SlideShare una empresa de Scribd logo
1 de 22
Descargar para leer sin conexión
This is
         Search Marketing Tactics For
  Online Retailers this Holiday Season
                                        by
-.'/0'*)1#(23#




                             !"#$%&'()*#!+,,#
agenda
•  !"#$%%&'(%)'*+,,'-%$./012'
•  345'-%$./01'6%72"85)'
•  9%$":%72'
  –  ;7<52:7='0>)%22'>40775$2'
  –  6%775>:7='?.#4'>%72"85)2'
outlook for 2011
outlook
                             35
                                    !"#$%&'()*+&$#(*,"--*),*(.&#*.(/0(1$##$"2.3(
•  -%?'8071'                                                              ;!78#


   2502%70$'/%$$0)2@'        30                   !67!#           !67,#
                                                          !:7+#
  –  )5#0.$'5>%885)>5'
     20$52'%('AB*CDE7'                    !978#
                             25
  –  *+,+'4%$./01'2502%7F'
     4,!5'%<5)'*++G'
                             20   ,678#

   !"#$%&'(.*&."2(9(
   :";*-1*)(<(=*,*-1*)(
                                                                                  ?
                             15
                                  2005 2006 2007 2008 2009 2010 2011

                                                                    4"5),*6(*7&)8*+*)(
outlook
                             23.0%
                                      !"#$%&'(.C&)*("D(+"+&#()*+&$#(*,"--*),*(.&#*.(
•  H>%885)>5F'               22.0%
 I50)J57/'<2C'I50)J)%"7/'                     !,7"5#
                                                       !,7;5#
                                     !,7!5#
  –  -%$./012K'240)5'%('     21.0%

     #%#0$'5>%885)>5'?02'                                                !+7!5#

     =)50#5)'.7'*++LJ*++M'   20.0%                              ,67<5#            ,67<5#


  –  N%<'O'P5>'$522'         19.0%
     .8Q%)#07#@'
  –  >&2?@,+(-")*(           18.0%

     $-A")+&2+B(                                                                           ?
                             17.0%
                                     2005 2006 2007 2008 2009 2010 2011

                                                                          4"5),*6(*7&)8*+*)(
outlook
    •  R457'#45'=%.7='=5#2')%"=4S'
         –  ;7'0'E0/'5>%7%81T'4%$./01'5J>%885)>5'2Q57/.7='
            #0&52'0'E.==5)'4.#'#407'150)J)%"7/''
30.0%
                     E*&)?";*)?'*&)(F)"G+C($2(C"#$%&'()*+&$#(*,"--*),*(.&#*.(

20.0%


10.0%


 0.0%


-10.0%
            2006       2007                   2008                  2009            2010

                           I50)J57/'U4%$./012V'      I50)J)%"7/'
                                                                                4"5),*6(*7&)8*+*)(
outlook
•  3451K)5'4%$./012'W''
   E"#'?.$$'#451'E5'40QQ1@'
  –  X758Q$%1857#Y"7/5)58Q$%1857#'
  –  Z"$75)0E$5'[707>.0$'80)&5#2'
  –  R50&'>%72"85)''
     >%7[/57>5'
  –  N%'57/'.7'2.=4#'
the holiday consumer
Holiday Consumers
  •  ]).>5J/).<57'
  •  90<<1'0E%"#'20<.7=2(
70.0%
                             R("D(ST4T(,"2.5-*).(5.$2F(.+)&+*F$*.(+"(.A*2%(#*..(%5)$2F(C"#$%&'.(
                                                                                                              897+5#
60.0%
50.0%      9!7<5#
40.0%                      ;87+5#
                                          !:7:5#           !<7+5#
30.0%                                                                       !!7+5#            !,785#
20.0%
10.0%
0.0%
        Only buy gifts      More       Buy for fewer   Buy for fewer    More ROPO          More shopping     Spend less
           on sale       comparison      relatives       friends                              online          money!
                          shopping                                     O*.*&),C("2#$2*K(
                                                                       P5),C&.*("Q$2*(


                                                                                             4"5),*6(HIJ)*.*&),CK(>5#'(LMNM(
Holiday Consumers
                                       U$-*D)&-*(+"(.+&)+(C"#$%&'(

•  3451'2#0)#'50)$1'%7'                   .C"AA$2FV)*.*&),C(



   #45.)'4%$./01'                        H)%#
                                         ,95#             =>2#'*#
                                                          )>*?@)*#
   24%QQ.7=S'                                              !,5#

  –  ^$8%2#'40$('%('40<5'   F'G#
     E5="7'24%QQ.7='E1'     !,5#                                     AB/)C
                                                                   AB?2CDBE#
     95Q#58E5)'                                                       ,95#


                                                           -).&#
                                           $%&#
                                                           ,!5#
                                           ,:5#




                            4"5),*6(W4+&+*("D(4C"AA$2FKX(J""F#*(<(@UYK(7&'(LMNM(
Holiday Consumers
  •  _"#'#451K)5'2:$$'/).<57'E1'$02#J8.7"#5'
     >%7<57.57>5'
       –  995'%('4%$./01'250)>452'(%)'$02#J8.7"#5'=.`2'07/'
          2#%)5'$%>0#%)'#5)82'()%8'8%E.$5'/5<.>52(
50%
                        R("D(ST4T(,"2.5-*).(5.$2F(.A*,$,(-"1$#*(.C"AA$2F(.+)&+*F$*.(%5)$2F(C"#$%&'.(
40%

           !65#
30%
                              !;5#               !!5#               !+5#               ,65#                ,65#
20%

10%

0%
      Look for better   Look for product     Receive sale    Search at another     Use mobile           Use mobile
          price             reviews             alerts            store             barcodes             coupons

                                                                                      4"5),*6(I2.$FC+Z[A)*..K(=*,(LMNM(
solutions
solutions                                             Paid Search
                                               Display    Mobile    Social



•  I*'(?)J3';7a0:%7'.7'85/.0'>%2#2'.2'4.=45)'
   /").7='#45'4%$./012'
  –  ]0./'250)>4'0<=C'6]6'U>%2#JQ5)J>$.>&V'?02'bcd'I!I'
  –  ]P](&,+5&##'(%"G2(?NR(^@^(&_*)(C"#$%&'.`(

•  -'?BK'/3'!7$.75'0/<5):2.7='8070=5857#'
   Q$0e%)8'
  –  ^7:>.Q0#5'>407=52'O'5f5>"#5'


                                       `(J""F#*(Z&)2$2F.(O*A")+K(aA)$#(LMNN(
solutions                                          Paid Search
                                             Display   Mobile   Social



•  LM>&#0M'B?1#*)&>@?)*0#1'N#
  –  g5<.2.#'Q02#'4%$./01']]6'85#).>2T'52QC'>407=52'.7F'
     •  6$.>&#4)%"=4')0#5'U63gV'
     •  6%2#JQ5)J>$.>&'U6]6V'
     •  6%7<5)2.%7')0#5'U6ZgV'
  –  X25'h%%=$5';72.=4#2'#%'Q)%i5>#'250)>4'j"5)1'
     <%$"85'E025/'%7'Q02#'4%$./01'2502%72'
  –  ])5J58Q:<5$1'0/i"2#'E./2YE"/=5#2'"2.7='%7$.75'
     0/<5):2.7='8070=5857#'#%%$'
  –  ="2b+(G&$+(52c#(^de(
solutions                                       Paid Search
                                          Display   Mobile   Social



•  I*'(?)J3'345)5'0)5'%7$1'2%'8071'250)>4'
   j"5).52'%"#'#45)5'#%'E5'40/'
  –  6%72"85)2')0)5$1'#0&5'0>:%7'0`5)'.7.:0$'5fQ%2")5'

•  -'?BK'/3'9:8"$0#5'8%)5'/5807/'?.#4'
   /.2Q$01'0/<5):2.7='
  –  h%%=$5'950)>4'k'h%%=$5'P.2Q$01'N5#?%)&'UhPNV'
solutions                                       Paid Search
                                          Display   Mobile   Social



•  LM>&#0M'B?1#*)&>@?)*0#1'N#
  –  X25'Q0./'250)>4'&51?%)/2'#%'>)50#5'>%7#5f#"0$$1J
     #0)=5#5/'>08Q0.=72'%7'hPN'
  –  _52#JQ5)(%)8.7='250)>4'0/'>%Q1'UE025/'%7'63g'
     07/'6ZgV'="./52'/5<5$%Q857#'%('/.2Q$01'>)50:<5'
  –  l%>"2'/5$.<5)1'%('0/'.8Q)522.%72'%7'4.=45)'
     0?0)57522T'57=0=5857#'O'>%2#J5m>.57>.52'
  –  P5Q$%1')5#0)=5:7='#5>47%$%=1'#%'022%>.0#5'57/J
     "25)'0>:%7'?.#4'2Q5>.[>'>%88"7.>0:%72'
solutions                                                        Paid Search
                                                         Display     Mobile      Social



•  I*'(?)J3'^<5)0=5'^85).>07K2'=.`'24%QQ.7='
   E"/=5#'?.$$'/5>)5025'#4.2'4%$./01'2502%7n'

•  -'?BK'/3'g50>4'>%72"85)'25=857#2'?4.>4'0)5'
   Q)%75'#%'2Q57/.7='8%)5'
  –  g%"=4$1'40$('%('o%E.$5Y30E$5#'"25)2'?.$$'80&5'0'
     4%$./01'Q")>4025'%7'#45.)'/5<.>5'#4.2'150)nn'
  –  34.2'>)%?/'#57/2'#%'2Q57/'8%)5'%7'0<5)0=5'(%)'5J
     >%885)>5'#)0720>:%72nnn'
                                   `(:&c"2&#(O*+&$#(f*%*)&c"2((``(P&'A&#VIA.".K(4*A+(LMNN(
                               ``(H$gO&+*(I2.$FC+.(<(f"))*.+*)6(UC*(Z-*)F$2F(U&1#*+(7&)8*+(
solutions                                          Paid Search
                                             Display   Mobile   Social



•  LM>&#0M'B?1#*)&>@?)*0#1'N#
  –  X25'^!Z'U0<5)0=5'%)/5)'<0$"5V'85#).>2'#%'(%>"2'
     0/<5):2.7='/%$$0)2'%7'Q)%[#0E$5'0"/.57>52'
  –  95=857#'5f.2:7='Q0./'250)>4'>08Q0.=72'
     •  P52&#%QT'30E$5#T'o%E.$5'
  –  o0&5'"25'%('8%E.$5J().57/$1'0/'5f#572.%72'
     •  p%>0:%7'5f#572.%72T'6$.>&J#%J60$$'
  –  ;7<52#'.7'8%E.$5J%Q:8.q5/'?5E'>%7#57#'O'0QQ2'
solutions                                                       Paid Search
                                                        Display     Mobile      Social



•  I*'(?)J3'345'>%8Q5::%7'(%)'250)>4'>$.>&2'
   450#2'"Q'.7'N%<58E5)'O'P5>58E5)'
  –  950)>4'80)&5:7='E"/=5#2'bL*d'I!I'.7'*+,+n'

•  -'?BK'/3'g50>4'>%72"85)2'.7'%#45)'().57/$.5)'
   57<.)%7857#2'
  –  Dcd'%(')5#0.$5)2'?.$$'/5Q$%1'8%)5'5f#572.<5'2%>.0$'
     85/.0'2#)0#5=.52'#4.2'4%$./01'2502%7nn'
  –  6%72"85)2'5fQ%25/'#%'E)07/2'<.0'2%>.0$'85/.0'0)5'
     8%)5'$.&5$1'#%'250)>4'(%)'.#T'8%)5'$.&5$1'#%'>$.>&nnn'
                                    `(h*2.C""(LMNM(@2#$2*(O*+&$#(!"#$%&'(4C"AA$2F(O*A")+(
                                                             ``(UC*(Z+&$#$2F(J)"5AK(LMNM((
                                        ```(J)"5A(7(<(,"-4,")*6(WUC*(I2i5*2,*%KX(LMMj(
solutions                                       Paid Search
                                          Display   Mobile   Social



•  LM>&#0M'B?1#*)&>@?)*0#1'N#
  –  ^E07/%7'#45'r#%QJ)07&K'./5%$%=1'(%)'Q")5'g!;'
  –  ].<%#'^<5)0=5']%2.:%7'85#).>2'<2C'6]6'O')5<57"5T'
     #%'[7/'%Q:80$'E./')07=52'
  –  o.75'Q)%[#0E$5'&51?%)/2'#%'"25'02'0"/.57>5'
     25=857#2'%7'l0>5E%%&'0/<5):2.7='
  –  ;7<52#'.7'0'2%>.0$'85/.0'2#)0#5=1'#%'57=0=5'
     >%72"85)2'O'/).<5')5<57"5'?.#4%"#'85/.0'
     .7<52#857#'
solutions
•  g5#0.$5)2K'#%J/%'$.2#F'
  –  o0&5'280)#'>)%22J>40775$''
     .7<52#857#2'                  Column1
  –  6%775>#'?.#4'1%")'
     >%72"85)'
  –  ]$07'0450/'(%)'       9%>.0$'         P.2Q$01'
     *+,*'
                                     -)>*%M#


                                      o%E.$5'
thank you!
                                                                            LL'R024.7=#%7'9#)55#'
                                                                                        9".#5'c++'
                                                                              _)%%&$17T'NI',,*+,'

                                                                                 UDsDV'*LMJ,,+D'
                                                                        ???C?5E$.j"./=)%"QC>%8'

                                                                                     t?5E$.j"./''




!"#$%&'(&)$&*$+$)&,&-+.$/+01"23,$+,"345$6&-7$894"*$&3$$
:"6$;801<$%83)83$+3)$%+,8*<$:&,"0&+=$$

f")(&%%$c"2&#()*."5),*.(&1"5+(4*&),C(7&)8*c2F(&2%(!"#$%&'(Z?
]"--*),*K($2,#5%$2F(*[&-A#*.(%$.,5..*%($2(+C*(G*1$2&)K(A#*&.*(;$.$+6(

7>?@AA666=6"#.&'(&),08(?=48/A#.8,A6"#&3+0*A84-BCA$

Más contenido relacionado

Último

Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdftbatkhuu1
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201
 
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...lizamodels9
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 DelhiCall Girls in Delhi
 
A305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdfA305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdftbatkhuu1
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 

Último (20)

Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdf
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
 
A305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdfA305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdf
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 

Destacado

Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationErica Santiago
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
 

Destacado (20)

Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
 

Search Marketing Tactics For Online Retailers this Holiday Season

  • 1. This is Search Marketing Tactics For Online Retailers this Holiday Season by -.'/0'*)1#(23# !"#$%&'()*#!+,,#
  • 2. agenda •  !"#$%%&'(%)'*+,,'-%$./012' •  345'-%$./01'6%72"85)' •  9%$":%72' –  ;7<52:7='0>)%22'>40775$2' –  6%775>:7='?.#4'>%72"85)2'
  • 4. outlook 35 !"#$%&'()*+&$#(*,"--*),*(.&#*.(/0(1$##$"2.3( •  -%?'8071' ;!78# 2502%70$'/%$$0)2@' 30 !67!# !67,# !:7+# –  )5#0.$'5>%885)>5' 20$52'%('AB*CDE7' !978# 25 –  *+,+'4%$./01'2502%7F' 4,!5'%<5)'*++G' 20 ,678# !"#$%&'(.*&."2(9( :";*-1*)(<(=*,*-1*)( ? 15 2005 2006 2007 2008 2009 2010 2011 4"5),*6(*7&)8*+*)(
  • 5. outlook 23.0% !"#$%&'(.C&)*("D(+"+&#()*+&$#(*,"--*),*(.&#*.( •  H>%885)>5F' 22.0% I50)J57/'<2C'I50)J)%"7/' !,7"5# !,7;5# !,7!5# –  -%$./012K'240)5'%(' 21.0% #%#0$'5>%885)>5'?02' !+7!5# =)50#5)'.7'*++LJ*++M' 20.0% ,67<5# ,67<5# –  N%<'O'P5>'$522' 19.0% .8Q%)#07#@' –  >&2?@,+(-")*( 18.0% $-A")+&2+B( ? 17.0% 2005 2006 2007 2008 2009 2010 2011 4"5),*6(*7&)8*+*)(
  • 6. outlook •  R457'#45'=%.7='=5#2')%"=4S' –  ;7'0'E0/'5>%7%81T'4%$./01'5J>%885)>5'2Q57/.7=' #0&52'0'E.==5)'4.#'#407'150)J)%"7/'' 30.0% E*&)?";*)?'*&)(F)"G+C($2(C"#$%&'()*+&$#(*,"--*),*(.&#*.( 20.0% 10.0% 0.0% -10.0% 2006 2007 2008 2009 2010 I50)J57/'U4%$./012V' I50)J)%"7/' 4"5),*6(*7&)8*+*)(
  • 7. outlook •  3451K)5'4%$./012'W'' E"#'?.$$'#451'E5'40QQ1@' –  X758Q$%1857#Y"7/5)58Q$%1857#' –  Z"$75)0E$5'[707>.0$'80)&5#2' –  R50&'>%72"85)'' >%7[/57>5' –  N%'57/'.7'2.=4#'
  • 9. Holiday Consumers •  ]).>5J/).<57' •  90<<1'0E%"#'20<.7=2( 70.0% R("D(ST4T(,"2.5-*).(5.$2F(.+)&+*F$*.(+"(.A*2%(#*..(%5)$2F(C"#$%&'.( 897+5# 60.0% 50.0% 9!7<5# 40.0% ;87+5# !:7:5# !<7+5# 30.0% !!7+5# !,785# 20.0% 10.0% 0.0% Only buy gifts More Buy for fewer Buy for fewer More ROPO More shopping Spend less on sale comparison relatives friends online money! shopping O*.*&),C("2#$2*K( P5),C&.*("Q$2*( 4"5),*6(HIJ)*.*&),CK(>5#'(LMNM(
  • 10. Holiday Consumers U$-*D)&-*(+"(.+&)+(C"#$%&'( •  3451'2#0)#'50)$1'%7' .C"AA$2FV)*.*&),C( #45.)'4%$./01' H)%# ,95# =>2#'*# )>*?@)*# 24%QQ.7=S' !,5# –  ^$8%2#'40$('%('40<5' F'G# E5="7'24%QQ.7='E1' !,5# AB/)C AB?2CDBE# 95Q#58E5)' ,95# -).&# $%&# ,!5# ,:5# 4"5),*6(W4+&+*("D(4C"AA$2FKX(J""F#*(<(@UYK(7&'(LMNM(
  • 11. Holiday Consumers •  _"#'#451K)5'2:$$'/).<57'E1'$02#J8.7"#5' >%7<57.57>5' –  995'%('4%$./01'250)>452'(%)'$02#J8.7"#5'=.`2'07/' 2#%)5'$%>0#%)'#5)82'()%8'8%E.$5'/5<.>52( 50% R("D(ST4T(,"2.5-*).(5.$2F(.A*,$,(-"1$#*(.C"AA$2F(.+)&+*F$*.(%5)$2F(C"#$%&'.( 40% !65# 30% !;5# !!5# !+5# ,65# ,65# 20% 10% 0% Look for better Look for product Receive sale Search at another Use mobile Use mobile price reviews alerts store barcodes coupons 4"5),*6(I2.$FC+Z[A)*..K(=*,(LMNM(
  • 13. solutions Paid Search Display Mobile Social •  I*'(?)J3';7a0:%7'.7'85/.0'>%2#2'.2'4.=45)' /").7='#45'4%$./012' –  ]0./'250)>4'0<=C'6]6'U>%2#JQ5)J>$.>&V'?02'bcd'I!I' –  ]P](&,+5&##'(%"G2(?NR(^@^(&_*)(C"#$%&'.`( •  -'?BK'/3'!7$.75'0/<5):2.7='8070=5857#' Q$0e%)8' –  ^7:>.Q0#5'>407=52'O'5f5>"#5' `(J""F#*(Z&)2$2F.(O*A")+K(aA)$#(LMNN(
  • 14. solutions Paid Search Display Mobile Social •  LM>&#0M'B?1#*)&>@?)*0#1'N# –  g5<.2.#'Q02#'4%$./01']]6'85#).>2T'52QC'>407=52'.7F' •  6$.>&#4)%"=4')0#5'U63gV' •  6%2#JQ5)J>$.>&'U6]6V' •  6%7<5)2.%7')0#5'U6ZgV' –  X25'h%%=$5';72.=4#2'#%'Q)%i5>#'250)>4'j"5)1' <%$"85'E025/'%7'Q02#'4%$./01'2502%72' –  ])5J58Q:<5$1'0/i"2#'E./2YE"/=5#2'"2.7='%7$.75' 0/<5):2.7='8070=5857#'#%%$' –  ="2b+(G&$+(52c#(^de(
  • 15. solutions Paid Search Display Mobile Social •  I*'(?)J3'345)5'0)5'%7$1'2%'8071'250)>4' j"5).52'%"#'#45)5'#%'E5'40/' –  6%72"85)2')0)5$1'#0&5'0>:%7'0`5)'.7.:0$'5fQ%2")5' •  -'?BK'/3'9:8"$0#5'8%)5'/5807/'?.#4' /.2Q$01'0/<5):2.7=' –  h%%=$5'950)>4'k'h%%=$5'P.2Q$01'N5#?%)&'UhPNV'
  • 16. solutions Paid Search Display Mobile Social •  LM>&#0M'B?1#*)&>@?)*0#1'N# –  X25'Q0./'250)>4'&51?%)/2'#%'>)50#5'>%7#5f#"0$$1J #0)=5#5/'>08Q0.=72'%7'hPN' –  _52#JQ5)(%)8.7='250)>4'0/'>%Q1'UE025/'%7'63g' 07/'6ZgV'="./52'/5<5$%Q857#'%('/.2Q$01'>)50:<5' –  l%>"2'/5$.<5)1'%('0/'.8Q)522.%72'%7'4.=45)' 0?0)57522T'57=0=5857#'O'>%2#J5m>.57>.52' –  P5Q$%1')5#0)=5:7='#5>47%$%=1'#%'022%>.0#5'57/J "25)'0>:%7'?.#4'2Q5>.[>'>%88"7.>0:%72'
  • 17. solutions Paid Search Display Mobile Social •  I*'(?)J3'^<5)0=5'^85).>07K2'=.`'24%QQ.7=' E"/=5#'?.$$'/5>)5025'#4.2'4%$./01'2502%7n' •  -'?BK'/3'g50>4'>%72"85)'25=857#2'?4.>4'0)5' Q)%75'#%'2Q57/.7='8%)5' –  g%"=4$1'40$('%('o%E.$5Y30E$5#'"25)2'?.$$'80&5'0' 4%$./01'Q")>4025'%7'#45.)'/5<.>5'#4.2'150)nn' –  34.2'>)%?/'#57/2'#%'2Q57/'8%)5'%7'0<5)0=5'(%)'5J >%885)>5'#)0720>:%72nnn' `(:&c"2&#(O*+&$#(f*%*)&c"2((``(P&'A&#VIA.".K(4*A+(LMNN( ``(H$gO&+*(I2.$FC+.(<(f"))*.+*)6(UC*(Z-*)F$2F(U&1#*+(7&)8*+(
  • 18. solutions Paid Search Display Mobile Social •  LM>&#0M'B?1#*)&>@?)*0#1'N# –  X25'^!Z'U0<5)0=5'%)/5)'<0$"5V'85#).>2'#%'(%>"2' 0/<5):2.7='/%$$0)2'%7'Q)%[#0E$5'0"/.57>52' –  95=857#'5f.2:7='Q0./'250)>4'>08Q0.=72' •  P52&#%QT'30E$5#T'o%E.$5' –  o0&5'"25'%('8%E.$5J().57/$1'0/'5f#572.%72' •  p%>0:%7'5f#572.%72T'6$.>&J#%J60$$' –  ;7<52#'.7'8%E.$5J%Q:8.q5/'?5E'>%7#57#'O'0QQ2'
  • 19. solutions Paid Search Display Mobile Social •  I*'(?)J3'345'>%8Q5::%7'(%)'250)>4'>$.>&2' 450#2'"Q'.7'N%<58E5)'O'P5>58E5)' –  950)>4'80)&5:7='E"/=5#2'bL*d'I!I'.7'*+,+n' •  -'?BK'/3'g50>4'>%72"85)2'.7'%#45)'().57/$.5)' 57<.)%7857#2' –  Dcd'%(')5#0.$5)2'?.$$'/5Q$%1'8%)5'5f#572.<5'2%>.0$' 85/.0'2#)0#5=.52'#4.2'4%$./01'2502%7nn' –  6%72"85)2'5fQ%25/'#%'E)07/2'<.0'2%>.0$'85/.0'0)5' 8%)5'$.&5$1'#%'250)>4'(%)'.#T'8%)5'$.&5$1'#%'>$.>&nnn' `(h*2.C""(LMNM(@2#$2*(O*+&$#(!"#$%&'(4C"AA$2F(O*A")+( ``(UC*(Z+&$#$2F(J)"5AK(LMNM(( ```(J)"5A(7(<(,"-4,")*6(WUC*(I2i5*2,*%KX(LMMj(
  • 20. solutions Paid Search Display Mobile Social •  LM>&#0M'B?1#*)&>@?)*0#1'N# –  ^E07/%7'#45'r#%QJ)07&K'./5%$%=1'(%)'Q")5'g!;' –  ].<%#'^<5)0=5']%2.:%7'85#).>2'<2C'6]6'O')5<57"5T' #%'[7/'%Q:80$'E./')07=52' –  o.75'Q)%[#0E$5'&51?%)/2'#%'"25'02'0"/.57>5' 25=857#2'%7'l0>5E%%&'0/<5):2.7=' –  ;7<52#'.7'0'2%>.0$'85/.0'2#)0#5=1'#%'57=0=5' >%72"85)2'O'/).<5')5<57"5'?.#4%"#'85/.0' .7<52#857#'
  • 21. solutions •  g5#0.$5)2K'#%J/%'$.2#F' –  o0&5'280)#'>)%22J>40775$'' .7<52#857#2' Column1 –  6%775>#'?.#4'1%")' >%72"85)' –  ]$07'0450/'(%)' 9%>.0$' P.2Q$01' *+,*' -)>*%M# o%E.$5'
  • 22. thank you! LL'R024.7=#%7'9#)55#' 9".#5'c++' _)%%&$17T'NI',,*+,' UDsDV'*LMJ,,+D' ???C?5E$.j"./=)%"QC>%8' t?5E$.j"./'' !"#$%&'(&)$&*$+$)&,&-+.$/+01"23,$+,"345$6&-7$894"*$&3$$ :"6$;801<$%83)83$+3)$%+,8*<$:&,"0&+=$$ f")(&%%$c"2&#()*."5),*.(&1"5+(4*&),C(7&)8*c2F(&2%(!"#$%&'(Z? ]"--*),*K($2,#5%$2F(*[&-A#*.(%$.,5..*%($2(+C*(G*1$2&)K(A#*&.*(;$.$+6( 7>?@AA666=6"#.&'(&),08(?=48/A#.8,A6"#&3+0*A84-BCA$