Doing business through the e-commerce channel is quite demanding. The one who does business through the e-commerce route needs to have an intensive knowledge of various web languages coupled with knowledge of web servers communications and networking. E-commerce has tremendous utilities: it can be used for buying and selling of products and producing financial documents. The broad goals of e-commerce include reduced costs, lower cycle time, faster customer response and improved service quality-commerce has promising prospects in India. That’s because people buying online is expected to double year on year. Financial services, entertainment, travel and groceries are the areas where e-commerce will see the maximum leverage. However, it is pertinent to note that e-commerce also has certain drawbacks. Customers cannot touch the products that they plan to buy. Businessmen in India do not know how to run e-commerce business leading to immense client dissatisfaction. E-commerce is an ineffective medium when it comes to reaching out to women and elderly citizens. To set up e-commerce entrepreneurs need three primary things: website, a shopping cart and an on-line payment system. Some of the examples of e-commerce include product catalogs on the internet, inventory databases, interactive marketing, supply chain management among others. Some of the common methods of conducting e-commerce business include electronic mail, voice mail, discussion forums, data conferencing and electronic meeting system. Major segments of e-commerce include Inter-organizational (B2B), intra-organizational (Within retail) and Retail.

1. Overview of Electronic Commerce

2. INTRODUCTION - 1
E-Commerce includes
Buying & Selling of goods
and services on the
Internet
B2B & B2C transactions
Substantial cost savings

3. Introduction - 2
Demands of E-commerce
Keeping pace with the
changing technology
Knowledge of web
languages
Knowledge of search
engines, web servers,
communications and
networking

4. Main Activities of E- Commerce - 1
Buying & selling of
Products
Shipping of products
Producing financial
statements

5. Main Activities of E-Commerce - 2
Role of Humans
Personalised
customer service
Sales
Corporate
development
New product
Research

6. Definition of Electronic Commerce
E – commerce is:
A strategy
A technology
A system
A separate business
A sales approach
A mystery

7. Broad Goals of Electronic
Commerce
Reduced costs
Lower product cycle time
Faster customer response
Improved service quality

8. Electronic Commerce Technical
Components
Client or PC work station
Transaction server
Database server
Database transaction
Router and
Internet communication line

9. Functions of Electronic Commerce
Communication
Process management
Service management
Transaction management

10. Prospects of Electronic Commerce
People buying online is likely to double
year by year.
Areas expected to grow include financial
services, entertainment, travel and
groceries.
In the next few years e –commerce is
likely to transform the world and the world
of marketing in particular.

11. Significance of Electronic
Commerce
Web-TV and digital
television
Telecommunication
Phones, Fax,
copiers PCs &
Printers &
E-mail
Integrated
machines

12. Advantages of Electronic
Commerce
Distance
Time
Low cost
Flexibility
Greater access to market
Error reduction
Wider choice
No wastage of time

13. Disadvantages of Electronic
Commerce - 1
Inability to touch the products
Discourages socialisation
Customer dissatisfaction as most
businessmen do not know how to run e –
business
Hackers
Inability to reach out to women & elderly
persons

14. Disadvantages of Electronic
Commerce -2
Internet access limited
Limited use of credit
cards
Difficulty in conforming to
EDI standards
Virus attacks

15. Pre-requisites of Electronic
Commerce
Website
A shopping cart
program
On-line payment
system

16. Lessons of Electronic Commerce
Evolution
On-line customers
do not go back to
the old ways
24 hrs/day
Shopping from
home
Technology
facilitates change

17. Meaning of Electronic Commerce
Product catalogs on the Internet
Inventory databases
Online point-of-sale and Transaction processing
Web retailing & wholesaling
EDI
Electronic Funds Transfer
Electronic banking
Interactive Marketing
Supply Chain Management

18. Meaning of Electronic Commerce
Electronic Mail
Voice Mail
Discussion Forums
Data conferencing
Video conferencing
Electronic Meeting Systems

19. Scope of Electronic Commerce
Linking Linking
With With
Suppliers Distributors &
Retailers
Enterprise
Management
Global Interface
E – commerce With
Infrastructure Consumers

20. Communications and
Collaborations
Virtual teams
Global
communications collaboration
Internal
External
Business

21. Electronic Commerce Systems
Online Point of Sale (POS) transaction
processing
Web retailing and wholesaling
EDI
EFT
Electronic Banking
Interactive Marketing
SCM

22. Technologies Used
EDI
Bar codes
E- mails
Internet
www
Product data exchange
Electronic forms

23. Electronic Commerce Analysis
Stages
i. The webmaster signs up at a storefront
analysis site.
ii. The analysis service launches an agent who
logs on to the webmaster’s e-commerce site.
iii. The agent tests the complete shopping
experience.
iv. The agent sends result to the webmaster.

24. Electronic Commerce Technical
Architecture
organisations are satisfied with e-
commerce because, it is:
i. Cheap, easy and lucrative.
ii. Everyone (companies, customers,
suppliers) are doing it
iii. Brand building is easy

25. Two Faces of Electronic
Commerce
Sell side
Buy-side – E-
procurement
Facets
Both sell-side and
buy-side solutions
Internet-based trading
exchanges

26. Sell Side
Functions available for Real-time information for
Dealers customers
Spare parts order Part availability
Order tracing Price and
Warranty look-ups Status of their orders
Field service

27. Buyside E- procurement
Applications
People soft Ariba
Commerce-one Walnut creek
Mountain view Oracle
Pleasanton SAP
Newton square

28. Foundation of Commerce
Essentials
Collecting money from consumers
Collecting money from business partners
Improving the productivity of current processes
Developing & supporting new automated
processes
Changing how you deal with existing customers
and
Changing how you deal with new customers

29. Electronic Commerce Applications
-1
Retail stores e.g. book stores, music
stores etc.
Auction sites
Cooperating businesses
Banking services
Online payment through credit cards or e-
cash
Filing tax returns

30. Electronic Commerce Applications
-2
Publishing
Education
Training of employees etc.

31. The Net looks for the following companies
i. To a cable company
ii. To a software company
iii. To a big media conglomerate
iv. To an entrepreneur

32. Electronic Commerce and
Electronic Business
C2C (customer to customer)
C2G (customer to Government)
G2G (Government to Government)
B2G (Business to Government)
B2P (Business to Peer)
P2P (Peer to Peer)
B2A (Business to Administration)
C2A (Customer to Administration)

33. Foundation of Electronic
Commerce
Collecting money from customers
Collecting money from business partners
Improving productivity of current processes
Developing & supporting new automated
processes
Changing how you deal with existing customers
Changing how you deal with new customers

34. Electronic Commerce Development
How many visitors you would like to have
at your site?
What messages you want them to get?
Have you decided to build a community?
Is the site a transaction site?
Are there customer support requirements?

35. Electronic Commerce goals
V/S
Business goals
E- commerce Business
• Create customer • Online customer
support database support function
• Build security facility • Sell products online
• Develop ‘vertical • Create community of
interest’ interested prospects

36. Electronic Commerce
V/S
Traditional Commerce
E – commerce involves
• Information technology
• Telecommunications technology
• Business processes

37. Major segments of Electronic
Commerce
Inter- organisational (B2B)
Intra – organisational (within business)
Retail

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