WebBar #4 Miriam WoBo "Power of Social Media"
•Descargar como PPT, PDF•
1 recomendación•298 vistas
Recomendados
Recomendados
Más contenido relacionado
Más de Jan Paul Roth
Más de Jan Paul Roth (19)
Último
Último (20)
WebBar #4 Miriam WoBo "Power of Social Media"
- 1. The Power of Social Media Marketing
- 2. What is Social Media Marketing ? Social Media Marketing (SMM) is the process of generating interest and excitement in a Brand, product or service through various Social Media Platforms by creating valuable branded content and promoting it.
- 3. Who Uses Social Media? 0-17 y. (15%) 18-24 y. (9%) 25-34 y. (18%) 35-44 y. (25%) 45-54 y. (19%) 55-64 y. (10%) 65 + y. (3%)
- 4. Who Uses Social Media? 79% of the Top 100 Companies in the Fortune Global 500 index The Global Social Media Check Up 2010, Burson-Marsteller 70% of small and medium businesses (USA) Access Markets International Partners twitter facebook You tube
- 6. Why Use Social Media Marketing? Average cost of producing 30-second national TV commercial $350,000 Only 18 % of traditional TV campaigns generate a positive ROI
- 7. Why use Social Media Marketing? Social Media Marketing = Low Cost Marketing
- 8. Who uses Social media?
- 9. What use Social Media for? Most popular business uses of social media (social media report, Josh Gordon – Selling 2.0)
- 10. How to use Social Media? Create a FACE Listen and Respond ! Values Philosophy Brand
- 11. How to use Social Media? Barack Obama 5 million FANS on Social Media 5,4 million CLICKED on a “I voted for Obama facebook button”
- 12. How to use Social Media ? “ You can’t just say it. You have to get the people to say it to each other.” – James Farley, CMO Ford
- 13. How to use Social Media?
- 14. How to use Social Media?
- 15. How to use Social Media? Social Media is not Free !!! 1. It takes People. 2. It takes Technology. 3. It takes Time.
- 17. How to Measure Social Media? SM Goals SM Activities are Easy to Monitor and Hard to Proof (ROI)
- 18. Social Media Marketing Benefits Increase Search Engine Rankings (especially content on Twitter, Facebook, and LinkedIn) SEO Benefits Friendfeed, Digg, and Mixx Dofollow Easy Brand Monitoring Alert Tools Generate Site Traffic: Increase Sales Niche Marketing: Create strategies based on addressing individual interests
- 19. Social Media Marketing is: Time Consuming Not to 100 % Controllable Evolutional Effective Cheap Easy to Measure Easy to Monitor Realtime Creative Fun Thank you for your attention twitter.com/MiriWobo
- 20. Follow me: SM links: [email_address] Web 2.0 Blog: www.miriwobo.posterous.com/ SM& SEO Best Practice: www.insidesocialmedia.posterous.com /
Notas del editor
- Watching and following your target group D iscovering their problems and needs before they discover them Building your SM Strategy around needs Asking to follow, subscribe, sign-in
- Google indexing and ranking posts and other information from social networks