Webjam is a provider of engaging enterprise social media solutions. We help our clients to connect with their employees and customers by providing them with an easy, affordable solution for social publishing and engagement. Our enterprise social media solutions allow you to create your own social intranet, share ideas and insights, and connect your employees. http://www.webjam.com

1. Ignore the Hype, Listen to Real Social Media Guidance
Facebook action plan
Lexie Mendelson
Strategic Development Director
www.webjam.com
@webjamdotcom
@lexielexie2
bizdev@webjam.com
(c) 2010 Webjam Ltd - Confidential

2. Webjam: Working Together to Achieve
More
(c) 2010 Webjam Ltd - Confidential

3. Come visit Webjam
• O2 Arena
• D56
(c) 2010 Webjam Ltd - Confidential

4. A Glimpse at the Opportunity: Facebook 2010
Users do
connect with
a brand and
engage with
brand
activities
How Engagement will affect your Business
2010 Facebook global stats by DigitalSurgeons (c) 2010 Webjam Ltd - Confidential Lexie Mendelson

5. A Glimpse at the Opportunity: Twitter Global 2010
Users do
connect with
a brand and
engage with
brand
activities
How Engagement will affect your Business
(c) 2010 Webjam Ltd - Confidential Lexie Mendelson

6. Fact
• 90% of people that ‘like’ a Facebook page
never go back
www.socialexaminer.com
(c) 2010 Webjam Ltd - Confidential

7. Its MY Facebook Newsfeed
How Engagement will affect your Business
(c) 2010 Webjam Ltd - Confidential Lexie Mendelson

8. Social Media is like school
How Engagement will affect your Business
(c) 2010 Webjam Ltd - Confidential Lexie Mendelson

9. Everyone Wants Everybody to ‘Like’ Them
How Engagement will affect your Business
(c) 2010 Webjam Ltd - Confidential Lexie Mendelson

10. You Need to Make it Personal if it’s Every Going
to Go Viral
Take a look at your own FB newsfeed and learn..
 It might not originate on Facebook; articles / blogs
 Your message might not be perfect, that’s OK
 The benefits of providing a timeline of promo content
 Why aggregating & promoting the small contributors in
your community is just as important as the big
 Why you need to listen to your community & react quickly
to leverage every opportunity
 Social media is a resource, be there to answer
How Engagement will affect your Business
(c) 2010 Webjam Ltd - Confidential Lexie Mendelson

11. Good content will be talked about – and spread
ARTICLE
COMMENT
FB
NEWSFEED
Business
2012
How Engagement will affect your Business
(c) 2010 Webjam Ltd - Confidential Lexie Mendelson

12. They will change your message. This is good!
Happy World Cancer Day!
“Somehow happy seems like a
misnomer here.”
Stupid Cancer
“My new favourite website.”
9,000 potential viewers!!
(c) 2010 Webjam Ltd - Confidential

13. Initiate timeline content for increased engagement
18
August
3
September
11
September
I’ve
signed
up!
7
days
un1l
I
ride!
The
day
of
the
race!
How Engagement will affect your Business
(c) 2010 Webjam Ltd - Confidential Lexie Mendelson

14. Aggregate & distribute content to engage
4 stories, 4 sources, no related brand – a missed opportunity
NBC Nightly News
MSNBC
ABC News
Hollywood Reporter
Washington Post
Adweek...
NO CHARITY MENTION!
How Engagement will affect your Business
(c) 2010 Webjam Ltd - Confidential Lexie Mendelson

15. Social Media is used as a resource = Opportunity
Q: “Would like to sponsor a child. What’s the best charity to use?”
A: “Plan International for 8 years here. Recommended!”
(c) 2010 Webjam Ltd - Confidential

16. How to measure your conversations
Daily
 Likes of your content
 Comments on your content
 UNsubscribers
 UNlikes
www.socialmediaexaminer.com/how-to-measure-your-facebook-engagement/
(c) 2010 Webjam Ltd - Confidential

17. In Summary
Awareness drives engagement and commitment
 Don’t measure your efforts only by ‘fans’ & ‘followers’
 Measure by viral activity (likes, shares, retweets.. )
 Think about how to allow personalisation
 Provide easy to ‘go viral’ content leading up to events
 Aggregate & promote the small & the big – win win!
 Listen and encourage everyone in your org to use social media
 Social media is a resource, be there to answer
 Leverage existing events
 Know social behavioural types and think about content accordingly
 Not all new trends are for you, check demographics
How Engagement will affect your Business
(c) 2010 Webjam Ltd - Confidential Lexie Mendelson

18. For
your
free
14
day
subscrip1on,
visit:
www.webjam.com
(c) 2010 Webjam Ltd - Confidential

19. Thank you for listening
Lexie Mendelson
Strategic Development Director
www.webjam.com
@webjamdotcom
@lexielexie2
bizdev@webjam.com
(c) 2010 Webjam Ltd - Confidential