The document discusses how consumer-generated media through various web 2.0 technologies can improve event attendance and retention. It outlines specific technologies like blogs, podcasts, social media sites, photo/video sharing sites, and more that event organizers can leverage to build community engagement throughout the year. By harnessing the power of word-of-mouth and peer/expert opinions, organizers can better promote their events and measure the impact of their social media strategies.
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1. How Consumer-Generated Media Can Improve Attendance and Retention Building Community for Your Show(s) Throughout the Year Using Web 2.0 Technologies Rich Westerfield, The Westerfield Group www.westerfieldgroup.com
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3. The Importance of Peers & Experts WHY? Social Media WHAT? Content. Control. Creativity. Celebrity. WHO? One In Six of Everybody. HOW? Social Networks + Web 2.0 Apps
11. Live Podcasts Interview from the show floor or take call-ins TalkShoe is first of new wave of apps that allow “live” podcasts, including call-ins via Skype. Shows are broadcast live then archived as standard podcasts. talkshoe.com
12. Vidcasts Applications like Ustream.tv allow you to stream live video, live chats and provide a unique “almost there” experience and an instant online community - ideally creating new attendees for future events. worldbaristachampionship.com
19. Flickr Groups Why not ask your attendees to submit their photos to your Flickr group?
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21. Psst… hey Rich, time to play some videos! Mom and daughter at the Garden Show Limo guys do well at wedding show http: //youtube .com/watch? v=T7BZgjTEXeM http: //youtube .com/watch? v=PMP3aamOWDE
32. Search truveo.com summize.com Search Videos Search Conversations What are people posting about your event? Also, Technorati, IceRocket and Google for searching blogs
33. Aggregators friendfeed.com lijit.com Keep track of your friends and network Keep track of all your online profiles