7 things you should know before your first SEO interview

7 THINGS
YOU SHOULD KNOW
BEFORE YOUR FIRST
SEO JOB INTERVIEW

There’s nothing more
stressful than having

Neither experience nor
fundamental knowledge
of the required field…

http://webmeup.com/blog/webmeup-com-blog-seo-job-interview.html

So here are

7 things you need to know


1

WANT TO GET AN
SEO JOB? LEARN
WHAT’S SEO


Sounds weird?

The answer is “no!”


Most applicants can’t say
a thing about search engine algos
and onpage optimization

They don’t even know
what SEO stands for


Don’t be ignorant and research the topic even if it’s
stated that no experience is required

Here are some awesome
resources…


 WebMeUp SEO Guide
 SEO Book by Aaron Wall

 SearchEngineLand SEO Guide


2

THINK WHAT
RELATED SKILLS
AND EXPERIENCE
YOU HAVE


All it takes to be an SEO is

Knowledge + Experience
+ Skills
And some good luck…

If you lack the first two

FOCUS ON YOUR SKILLS.

Keep the relevant ones in mind when sending CV
or being interviewed

3

NAME INDUSTRY
INFLUENCERS


Not knowing

This guy ->

.

Is like having committed
a serious seo crime…

So here’s a little test:

Who is Danny Sullivan?

Think a while before going to the next slide

Answer:

Editor-in-Chief of Search
Engine Land


Here’s another one:

Who is Rand Fishkin?


Answer:

Ex MOZ CEO

Indeed, he’s no longer the CEO. Missed that one?


Here’s a list of SEO-related personalities you need
to know:
Matt Cutts
Barry Schwartz
Aaron Wall
Vanessa Fox
Jim Boykin

Bill Slawski
Danny Sullivan
Rand Fishkin
Julie Joyce
Darren Rowse

Make sure to check out their blogs and
websites

4

ADVANCE
YOUR PC/WEB
SKILLS


Though you may not be required to code or make
scripts

Being an advanced PC
user will help you a lot


So here are some guides and tutorials
to get you started with:
HTML Basics
HTML for SEOs
HTML Tags
Joomla Tutorials
Wordpress Lessons
Drupal Tutorials
Data Visualization Tools
Visualisation for Web Designers


5

PROFICIENCY IN
COMMUNICATION


You will have to communicate your points to
different people really

Clearly and smartly


So, when you are pitching a potential customer or
a partner, keep in mind

These
recommendations…


1. Start communicating with the person in
advance

•
•

•

Start interacting 3-4 weeks in advance

Discuss stuff on twitter, share their posts, write
knowledgeable comments, etc.

Be natural and don’t overdo with likes and shares


2. Don’t be too informal

As in

“Hey, dude,
how are things?”


3. Keep it short and clear

Just like this


4. Review your formatting

• Don’t SHOUT in all caps
• Check spelling
• Make lists when possible


6

PAY ATTENTION
TO DETAILS


Being an SEO you’ll face many uncertainties.

Persistence and focus on
details
can help you identify the problems and fix them as
soon as possible

So here’s where you need to be most attentive:

• Doing site audit
(missing a critical indexing error
can weaken all your SEO efforts)
• Analyzing potential backlink partners’ sites

(you don’t want to get your
client’s site under the Google filter)
• Analyzing competitors’ sites

(don’t miss what helps competitors rank higher)

And even more:
• Looking at the stats from Google Analytics
(analyze the trends and work out new strategies)
• Checking site’s health ISSUES

(a couple of serious downtimes
and half of your work gets wasted)
• Creating and managing PPC campaigns
(where your overall budget can be completely used
in a single day if you don’t set the correct limits)
• Contacting people
(please be careful with names of people you contact)

7

NEVER STOP
LEARNING


You can’t learn SEO once and forever

This industry never stops!


So here are some things to consider:
• Take an SEO course
There are courses for different levels of expertise,
so no matter if you are a total beginner or
an advanced SEO, you can find something to boost your skills.

• Start an SEO blog
One of the best ways to learn something is to teach.
Start your own SEO blog to share interesting cases,

discuss techniques and find useful connections.


And make sure to attend:

• Attend events on internet marketing
SEO conferences are ideal for specialists
of any proficiency – newbie will learn more
advanced SEO, while the gurus
will network with one another.


Want more awesome ideas on how to improve your
chances?

Check out this article:

http://webmeup.com/blog/webmeup
-com-blog-seo-job-interview.html


7 things you should know before your first SEO interview

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7 things you should know before your first SEO interview