3. What is Your Corporate Blog Supposed to DO? Corporate blogs are perhaps one of the most under-used and misunderstood SEO strategies there is. Some companies feel that there products should speak for themselves, others feel that there is simply no point.
4. What is Your Corporate Blog Supposed to DO? Aim #1: Boost SEO results A corporate blog's greatest power is in the SEO results it generates. Linking out to other sites in your blogs can encourage them to link back to you, boosting your link popularity and there fore your SEO. .
5. What is Your Corporate Blog Supposed to DO? Aim #2: Generate traffic Some studies have shown that around 87% of traffic to a corporate site is funnelled through the blog. People arrive at the site through the SEO value of the informative, rich content, then they explore the products and services.
6. What is Your Corporate Blog Supposed to DO? Aim #3: Humanise your company When you humanise your company through a corporate blog, you give people a reason to visit you outside of the immediate need of a Google search. they are more likely to remember your website and return, even without SEO.
7. What is Your Corporate Blog Supposed to DO? Aim #4: Build up your company as experts and thought leaders There is no better quality of content on the net than that which is written by someone who has been there, and knows first hand about something - by the experts and the thought leaders.
8. What is Your Corporate Blog Supposed to DO? Aim #5: To provide an alternative customer service avenue You'll often find that people leave customer-service style questions on a corporate blog. Answering these promptly really complements your SEO work - SEO reels them in, and your great customer service keeps them there!
