8 tips for recruiters on LinkedIn!

1. Talent Solutions
Your profile is your first opportunity to build your personal brand as a
recruiting leader:
• Your picture is a must; it makes your profile more human, and you
more accessible.
• Get creative with your headline: tell people what you stand for. Your
headline will show up in search results, so make people want to click
on it.
• Feature recommendations: ask for recommendations from your team,
hiring managers, and people you’ve hired.
• Bring it to life: add rich media content, upload your presentations on
Slideshare and add a link to your company’s website, LinkedIn
Company/Career page, company blog.
• Give your pitch: Your summary should show what it’s like to work at
your company. Think BRAND, not CV.
LinkedIn is a powerful platform for recruiters to build connections with
top talent around the world. Follow these eight key tips to optimise your
presence on LinkedIn and make the most of the world’s largest
professional network.
Stand out with LinkedIn’s Tips and Tricks for Recruiters
• Join many: Join recruiting groups or others that are relevant to your key talent pools.
They’ll help you keep your finger on the pulse of the market.
• Participate in a few: Get involved in a few select groups to brand yourself as an expert.
Post thoughtful questions, articles the group might like, and unbiased responses to
conversations.
Share your jobs
Expand your reach by sharing your jobs across LinkedIn, Facebook, Twitter, or
individuals. Watch your jobs go viral by forwarding to multiple audiences.
It all starts with your profile
Utilise LinkedIn Groups
Websites
Stacy Takeuchi
Director of Talent Acquisition – Connecting Talent
with Opportunity at Universal Technical Institute
277
connections
SUMMARY
At UTI, we change the world one life at a time by helping students achieve the career
of their dreams—it’s the underlying inspirational reason for our existence and the
reason we come to work everyday. Working at UTI is challenging, constantly
changing and a place where you can make a real difference in others’ lives and in
your own career as well.
BACKGROUND
Connect
www.linkedin.com/stacytakeuchi/ Contact Info
We’re Hiring Great People! »
UTI Careers YouTube Channel »
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• Run one: Create a group about your company, industry, or functional area to drive employment brand, build pipeline, and even
source. If you’re running out of ideas to animate the group, browse LinkedIn Today. And don’t forget to promote and drive traffic
to your group — link to it from your LinkedIn Career page, your Facebook page and Twitter handle, and encourage others to do
the same.

2. Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in
the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
business.linkedin.com/talent-solutions
Make your status updates come to life
Your status updates are a fantastic opportunity to share information virally:
• Advertise open jobs and ask your network to pass on leads.
• Share tips on job seeking to position yourself as an expert.
• Post updates about your company and highlight what it’s like to work there.
Create a poll
Creating a poll is a great way to gain insights on your industry and your talent market. And it’s as easy as filling out a web form.
Share it in your status update, in Groups, and on Twitter. This will help your poll go viral and boost your response rate.
Turn your employees into ambassadors of your
company
Your employees are a key entry point to your company on LinkedIn. Driving social networking
adoption within your organisation can boost traffic to your LinkedIn Company page, Career
pages, and your jobs. Think of your employee base as an extension of your recruiting team.
Circulate tips on how they can build great profiles that describe an exciting work environment,
and share status updates and career opportunities with their connections.
Showcase your employer brand
Make the most of your LinkedIn Company and Career pages to influence passive
candidates:
• Position your company as an employer of choice to attract passive and active
candidates.
• Encourage company followers to keep current with exciting company news.
• Highlight insightful statistics about your employees and feature their profiles.
• Keep your content fresh and dynamic to encourage return visits.
• Add videos, banners, employee spotlights to your LinkedIn Careers Page to set it apart
from competitors and create dynamic content targeted to specific job functions.
Add skills, endorse and get endorsed
Skill endorsements are a great way to recognise your 1st-degree connections' skills and expertise. Endorsements also let your
connections validate the strengths found on your own profile.
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ourselves and let our personalities come
out—and that’s what San Francisco is all
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where anyone’s idea can become the
next new release. Every day offers a new
challenge and a new way of looking at
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