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Wetu East Africa Launch Presentation
- 1. Empowering the Travel Industry in the Digital Age
- 2. THE IMPORTANCE OF CONTENT Modern shoppers want Rich, Interactive, Engaging Content If you do not supply Content they will go elsewhere to find it @WetuAfrica
- 3. THE INDUSTRY IS HERE TO STAY The Industry is here to stay but it does need to adapt and compete better. The biggest challenge to improve the travellers online buying experience @WetuAfrica
- 4. OUTDATED CONTENT DISTRIBUTION MODEL SUPPLIERS DISTRIBUTION Via the Internet • Email VERY TIME CONSUMING • Library • Dropbox Trade Shows / Sales Reps • Disk / Flash Drive TOUR OPERATOR @WetuAfrica
- 5. OUTDATED CONTENT DISTRIBUTION MODEL 1000s of Suppliers SUPPLIERS TOUR OPERATORS 100s of Tour Operators
- 6. DISSAPPEARING CONTENT SUPPLIER OPERATOR AGENT CLIENT ABC TEXT ABC TEXT ABC TEXT IMAGES IMAGES IMAGES VIDEOS MAPS VIRTUAL TOURS ACTIVITIES MAPS IN-DEPTH INFO ROOM INFO ACTIVITIES The longer they spend researching the more chance they will find something else or change his mind
- 7. CONTENT MANAGEMENT & DISTRIBUTION Content is never going to travel along the industry channels using this model It simply has to change!!
- 8. THE CHALLENGE How do simplify this content model? How do you get Content to travel along the industry channels and into the Sale ?
- 9. WETU’S SOLUTION To do this we have:- 1. Created an Open Database 2. Developed Technology to:- • Make content easily accessible and simple to use & distribute • Create engaging digital sales & marketing material for the industry channels
- 10. OUTDATED CONTENT DISTRIBUTION MODEL 1000s of Suppliers SUPPLIERS TOUR OPERATORS 100s of Tour Operators
- 11. SIMPLIFIED CONTENT DISTRIBUTION SUPPLIERS DMO IDS GDS OTA TOUR AGENTS OPERATORS ONE STOP CONTENT SHOP
- 12. CONTENT DISTRIBUTION WETU has developed numerous ways for suppliers to distribute their content to the industry.
- 13. CONTENT DISTRIBUTION TOOLS Content API • Website (via CMS or Direct) Content Widget • Website • Blog • Social Media
- 14. CONTENT DISTRIBUTION TOOLS Content API • Website (via CMS or Direct) Content Widget • Website • Blog • Social Media iBrochures (re-brandable) • Physical Distribution of Content • Sales Tool for Tour Operators & Agents
- 15. NECESSARY TOOLS FOR SUPPLIERS Wetu also allows you to create numerous modern sales and marketing tools.
- 16. FACEBOOK APP Facebook Apps
- 18. MOBILE WEBSITES www.kensingtonplace.co.za
- 19. EMPOWERING THE TRADE Providing Engaging Rich Interactive Buying Experience IMPORTANT ISSUES • Quick & Easy Access • Simple to Use • Can be passed on (Re-brandable) • Empowers the person selling
- 20. MARKETING & SALES TOOLS Providing Engaging rich interactive buying experience Google Maps Enhanced Google Maps ENHANCED GOOGLE MAP
- 21. MARKETING & SALES TOOLS PAPER ITINERARY VIRTUAL ITINERARY
- 22. MARKETING & SALES TOOLS Brochures iBrochures
- 23. MARKETING & SALES TOOLS Catalogues Virtual Catalogues
- 24. TRAVEL ITINERARY OF THE FUTURE
- 25. ITINERARY APP: TRAVEL DOCUMENTS ON MOBILE Download the Itinerary App from iTunes / Google Play and enter the personal code ON6H1V
- 26. TRAVEL ITINERARY OF THE FUTURE Download the Itinerary App from iTunes / Google Play and enter the personal code ON6H1V
- 27. WETU ITINERARY BUILDER ITINERARY BUILDER VIRTUAL ITINERARY PAPER ITINERARY ITINERARY APP PRICING TEMPLATE ONE INPUT – MULTIPLE OUTPUTS
- 28. WETU NOW Tour Operators • 70+ Tour Operators (clients) • 100s of Tour Operators & Agents freely accessing Content Suppliers • 450+ Luxury Suppliers (Upgraded Listing) • 2000 free managed listing (8000+ properties in Wetu) • Managing Content for Nightsbridge (3000+ properties) Distribution • 700 + unique visitors each day (growing each week) • Majority outside of Africa
- 29. PRODUCTS – HOW TO USE WETU
- 30. TOUR OPERATORS: HOW TO USE WETU
Notas del editor
- Welcome & ThanksWho am I speaking to?Traditional Industry…..This whole conference has been about direct marketing but most of our tourist (that do not come via foot) come via the industry and we must not ignore the backbone of our industry.Much of the industry is caught between the old way and the new way of doing things and their are numerous problems and the challengers that need to be addressed so that the industry does not get left too far behind and are able to compete effectively online.….Firtsly
- TOs need to find solutions to this problemProducts to need to help them - These are the problems we have been trying to solve
- Wetu is creating technical solutions that allows content to flow along the industry channels - giving the industry easy access to the product information and making it quick and simple to distribute it
- Turned this into
- Put all the product content into the cloudMade it very easily accessible – anywhere, anytime, anyoneTools to help the TOCOLLATERAL CONSISTANCY & UPDATED CONTENT
- Not only provides a content solution but created tools that simplify to task of distributing content It is unlikel
- No reason to collect content