Contributing to the intense discussion and debate around the U.S Presidential elections 2012, our weekly analysis on the social buzz around the candidates running for president

1. Social buzz around U.S Presidential elections 2012
[SERIES]
Analysis of the social media buzz for candidates running for
President between 22nd Dec to 28th Dec 2011

2. Candidates Analysed*…
BARACK OBAMA RICK PERRY NEWT GINGRICH
MITT ROMNEY RON PAUL MICHELE BACHMAN
*Candidates were chosen purely on the basis of maximum social buzz

3. Barack
Obama, who
9%
flaunts a figure
of 24, 345, 887 31% 11% Michele Bachmann
Newt Gingrich
fans on Ron Paul
Facebook also Rick Perry
had maximum 21% Mitt Romney
share of 17%
Barack Obama
conversation at 11%
31%, followed
by Ron Paul at
21%
Overall Share-of-voice

4. Chatter across social media sites declined consistently till 25th
December, 2011 which marks a turning point since the chatter
shot up subsequent to that
3500
3000
2500
Michele Bachmann
2000 Newt Gingrich
Ron Paul
1500 Rick Perry
Mitt Romney
1000 Barack Obama
500
0
22-Dec 23-Dec 24-Dec 25-Dec 26-Dec 27-Dec 28-Dec
Day-wise break-up of chatter
Social buzz for Barack Obama was consistently higher for
all the seven days, as compared to the other five candidates

5. Compared to other
100% channels, blogs and
90%
videos attract
80%
70%
comparatively lesser
60%
Social Networks discussions around the
50%
Forums
U.S elections
40% Images
30% Blogs
20% Videos
News contributed
10% News significantly to online
0% Microblogging discussions around the
six candidates, all
except Barack Obama
for whom
predominantly
Break-up of chatter across channels microblogs such as
Twitter contributed to
Ron Paul , most popular in social networks such as the overall chatter
Facebook compared to his contenders who had insignificant
buzz compared to him

6. Underlying sentiment behind online conversations gives insight
into the perceptions of people…
100%
90%
80%
70%
60%
Neutral
50%
Negative
40% Positive
30%
20%
10%
0%
Newt Michele Ron paul Rick Perry Mitt Romney Barack
Gingrich Bachmann Obama
Break-up of sentiment
 Conversations about Newt Gingrich mostly neutral by sentiment, with a minor
amount of negative comments
The negative comments around Michele Bachmann outnumbered the positive ones
Ron Paul garnered mixed sentiments since the volume of positive and negative
comments were almost the same
 Surprisingly large amount of positive chatter about Rick Perry, which is considering
negativity aroused due to alleged anti-homosexuality advertisement endorsed by him

7. Incident when Gingrich
told ‘gay’ people to vote for
Obama instead of him was
a popular topic of
discussion pertaining to
him. Other topics include
‘Iowa’ and ‘Romney’ who
happen to be his
Topical Trends for Newt Gingrich
competitors
Michele Bachmann’s
toughest competitors as
reflected by the topical
trends happen to be Newt
Gingrich, Ron Paul, Rick
Perry and Mitt Romney
Topical Trends for Michele Bachmann

8. Sizes of trends ‘love’
and ‘hate’ the same
conveying mixed
emotions about candidate
Ron Paul
Negative sentiment
around him attributed
to newsletters sent out
Topical Trends for Ron Paul
under his name allegedly
containing racist
undercurrents
Rick Perry’s new stance on
abortion, a crucial topic of
discussion
His primary competitors as
perceived by people include
Newt Gingrich and Rick Perry
Topical Trends for Rick Perry

9. Mitt Romney
unwillingness to release his
‘tax’ returns was a popular
topic of discussion
Another interesting trend
to be noted is ‘Gingrich’, who
capitalised on this and
Topical Trends for Mitt Romney openly attached Mitt
Romney for doing so
Barack Obama’s last
minute christmas
plans were also
discussed by a curious
and intrigued audience
online
Topical Trends for Barack Obama

10. Last week, Democrat candidate Obama was the most
popular across social media sites, with maximum buzz
contributed through microblogs
Catch our update for next week as we analyse the social
buzz around your favourite candidates…

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