivity                    inequality




                                                   Non-contribution
Inform members of their progress
                   Connectivity
                      10


                       8


                       6


                       4


                       2


                       0




      Popularity                  Activity
www.clearvale.com

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10 things you should measure in your ESN

  • 1. Richard Hughes Director of Social Strategy BroadVision @_richardhughes 10 Things You Should Measure In Your Enterprise Social Network
  • 3. Where Real Work Gets Done Clearvale is the social network for business, where transparency and accountability mean real work gets done. When applied to business processes, working socially with Clearvale will unlock sources of knowledge and speed innovation; drive faster, more informed decision making; and accelerate sales cycles.
  • 4. 1. Percentage of active network members 90 80 • Most basic indication 70 Why? of whether your network is successful 60 50 40 30 • Trend towards 100% 20 • Dependent on nature What is of the network 10 “good”? • Don’t be discouraged by initial peak followed 0 by short-term decline
  • 5. 2. Contribution per user 80 70 • We want 60 Why? contributors, not just “lurkers” 50 40 30 20 • Steady increase followed by 10 What is levelling off “good”? • Work towards 0 defined target of contribution Create Comment Rate
  • 6. 3. Most active users • Identify community Why? champions • Illustrate best practices What is • Active users across a range “good”? of departments
  • 7. 4. Participation inequality • A success network needs to encourage participation from as Why? many people as possible, not be dominated by a few individuals • Upward trend • For internal What is network, 90% of “good”? activity from >30% users is good; <10% is Image credit: Christopher Allen bad. http://www.flickr.com/photos/christophera
  • 8. 5. Non-contribution 90 • A few very 80 active users can 70 Why? skew averages 60 and hide non- 50 contribution 40 30 20 10 What is • Zero 0 “good”? Percentage of active members Percentage of active members not contributing
  • 9. 6. Social reach • Social networks are Why? there to connect people • Dependent on role • May be 50-100 or What is higher “good”? • Zero is bad; anything below 3 is probably bad
  • 10. 7. Non-engagement • Users with high reach can skew Why? average and hide non- engagement What is • Zero “good”?
  • 11. 8. Most valued users • Recognise and reward most respected Why? members • Illustrate best practices No: 262 • Ideally from a range of different departments What is • Should intuitively “good”? match subjective opinion of most valued Yes: 13638 users
  • 12. 9. Most active communities/groups • Identify showcases Why? of best practice • Most active What is communities “good”? are focused on real work
  • 13. 10. Inter-group connectivity • Understand how well the objective Why? of cross-team communication is being achieved • Strong What is connections between “good”? groups, not isolated hubs
  • 14. 10 thing you should measure Connectivity Activity Popularity Percentage of active Social reach Most valued users network members Non-engagement Contribution per user Most active Most active users communities/groups Inter-group Participation connectivity inequality Non-contribution
  • 15. Inform members of their progress Connectivity 10 8 6 4 2 0 Popularity Activity