SlideShare una empresa de Scribd logo
1 de 5
Black Gold Fish
Part 1 : Banking Industries
“There is only one boss, the customer. And he can fire everybody in the company from the chairman on down, simply spending his money somewhere else”
“Without great employees you can never have great customer service”
Frontline
(branch B)
Direct Supervisor
(branch B)
Frontline
(branch A)
Direct Supervisor
(branch A)
Direct Supervisor
Call Service Centre
Customers
Higher Level
Manager
Competitors
Serve Serve
Serve
Interact Interact
Interact Interact
Supervise
Supervise
Supervise
Manage
ManageManage
Tap
TRIZ-ing
System Analysis
TRIZ-ing
Engineering Contradiction:
The issues faced by customer service from different branches might be similar. They
could share their experiences / challenges among each other to improve the overall
service quality. However, distance and time constrain limit the flexibility of
communication.
Improving parameters:
#24: Loss of information
#33: Ease of operation
#35: Adaptability / Versatility
Worsening parameters:
#9: Speed
#15: Duration of action of moving object
#25: Loss of time
BigEyes: Pal-to-Pal Sharing Network
Data sharing between employees
nationally and world widely
Interaction between frontlines and
managing level
Staff appreciation with butterfly
effect
Create friendly atmosphere via
Smile Catching
Shape an intangible
brand to the
customer
Experience
Blogging
Transparent
management

Más contenido relacionado

Destacado

Java EE勉強会 開発合宿 成果発表
Java EE勉強会 開発合宿 成果発表Java EE勉強会 開発合宿 成果発表
Java EE勉強会 開発合宿 成果発表Akihiro Harai
 
Haskell Night: LT モナドで作る正規表現コンビネータライブラリ
Haskell Night: LT モナドで作る正規表現コンビネータライブラリHaskell Night: LT モナドで作る正規表現コンビネータライブラリ
Haskell Night: LT モナドで作る正規表現コンビネータライブラリAkihiro Harai
 
Top 10 Shenzhen Attractions
Top 10 Shenzhen AttractionsTop 10 Shenzhen Attractions
Top 10 Shenzhen AttractionsStartup China
 
Post Modernism and The Gorillaz.
Post Modernism and The Gorillaz.Post Modernism and The Gorillaz.
Post Modernism and The Gorillaz.krishnachauhan7
 
Jenkins Squish Integration
Jenkins Squish IntegrationJenkins Squish Integration
Jenkins Squish IntegrationAnkit Vashistha
 
10 Tips for Giving Business Presentations
10 Tips for Giving Business Presentations10 Tips for Giving Business Presentations
10 Tips for Giving Business PresentationsStartup China
 

Destacado (14)

NATAL EM VALENÇA 2015
NATAL EM VALENÇA 2015NATAL EM VALENÇA 2015
NATAL EM VALENÇA 2015
 
Bgf part3
Bgf part3Bgf part3
Bgf part3
 
VALENÇA CIDADE PRESÉPIO
VALENÇA CIDADE PRESÉPIOVALENÇA CIDADE PRESÉPIO
VALENÇA CIDADE PRESÉPIO
 
Quirky
QuirkyQuirky
Quirky
 
Subrat Kumar Mishra
Subrat Kumar MishraSubrat Kumar Mishra
Subrat Kumar Mishra
 
Java EE勉強会 開発合宿 成果発表
Java EE勉強会 開発合宿 成果発表Java EE勉強会 開発合宿 成果発表
Java EE勉強会 開発合宿 成果発表
 
VALENÇA NATAL 2014
VALENÇA NATAL 2014VALENÇA NATAL 2014
VALENÇA NATAL 2014
 
Bgf part 2
Bgf part 2Bgf part 2
Bgf part 2
 
La musica en el cine
La musica en el cineLa musica en el cine
La musica en el cine
 
Haskell Night: LT モナドで作る正規表現コンビネータライブラリ
Haskell Night: LT モナドで作る正規表現コンビネータライブラリHaskell Night: LT モナドで作る正規表現コンビネータライブラリ
Haskell Night: LT モナドで作る正規表現コンビネータライブラリ
 
Top 10 Shenzhen Attractions
Top 10 Shenzhen AttractionsTop 10 Shenzhen Attractions
Top 10 Shenzhen Attractions
 
Post Modernism and The Gorillaz.
Post Modernism and The Gorillaz.Post Modernism and The Gorillaz.
Post Modernism and The Gorillaz.
 
Jenkins Squish Integration
Jenkins Squish IntegrationJenkins Squish Integration
Jenkins Squish Integration
 
10 Tips for Giving Business Presentations
10 Tips for Giving Business Presentations10 Tips for Giving Business Presentations
10 Tips for Giving Business Presentations
 

Similar a Bgf part1

ATA 09 Convention Personality Mapping
ATA 09 Convention Personality MappingATA 09 Convention Personality Mapping
ATA 09 Convention Personality MappingDaveBarnes
 
Sucesu mg encontro de ci os (nexus das forças) em 18 jun 2013 - v6 sent to...
Sucesu mg  encontro de ci os  (nexus das forças) em 18 jun 2013 -  v6 sent to...Sucesu mg  encontro de ci os  (nexus das forças) em 18 jun 2013 -  v6 sent to...
Sucesu mg encontro de ci os (nexus das forças) em 18 jun 2013 - v6 sent to...sucesu68
 
Sucesu mg encontro de ci os (nexus das forças) em 18 jun 2013 - v6 sent to...
Sucesu mg  encontro de ci os  (nexus das forças) em 18 jun 2013 -  v6 sent to...Sucesu mg  encontro de ci os  (nexus das forças) em 18 jun 2013 -  v6 sent to...
Sucesu mg encontro de ci os (nexus das forças) em 18 jun 2013 - v6 sent to...sucesu68
 
Boston Cloud Dinner/Discussion November 2010
Boston Cloud Dinner/Discussion November 2010Boston Cloud Dinner/Discussion November 2010
Boston Cloud Dinner/Discussion November 2010Ness Technologies
 
Annual Contact Center Expo
Annual Contact Center ExpoAnnual Contact Center Expo
Annual Contact Center ExpoKnowlagent
 
Service Catalog Essentials: 5 Keys to Good Service Design in IT Service Catalogs
Service Catalog Essentials: 5 Keys to Good Service Design in IT Service CatalogsService Catalog Essentials: 5 Keys to Good Service Design in IT Service Catalogs
Service Catalog Essentials: 5 Keys to Good Service Design in IT Service CatalogsEvergreen Systems
 
Building Intelligent Customer Service
Building Intelligent Customer ServiceBuilding Intelligent Customer Service
Building Intelligent Customer ServiceYvonne McGarry
 
Meeting the OTT challenge
Meeting the OTT challengeMeeting the OTT challenge
Meeting the OTT challengeMartin Geddes
 
Kofax Connect: Making the First Mile of Business Smarter
Kofax Connect: Making the First Mile of Business SmarterKofax Connect: Making the First Mile of Business Smarter
Kofax Connect: Making the First Mile of Business SmarterKofax
 
Contact Centres: Global and Regional Trends – Sept 2009
Contact Centres: Global and Regional Trends – Sept 2009Contact Centres: Global and Regional Trends – Sept 2009
Contact Centres: Global and Regional Trends – Sept 2009C3Africa
 
The Ultimate Guide to Frontline Success in 2023
The Ultimate Guide to Frontline Success in 2023The Ultimate Guide to Frontline Success in 2023
The Ultimate Guide to Frontline Success in 2023Jessica Ruane
 
EMA Report: The Future of IT Service Management: Five Key Directions for Change
EMA Report: The Future of IT Service Management: Five Key Directions for ChangeEMA Report: The Future of IT Service Management: Five Key Directions for Change
EMA Report: The Future of IT Service Management: Five Key Directions for ChangeCAROL MALIA
 
201306 Ode to Simplification and IT Strategic Leaders
201306 Ode to Simplification and IT Strategic Leaders201306 Ode to Simplification and IT Strategic Leaders
201306 Ode to Simplification and IT Strategic LeadersFrancisco Calzado
 
Marcos cloud-in-the-castle-v040811
Marcos cloud-in-the-castle-v040811Marcos cloud-in-the-castle-v040811
Marcos cloud-in-the-castle-v040811faau09
 
Free Service Desk Training Series | MetricNet's Service Desk Best Practices
Free Service Desk Training Series | MetricNet's Service Desk Best PracticesFree Service Desk Training Series | MetricNet's Service Desk Best Practices
Free Service Desk Training Series | MetricNet's Service Desk Best PracticesMetricNet
 

Similar a Bgf part1 (20)

ATA 09 Convention Personality Mapping
ATA 09 Convention Personality MappingATA 09 Convention Personality Mapping
ATA 09 Convention Personality Mapping
 
Ch 07
Ch 07Ch 07
Ch 07
 
Managed Services For Telecom Operators
Managed Services For Telecom OperatorsManaged Services For Telecom Operators
Managed Services For Telecom Operators
 
Sucesu mg encontro de ci os (nexus das forças) em 18 jun 2013 - v6 sent to...
Sucesu mg  encontro de ci os  (nexus das forças) em 18 jun 2013 -  v6 sent to...Sucesu mg  encontro de ci os  (nexus das forças) em 18 jun 2013 -  v6 sent to...
Sucesu mg encontro de ci os (nexus das forças) em 18 jun 2013 - v6 sent to...
 
Sucesu mg encontro de ci os (nexus das forças) em 18 jun 2013 - v6 sent to...
Sucesu mg  encontro de ci os  (nexus das forças) em 18 jun 2013 -  v6 sent to...Sucesu mg  encontro de ci os  (nexus das forças) em 18 jun 2013 -  v6 sent to...
Sucesu mg encontro de ci os (nexus das forças) em 18 jun 2013 - v6 sent to...
 
Boston Cloud Dinner/Discussion November 2010
Boston Cloud Dinner/Discussion November 2010Boston Cloud Dinner/Discussion November 2010
Boston Cloud Dinner/Discussion November 2010
 
Annual Contact Center Expo
Annual Contact Center ExpoAnnual Contact Center Expo
Annual Contact Center Expo
 
Business In Real Time
Business In Real TimeBusiness In Real Time
Business In Real Time
 
Service Catalog Essentials: 5 Keys to Good Service Design in IT Service Catalogs
Service Catalog Essentials: 5 Keys to Good Service Design in IT Service CatalogsService Catalog Essentials: 5 Keys to Good Service Design in IT Service Catalogs
Service Catalog Essentials: 5 Keys to Good Service Design in IT Service Catalogs
 
Building Intelligent Customer Service
Building Intelligent Customer ServiceBuilding Intelligent Customer Service
Building Intelligent Customer Service
 
Meeting the OTT challenge
Meeting the OTT challengeMeeting the OTT challenge
Meeting the OTT challenge
 
Kofax Connect: Making the First Mile of Business Smarter
Kofax Connect: Making the First Mile of Business SmarterKofax Connect: Making the First Mile of Business Smarter
Kofax Connect: Making the First Mile of Business Smarter
 
Contact Centres: Global and Regional Trends – Sept 2009
Contact Centres: Global and Regional Trends – Sept 2009Contact Centres: Global and Regional Trends – Sept 2009
Contact Centres: Global and Regional Trends – Sept 2009
 
Managing People Change in Digital Era
Managing People Change in Digital EraManaging People Change in Digital Era
Managing People Change in Digital Era
 
MSI Whitepaper - Orange Business Services
MSI Whitepaper - Orange Business ServicesMSI Whitepaper - Orange Business Services
MSI Whitepaper - Orange Business Services
 
The Ultimate Guide to Frontline Success in 2023
The Ultimate Guide to Frontline Success in 2023The Ultimate Guide to Frontline Success in 2023
The Ultimate Guide to Frontline Success in 2023
 
EMA Report: The Future of IT Service Management: Five Key Directions for Change
EMA Report: The Future of IT Service Management: Five Key Directions for ChangeEMA Report: The Future of IT Service Management: Five Key Directions for Change
EMA Report: The Future of IT Service Management: Five Key Directions for Change
 
201306 Ode to Simplification and IT Strategic Leaders
201306 Ode to Simplification and IT Strategic Leaders201306 Ode to Simplification and IT Strategic Leaders
201306 Ode to Simplification and IT Strategic Leaders
 
Marcos cloud-in-the-castle-v040811
Marcos cloud-in-the-castle-v040811Marcos cloud-in-the-castle-v040811
Marcos cloud-in-the-castle-v040811
 
Free Service Desk Training Series | MetricNet's Service Desk Best Practices
Free Service Desk Training Series | MetricNet's Service Desk Best PracticesFree Service Desk Training Series | MetricNet's Service Desk Best Practices
Free Service Desk Training Series | MetricNet's Service Desk Best Practices
 

Último

Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdftbatkhuu1
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 

Último (20)

Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdf
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 

Bgf part1

  • 2. Part 1 : Banking Industries “There is only one boss, the customer. And he can fire everybody in the company from the chairman on down, simply spending his money somewhere else” “Without great employees you can never have great customer service”
  • 3. Frontline (branch B) Direct Supervisor (branch B) Frontline (branch A) Direct Supervisor (branch A) Direct Supervisor Call Service Centre Customers Higher Level Manager Competitors Serve Serve Serve Interact Interact Interact Interact Supervise Supervise Supervise Manage ManageManage Tap TRIZ-ing System Analysis
  • 4. TRIZ-ing Engineering Contradiction: The issues faced by customer service from different branches might be similar. They could share their experiences / challenges among each other to improve the overall service quality. However, distance and time constrain limit the flexibility of communication. Improving parameters: #24: Loss of information #33: Ease of operation #35: Adaptability / Versatility Worsening parameters: #9: Speed #15: Duration of action of moving object #25: Loss of time
  • 5. BigEyes: Pal-to-Pal Sharing Network Data sharing between employees nationally and world widely Interaction between frontlines and managing level Staff appreciation with butterfly effect Create friendly atmosphere via Smile Catching Shape an intangible brand to the customer Experience Blogging Transparent management