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Welingkar’s Distance Learning Division

The Integrative Media
CHAPTER-1

Choices, Conflicts & The Creatives

We Learn – A Continuous Learning Forum
Introduction
• We begin this book by discussing the
innovative and integrative approach taken by
investment Tycoon - Michael Lee-Chin.
• It was September 1999, and Michael Lee-Chin
had a serious crisis on his hands—the worst
crisis of his business career.
Introduction
• Lee-Chin had presided over more than ten
years of remarkable growth at his beloved
money management firm, AIC Limited, but
now AIC was under severe attack, its very
survival was in doubt.
• Things did indeed look hopeless but Lee-Chin
was absolutely determined to make them
otherwise.
Integrative Thinking and the Rescue of
AIC
• Lee-Chin had seen hard times
before.
• He was born to working class
parents in Jamaica.

• His parents worked hard through the years in hard
times, for his parents it was unthinkable that their
oldest child would one day earn a spot on the Forbes
global list of billionaires.
Integrative Thinking and the Rescue of
AIC
• In 1970, Lee-Chin moved to Canada, where he
attended McMaster University an Hamilton,
Ontario.
• After graduating, he worked odd jobs,
including road engineer and bar bouncer,
before discovering his passion for investing.
Integrative Thinking and the Rescue of
AIC
• Lee-Chin pursued the investment strategies of
Warren Buffett, whom he admired.
• The AIC mutual fund manager holds one
hundred to two hundred different stocks at
any given time and changes the entire
portfolio every eighteen months or so.
• On the lines of Buffet's investment style,
Chin's AIC Advantage fund would hold ten to
twenty stocks and hang onto them.
Integrative Thinking and the Rescue of
AIC
• Lee—Chin's, "buy, hold, and prosper” philosophy
worked brilliantly, and by 1999, assets under
management had grown 10000 fold, to $6 billion.
• Things were going smoothly for Lee until 1999.
• Post 1999 everything the investment scene
changed.
• Investors wanted to buy Internet service
providers, dot—coms, and switching-gear start—
ups.
Integrative Thinking and the Rescue of
AIC
• The investment strategy had changes to day—
trading, which was suddenly respectable, and
a mutual fund with a buy and hold philosophy
and a portfolio of financial, manufacturing and
grocery store stocks seemed hopelessly old—
fashioned and out of step.
Integrative Thinking and the Rescue of
AIC
• Many investors lost faith in AIC's investing
approach, and for the first time in its history
the Advantage
• Fund was suffering substantial net
redemptions.
• More money was flowing out of the fund than
new money was flowing in.
Integrative Thinking and the Rescue of
AIC
• The low point for AIC and Lee-Chin arrived
when Lee-Chin was shocked to read an article
in the business newspaper on the morning of
September 2, 1999.
• One of the most influential business
columnists in Canada was Criticizing and
speaking ill of AIC's basic business model and
requesting investors to move out.
Integrative Thinking and the Rescue of
AIC
• The article predicted that to raise enough cash
to meet requirements, AIC would have to sell
many of the Advantage fund holding.
• The writer speculated that the forced asset
sales would further bring down the price of
the stocks held in the fund, which in turn
would drive down its returns still further,
prompting even more redemption.
Integrative Thinking and the Rescue of
AIC
• The new redemptions would require more stock
sales, reinforcing a downward spiral that would
continue until there was, for all intents and
purposes, no more AIC.
• But despite his distress, he sensed that an
opportunity lurked within the crisis that engulfed
AIC.
• The Chinese look at crisis, not just as danger but
as ―opportunity also.
• Lee-Chin had to choose, and quickly.
Integrative Thinking and the Rescue of
AIC
• He selected a completely unique option.
• Lee-Chin had little choice but to sell some of
the Advantage Fund's holdings to meet
redemptions.
• But then he took a startling tack.
• The marketplace expected AIG to use any
money left over after meeting redemptions to
load up on technology stocks.
Integrative Thinking and the Rescue of
AIC
• Chin put in money from AIC's corporate funds,
and every dollar he could raise from banks,
into Mackenzie, one of the fund's major
holdings and a share he and his staff knew
well.
Integrative Thinking and the Rescue of
AIC
• Due to immense buying in this share the share
price went from $15 to $18 overnight.
• Mackenzie was sold in April 2001 for $30 per
share.
• The unit holders made $400 million, and AIC
made a handsome return.
• His move didn‘t just save AIC.
Integrative Thinking and the Rescue of
AIC
• It helped AIG become Canada's largest
privately held mutual fund company, in the
process making Lee-Chin a billionaire.
• His wealth has provided him with the
wherewithal to buy and turn around the
National Commercial Bank Jamaica, Jamaica's
largest bank, and fund philanthropic projects
in Jamaica, Canada, and beyond.
The Integrative Thinker's Advantage
• The lessons of AIC's cash crisis, and Lee-Chin's
outlook to it, may seem to have limited
application to other business dilemmas.
• Lee did not just display charisma in this case
but he displayed the key qualities of
Integrative thinker.
The Integrative Thinker's Advantage
• The leaders interviewed by the author share
at least one trait, aside from their talent for
innovation and long—term business success.
• They have the predisposition and the capacity
to hold two diametrically opposing ideas in
their heads.
The Integrative Thinker's Advantage
• Integrative Leaders are able to produce a
synthesis that is superior to either opposing
idea.
• Integrative Thinking is the term used by the
author for this process—or more precisely this
discipline of consideration and synthesis—that
is the hallmark of exceptional businesses and
the people who run them.
The Integrative Thinker's Advantage
• Thanks to the tension we can create by opposing
the thumb and fingers, we can do marvellous
things that no other creature can do—write,
thread a needle, carve a diamond, and paint a
picture.
• All those actions would be impossible without
the crucial tension between the thumb and
fingers.
• Evolution provided human beings with a valuable
potential advantage.
The Integrative Thinker's Advantage
• Without exploring the possibilities of
opposition, we wouldn‘t have developed
either its physical properties or the cognition
that accompanies and animates it.
• Similarly, we were born with an opposable
mind we can use to hold two conflicting ideas
in constructive tension.
• We can use that tension to think our way
through to a new and superior idea.
The Integrative Thinker's Advantage
• By using the opposable minds in our daily lives
there is much to be achieved.
• Using our opposable minds to move past
unappetizing alternatives, we can find solutions
that once appeared beyond the reach of our
imaginations.
• The ability to hold two opposing ideas in mind at
the same time and still retain the ability to
function was first discovered by, E Scott Fitzgerald
Sixty years ago.
The Integrative Thinker's Advantage
• In Fitzgerald's view, only people who have the
highest levels of native intelligence have the
capacity to use their opposable minds to
create new models.
• Based on the author's experience he believes
that many people possess first—rate
intelligence not just geniuses.
The Integrative Thinker's Advantage

The ability to use the
opposable mind is an
advantage at any
time, in any era.

But the opposable
mind may be more
than an advantage in
today's world.
The Integrative Thinker's Advantage
• In this information-saturated age, where each
new bit of data complicates a picture that is
already staggeringly complex, integrative thinking
may be a necessity if we are ever to find our way
past the multiple binds in which we find
ourselves.
• A new method to solving problem needs to be
thought of in business.
• This finding is based on interviews with more
than fifty great managerial leaders
The Integrative Thinker's Advantage
• Interactive thinking shows us a way past the
binary limits of either—or.
• It shows us that there's a way to integrate the
advantages of one solution without cancelling
out the advantages of an alternative solution.
• In business, we often look at decisions as a
series of either-or propositions, of trade-offs.
The Integrative Thinker's Advantage
• There's no reason to think that integrative
thinking can be brought to bear only on the
problems of business.
• Integrative thinking can be used to rescue art
of the dance from sterile classicism it has also
produced innovations in politics and policy.
All the Comforts of Home
• This article discusses how Isadore Sharp used
his opposable mind to create a new model, a
hotel with the intimacy of his original motor
inn and the amenities of a large convention
hotel to create most successful chain of luxury
hotels in the world, Four Seasons Hotels and
Resorts Ltd.
All the Comforts of Home
• Sharp's first lodging property, a smallish roadside
motel outside the core of the downtown Toronto,
was anything but the model for a present-day
Four Seasons.
• Neither was one of his next projects, a large
convention hotel in the heart of downtown
Toronto.
• The two properties represented the two
dominant models prevailing at the time in the
worldwide hotel business.
All the Comforts of Home
• Sharp found himself increasingly frustrated by
the business propositions underlying both
prevailing models.
• He loved the intimacy and comfort of his small
motel, but with only one hundred twenty-five
rooms, it didn‘t generate enough revenue to
cover the cost of the workout facilities,
meeting rooms, restaurants, and other
amenities that business travellers valued.
All the Comforts of Home
• The two types of lodging stood in fundamental
and apparently irreconcilable conflict.
• Guests could choose the small motel's intimacy
and comfort or the large hotel's location and
range of amenities, but no hotel could offer the
best of both worlds.
• So just about everyone in the lodging business
chose one type or another and accepted the
drawbacks that carne with their choice.
• Rather than choose one model or the other, each
with its attendant shortcomings,
Solving the Pricing Paradox at P&G
• Here we discuss how A. G. Lafley (Procter & Gamble CEO) changes the company from stumbling to one
which is now flourishing.
• When Lafley became CEO in
June of 2000, P&G was
floundering.
• Its growth had slowed almost
to a standstill, and two
consecutive quarterly profit
warnings had finished the
tenure of his predecessor.
Solving the Pricing Paradox at P&G
• Much of the well-meaning advice people both
inside and outside P&G offered Lafley
proceeded from the assumption that the
company's costs were out of control.
• This school of thought saw store brands and
other low-cost alternatives as P&G's primary
competitive threat, and low prices as P&G's
logical competitive response.
Solving the Pricing Paradox at P&G
• Drastic cost cuts were necessary to make the low
prices sustainable.
• Lafley didn‘t necessarily disagree. An opposing
school of thought, meanwhile, held that P&G
topped innovating.
• The only route to success, to this way of thinking,
was to use innovation to differentiate P&G from
its cut-price competitors, charge premium prices,
and restore profitability.
Solving the Pricing Paradox at P&G
• Lafley concluded that P&G needed to pare
costs and become more price-competitive.
• But he also concluded that P&G needed to
emphasize the innovation that would make
the company's brands clearly superior to the
competition‘s.
Solving the Pricing Paradox at P&G
• Over the next several years, Lafley eliminated
layers of management, cut the size of
functional units at the corporate level,
outsourced where outsiders were more costeffective, promoted inspiring young managers,
stressed the importance of capability building,
and instilled through the organization a
relentless focus on generating cash and
cutting costs.
The Software Synthesis
• Here we are going to understand how Red Hat
grew to great heights with
the help of Integrative
thinking cofounder
Bob Young.
• In the early days, the choices available to
software entrepreneurs like Young
seemed limited to two
dominant business Companies such as Microsoft
and Oracle.
The Software Synthesis
• This characterized the Classic proprietary
software model.
• Proponents of this model invested heavily in
R&D, guarded their intellectual property
jealously, and charged high prices.
• They enjoyed wide profit margins because their
customers, lacking access to the source code
necessary to change or upgrade the software,
were essentially locked into purchasing regular
upgrades.
The Software Synthesis
• The alternate model was the so—called free
software model.
• This was a misleading term, in that the software
was cheap but not free.
• In the free software model the volume was high,
profit margins were thin, and revenue was
uncertain.
• Standardization and predictability were two
factors which were not considered in this model.
The Software Synthesis
• Young had to combine the good qualities of both
options and come out with a better more
innovative solution.
• He decided that Red Hat's software would
continue to be free.
• But like the proprietary software giants, Red Hat
would profit by establishing an ongoing service
relationship with its customers.
• Young reengineered Red Hat's software to make
it available as a free download over the Internet.
Doing or Thinking?
• A working definition of integrative thinking:
– The ability to face constructively the tension of
opposing ideas and, instead of choosing one at
the expense of the other, generate a creative
resolution of the tension in the form of a new idea
that contains elements of the opposing ideas but
is superior to each.
– This thinking discipline was the most common
feature found among the numerous leaders that
were interviewed by the author.
Doing or Thinking?
• A working definition of integrative thinking:
– It is important to understand that integrative thinking
comes from diverse backgrounds.

– But if nothing else, integrative thinking improves the
odds of success, without foreclosing other actions and
disciplines that other business thinkers rely on to
solve problems.
Doing or Thinking?
• The third book by Jack Welch book takes the
reader on a journey through his career, with
the primary focus on what he did to reach the
top of GE and what he did once he got there.
• All three books stress action over strategy and
describe the mindset that produces effective
action.
Doing or Thinking?
• He was one of the integrative thinker interviewees, and
was seen as an exemplary integrative thinker.

• Welch figured that business leaders would be quicker
to spot market opportunities if they envisioned their
market as much larger than their share of it.
Doing or Thinking?
• In this respect, Welch is
– an exemplary integrative thinker,
– secure enough to encounter changing
circumstances without an inflexible ideology, and
– adaptable enough to change his approach when
presented with new data.
Meet the Cast
The author has
shared the
integrative thinking
styles of the business
icons:
as well as less
celebrated but
equally
successful CEOs,
including

• Jack Welch,
• A. G. Lafley,
• Bob Young, and
• Meg Whitman of eBay,

• Isadore Sharp of Four Seasons,
• Chuck Knight of Emerson
Electric,
• John Bachmann of Edward
Jones, and
• Tim Brown of IDEO.
Cultivating the Opposable Mind
• Is the capacity for integrative thinking a gift reserved
for a small minority or can it be consciously and
intentionally developed?
– According to Fitzgerald integrative thinking is a naturally
occurring capability limited to those born with a first—rate
intelligence.
– In contrast, Chamberlin, means that integrative thinking is
a skill and discipline that even those of us who aren‘t
geniuses can develop.
– In Chamberlin's view, the opposable mind is there waiting
to be used—and with use, it develops its capacity for
creating solutions that would otherwise not be evident:
Cultivating the Opposable Mind
• The use of the method leads to certain
peculiar habits individual deserves a passing
notice, since as a factor of education its
disciplinary value is of importance.
• Instead of a simple succession of thoughts in
linear order, the procedure is complex.
• Phenomena appear to become capable of
being viewed analytically and synthetically at
once.
Cultivating the Opposable Mind
• The world has not organized itself to produce
integrative thinkers as it does brain surgeons
or computer engineers.
• Integrative thinking is largely a tacit skill in the
heads of people who have cultivated,
knowingly or otherwise, their opposable
minds.
Cultivating the Opposable Mind
• Many of those people don‘t appear to know
how they are thinking or that it is different
from the common run of thought. They just
do it.
• But an outsider can observe, describe, and
analyze their thinking processes.
• And from this conscious, systematic study, a
method of teaching that process is starting to
emerge.

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Choices, Conflict & The Creatives

  • 1. Welingkar’s Distance Learning Division The Integrative Media CHAPTER-1 Choices, Conflicts & The Creatives We Learn – A Continuous Learning Forum
  • 2. Introduction • We begin this book by discussing the innovative and integrative approach taken by investment Tycoon - Michael Lee-Chin. • It was September 1999, and Michael Lee-Chin had a serious crisis on his hands—the worst crisis of his business career.
  • 3. Introduction • Lee-Chin had presided over more than ten years of remarkable growth at his beloved money management firm, AIC Limited, but now AIC was under severe attack, its very survival was in doubt. • Things did indeed look hopeless but Lee-Chin was absolutely determined to make them otherwise.
  • 4. Integrative Thinking and the Rescue of AIC • Lee-Chin had seen hard times before. • He was born to working class parents in Jamaica. • His parents worked hard through the years in hard times, for his parents it was unthinkable that their oldest child would one day earn a spot on the Forbes global list of billionaires.
  • 5. Integrative Thinking and the Rescue of AIC • In 1970, Lee-Chin moved to Canada, where he attended McMaster University an Hamilton, Ontario. • After graduating, he worked odd jobs, including road engineer and bar bouncer, before discovering his passion for investing.
  • 6. Integrative Thinking and the Rescue of AIC • Lee-Chin pursued the investment strategies of Warren Buffett, whom he admired. • The AIC mutual fund manager holds one hundred to two hundred different stocks at any given time and changes the entire portfolio every eighteen months or so. • On the lines of Buffet's investment style, Chin's AIC Advantage fund would hold ten to twenty stocks and hang onto them.
  • 7. Integrative Thinking and the Rescue of AIC • Lee—Chin's, "buy, hold, and prosper” philosophy worked brilliantly, and by 1999, assets under management had grown 10000 fold, to $6 billion. • Things were going smoothly for Lee until 1999. • Post 1999 everything the investment scene changed. • Investors wanted to buy Internet service providers, dot—coms, and switching-gear start— ups.
  • 8. Integrative Thinking and the Rescue of AIC • The investment strategy had changes to day— trading, which was suddenly respectable, and a mutual fund with a buy and hold philosophy and a portfolio of financial, manufacturing and grocery store stocks seemed hopelessly old— fashioned and out of step.
  • 9. Integrative Thinking and the Rescue of AIC • Many investors lost faith in AIC's investing approach, and for the first time in its history the Advantage • Fund was suffering substantial net redemptions. • More money was flowing out of the fund than new money was flowing in.
  • 10. Integrative Thinking and the Rescue of AIC • The low point for AIC and Lee-Chin arrived when Lee-Chin was shocked to read an article in the business newspaper on the morning of September 2, 1999. • One of the most influential business columnists in Canada was Criticizing and speaking ill of AIC's basic business model and requesting investors to move out.
  • 11. Integrative Thinking and the Rescue of AIC • The article predicted that to raise enough cash to meet requirements, AIC would have to sell many of the Advantage fund holding. • The writer speculated that the forced asset sales would further bring down the price of the stocks held in the fund, which in turn would drive down its returns still further, prompting even more redemption.
  • 12. Integrative Thinking and the Rescue of AIC • The new redemptions would require more stock sales, reinforcing a downward spiral that would continue until there was, for all intents and purposes, no more AIC. • But despite his distress, he sensed that an opportunity lurked within the crisis that engulfed AIC. • The Chinese look at crisis, not just as danger but as ―opportunity also. • Lee-Chin had to choose, and quickly.
  • 13. Integrative Thinking and the Rescue of AIC • He selected a completely unique option. • Lee-Chin had little choice but to sell some of the Advantage Fund's holdings to meet redemptions. • But then he took a startling tack. • The marketplace expected AIG to use any money left over after meeting redemptions to load up on technology stocks.
  • 14. Integrative Thinking and the Rescue of AIC • Chin put in money from AIC's corporate funds, and every dollar he could raise from banks, into Mackenzie, one of the fund's major holdings and a share he and his staff knew well.
  • 15. Integrative Thinking and the Rescue of AIC • Due to immense buying in this share the share price went from $15 to $18 overnight. • Mackenzie was sold in April 2001 for $30 per share. • The unit holders made $400 million, and AIC made a handsome return. • His move didn‘t just save AIC.
  • 16. Integrative Thinking and the Rescue of AIC • It helped AIG become Canada's largest privately held mutual fund company, in the process making Lee-Chin a billionaire. • His wealth has provided him with the wherewithal to buy and turn around the National Commercial Bank Jamaica, Jamaica's largest bank, and fund philanthropic projects in Jamaica, Canada, and beyond.
  • 17. The Integrative Thinker's Advantage • The lessons of AIC's cash crisis, and Lee-Chin's outlook to it, may seem to have limited application to other business dilemmas. • Lee did not just display charisma in this case but he displayed the key qualities of Integrative thinker.
  • 18. The Integrative Thinker's Advantage • The leaders interviewed by the author share at least one trait, aside from their talent for innovation and long—term business success. • They have the predisposition and the capacity to hold two diametrically opposing ideas in their heads.
  • 19. The Integrative Thinker's Advantage • Integrative Leaders are able to produce a synthesis that is superior to either opposing idea. • Integrative Thinking is the term used by the author for this process—or more precisely this discipline of consideration and synthesis—that is the hallmark of exceptional businesses and the people who run them.
  • 20. The Integrative Thinker's Advantage • Thanks to the tension we can create by opposing the thumb and fingers, we can do marvellous things that no other creature can do—write, thread a needle, carve a diamond, and paint a picture. • All those actions would be impossible without the crucial tension between the thumb and fingers. • Evolution provided human beings with a valuable potential advantage.
  • 21. The Integrative Thinker's Advantage • Without exploring the possibilities of opposition, we wouldn‘t have developed either its physical properties or the cognition that accompanies and animates it. • Similarly, we were born with an opposable mind we can use to hold two conflicting ideas in constructive tension. • We can use that tension to think our way through to a new and superior idea.
  • 22. The Integrative Thinker's Advantage • By using the opposable minds in our daily lives there is much to be achieved. • Using our opposable minds to move past unappetizing alternatives, we can find solutions that once appeared beyond the reach of our imaginations. • The ability to hold two opposing ideas in mind at the same time and still retain the ability to function was first discovered by, E Scott Fitzgerald Sixty years ago.
  • 23. The Integrative Thinker's Advantage • In Fitzgerald's view, only people who have the highest levels of native intelligence have the capacity to use their opposable minds to create new models. • Based on the author's experience he believes that many people possess first—rate intelligence not just geniuses.
  • 24. The Integrative Thinker's Advantage The ability to use the opposable mind is an advantage at any time, in any era. But the opposable mind may be more than an advantage in today's world.
  • 25. The Integrative Thinker's Advantage • In this information-saturated age, where each new bit of data complicates a picture that is already staggeringly complex, integrative thinking may be a necessity if we are ever to find our way past the multiple binds in which we find ourselves. • A new method to solving problem needs to be thought of in business. • This finding is based on interviews with more than fifty great managerial leaders
  • 26. The Integrative Thinker's Advantage • Interactive thinking shows us a way past the binary limits of either—or. • It shows us that there's a way to integrate the advantages of one solution without cancelling out the advantages of an alternative solution. • In business, we often look at decisions as a series of either-or propositions, of trade-offs.
  • 27. The Integrative Thinker's Advantage • There's no reason to think that integrative thinking can be brought to bear only on the problems of business. • Integrative thinking can be used to rescue art of the dance from sterile classicism it has also produced innovations in politics and policy.
  • 28. All the Comforts of Home • This article discusses how Isadore Sharp used his opposable mind to create a new model, a hotel with the intimacy of his original motor inn and the amenities of a large convention hotel to create most successful chain of luxury hotels in the world, Four Seasons Hotels and Resorts Ltd.
  • 29. All the Comforts of Home • Sharp's first lodging property, a smallish roadside motel outside the core of the downtown Toronto, was anything but the model for a present-day Four Seasons. • Neither was one of his next projects, a large convention hotel in the heart of downtown Toronto. • The two properties represented the two dominant models prevailing at the time in the worldwide hotel business.
  • 30. All the Comforts of Home • Sharp found himself increasingly frustrated by the business propositions underlying both prevailing models. • He loved the intimacy and comfort of his small motel, but with only one hundred twenty-five rooms, it didn‘t generate enough revenue to cover the cost of the workout facilities, meeting rooms, restaurants, and other amenities that business travellers valued.
  • 31. All the Comforts of Home • The two types of lodging stood in fundamental and apparently irreconcilable conflict. • Guests could choose the small motel's intimacy and comfort or the large hotel's location and range of amenities, but no hotel could offer the best of both worlds. • So just about everyone in the lodging business chose one type or another and accepted the drawbacks that carne with their choice. • Rather than choose one model or the other, each with its attendant shortcomings,
  • 32. Solving the Pricing Paradox at P&G • Here we discuss how A. G. Lafley (Procter & Gamble CEO) changes the company from stumbling to one which is now flourishing. • When Lafley became CEO in June of 2000, P&G was floundering. • Its growth had slowed almost to a standstill, and two consecutive quarterly profit warnings had finished the tenure of his predecessor.
  • 33. Solving the Pricing Paradox at P&G • Much of the well-meaning advice people both inside and outside P&G offered Lafley proceeded from the assumption that the company's costs were out of control. • This school of thought saw store brands and other low-cost alternatives as P&G's primary competitive threat, and low prices as P&G's logical competitive response.
  • 34. Solving the Pricing Paradox at P&G • Drastic cost cuts were necessary to make the low prices sustainable. • Lafley didn‘t necessarily disagree. An opposing school of thought, meanwhile, held that P&G topped innovating. • The only route to success, to this way of thinking, was to use innovation to differentiate P&G from its cut-price competitors, charge premium prices, and restore profitability.
  • 35. Solving the Pricing Paradox at P&G • Lafley concluded that P&G needed to pare costs and become more price-competitive. • But he also concluded that P&G needed to emphasize the innovation that would make the company's brands clearly superior to the competition‘s.
  • 36. Solving the Pricing Paradox at P&G • Over the next several years, Lafley eliminated layers of management, cut the size of functional units at the corporate level, outsourced where outsiders were more costeffective, promoted inspiring young managers, stressed the importance of capability building, and instilled through the organization a relentless focus on generating cash and cutting costs.
  • 37. The Software Synthesis • Here we are going to understand how Red Hat grew to great heights with the help of Integrative thinking cofounder Bob Young. • In the early days, the choices available to software entrepreneurs like Young seemed limited to two dominant business Companies such as Microsoft and Oracle.
  • 38. The Software Synthesis • This characterized the Classic proprietary software model. • Proponents of this model invested heavily in R&D, guarded their intellectual property jealously, and charged high prices. • They enjoyed wide profit margins because their customers, lacking access to the source code necessary to change or upgrade the software, were essentially locked into purchasing regular upgrades.
  • 39. The Software Synthesis • The alternate model was the so—called free software model. • This was a misleading term, in that the software was cheap but not free. • In the free software model the volume was high, profit margins were thin, and revenue was uncertain. • Standardization and predictability were two factors which were not considered in this model.
  • 40. The Software Synthesis • Young had to combine the good qualities of both options and come out with a better more innovative solution. • He decided that Red Hat's software would continue to be free. • But like the proprietary software giants, Red Hat would profit by establishing an ongoing service relationship with its customers. • Young reengineered Red Hat's software to make it available as a free download over the Internet.
  • 41. Doing or Thinking? • A working definition of integrative thinking: – The ability to face constructively the tension of opposing ideas and, instead of choosing one at the expense of the other, generate a creative resolution of the tension in the form of a new idea that contains elements of the opposing ideas but is superior to each. – This thinking discipline was the most common feature found among the numerous leaders that were interviewed by the author.
  • 42. Doing or Thinking? • A working definition of integrative thinking: – It is important to understand that integrative thinking comes from diverse backgrounds. – But if nothing else, integrative thinking improves the odds of success, without foreclosing other actions and disciplines that other business thinkers rely on to solve problems.
  • 43. Doing or Thinking? • The third book by Jack Welch book takes the reader on a journey through his career, with the primary focus on what he did to reach the top of GE and what he did once he got there. • All three books stress action over strategy and describe the mindset that produces effective action.
  • 44. Doing or Thinking? • He was one of the integrative thinker interviewees, and was seen as an exemplary integrative thinker. • Welch figured that business leaders would be quicker to spot market opportunities if they envisioned their market as much larger than their share of it.
  • 45. Doing or Thinking? • In this respect, Welch is – an exemplary integrative thinker, – secure enough to encounter changing circumstances without an inflexible ideology, and – adaptable enough to change his approach when presented with new data.
  • 46. Meet the Cast The author has shared the integrative thinking styles of the business icons: as well as less celebrated but equally successful CEOs, including • Jack Welch, • A. G. Lafley, • Bob Young, and • Meg Whitman of eBay, • Isadore Sharp of Four Seasons, • Chuck Knight of Emerson Electric, • John Bachmann of Edward Jones, and • Tim Brown of IDEO.
  • 47. Cultivating the Opposable Mind • Is the capacity for integrative thinking a gift reserved for a small minority or can it be consciously and intentionally developed? – According to Fitzgerald integrative thinking is a naturally occurring capability limited to those born with a first—rate intelligence. – In contrast, Chamberlin, means that integrative thinking is a skill and discipline that even those of us who aren‘t geniuses can develop. – In Chamberlin's view, the opposable mind is there waiting to be used—and with use, it develops its capacity for creating solutions that would otherwise not be evident:
  • 48. Cultivating the Opposable Mind • The use of the method leads to certain peculiar habits individual deserves a passing notice, since as a factor of education its disciplinary value is of importance. • Instead of a simple succession of thoughts in linear order, the procedure is complex. • Phenomena appear to become capable of being viewed analytically and synthetically at once.
  • 49. Cultivating the Opposable Mind • The world has not organized itself to produce integrative thinkers as it does brain surgeons or computer engineers. • Integrative thinking is largely a tacit skill in the heads of people who have cultivated, knowingly or otherwise, their opposable minds.
  • 50. Cultivating the Opposable Mind • Many of those people don‘t appear to know how they are thinking or that it is different from the common run of thought. They just do it. • But an outsider can observe, describe, and analyze their thinking processes. • And from this conscious, systematic study, a method of teaching that process is starting to emerge.