This presentation covers research conducted in June 2013 on the topic of Branding and Social media in Bulgaria. The population size of this research was of 385 people, giving the research a confidence ratio of 95%. The main purpose of this study is to understand how early adopters utilize social media in Bulgaria and what makes them appreciate brands. If you found it useful, please drop us a tweet @whale_agency we'd be delighted if you do!
Also you can check the full blog post on http://whale-amsterdam.com/
Among the questions asked you can find:
1. DO YOU USE SOCIAL NETWORKS?
2. WHICH ONE IS YOUR FAVORITE SOCIAL NETWORK?
3. AS WHAT TYPE OF USER WOULD YOU DEFINE YOURSELF?
4. DO YOU OWN A SMARTPHONE?
5. DO YOU HAVE MOBILE INTERNET?
6. WHAT OS* DOES YOUR PHONE HAVE? (Operational System)
7. HOW MUCH TIME DO YOU SPEND PER DAY ON SOCIAL MEDIA VIA YOUR MOBILE PHONE?
8. DO YOU USE THE CHECK-IN FUNCTION OF EITHER FOURSQUARE OR FACEBOOK?
9. HOW OFTEN DO YOU USE THE CHECK-IN FUNCTION?
10. DO YOU USE SOCIAL NETWORKS FOR PICTURES SUCH AS: INSTAGRAM, PINTEREST, FLICKR AND OTHERS?
11. HOW OFTEN DO YOU MAKE PICTURES WITH YOU PHONE?
12. HOW OFTEN DO YOU SHARE THE PICTURES YOU HAVE MADE?
13. WOULD YOU DEFINE YOURSELF AS A PERSON FOR WHOM BRANDS ARE IMPORTANT? (DO YOU PREFER BRANDED PRODUCTS)
14. WHAT MAKES YOU APPRECIATE/LIKE A BRAND?
15. WHAT TYPE OF CONTENT IS MOST LIKELY TO MAKE YOU INTERACT(LIKE, COMMENT, SHARE) WITH A BRAND OR PERSON ON SOCIAL MEDIA?
16. HAVE YOU INTERACTED WITH A BRAND VIA SOCIAL MEDIA IN THE PAST 30 DAYS?
17. WOULD YOU ASK A QUESTION/FOR HELP FROM A BRAND VIA SOCIAL MEDIA?
18. WHAT IS THE PROBABILITY OF YOU USING SOCIAL NETWORKS TO ORDER PRODUCTS FOR FAST CONSUMPTION? PLEASE ANSWER WITH A NUMBER FROM 1 TO 5 AS: 1= NOT PROBABLE AND 5 = HIGHLY PROBABLE
19. WHAT IS THE PROBABILITY OF YOU ENTERING GAMES OR CONTEST ON SOCIAL MEDIA? PLEASE ANSWER WITH A NUMBER FROM 1 TO 5 AS: 1= NOT PROBABLE AND 5 = HIGHLY PROBABLE
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
What a Whale can teach you about Branding and Social Media in Bulgaria - 19 Key Giveaways
1.
2.
3. 1. DO YOU USE SOCIAL NETWORKS?
General Statistics | Question Type: Single Choice
99.57%
0.43%
Yes
No
Hello@whale-amsterdam.com
www.whale-amsterdam.com
www.twitter.com/whale_agency
4. 2. WHICH ONE IS YOUR FAVORITE SOCIAL NETWORK?
General Statistics | Question Type: Single Choice
94.04%
2.98%
2.13%
0.43%
0.43%
Facebook
Twitter
Instagram
Flickr
Pinterest
Hello@whale-amsterdam.com
www.whale-amsterdam.com
www.twitter.com/whale_agency
5. 3. AS WHAT TYPE OF USER WOULD YOU DEFINE YOURSELF?
General Statistics | Question Type: Single Choice
15.74%
76.60%
7.66%
Passive
Moderate
Heavy
Hello@whale-amsterdam.com
www.whale-amsterdam.com
www.twitter.com/whale_agency
6. 4. DO YOU OWN A SMARTPHONE?
General Statistics | Question Type: Single Choice
63.52%
36.48%
Yes
No
Hello@whale-amsterdam.com
www.whale-amsterdam.com
www.twitter.com/whale_agency
7. 5. DO YOU HAVE MOBILE INTERNET?
General Statistics | Question Type: Single Choice
59.81%
40.19%
Yes
No
Hello@whale-amsterdam.com
www.whale-amsterdam.com
www.twitter.com/whale_agency
8. 6. WHAT OS* DOES YOUR PHONE HAVE? (Operational System)
General Statistics | Question Type: Single Choice
24.26%
49.70%
7.69%
4.14%
14.20%
iOS
Android
Windows
BB
Other
Hello@whale-amsterdam.com
www.whale-amsterdam.com
www.twitter.com/whale_agency
9. 7. HOW MUCH TIME DO YOU SPEND PER DAY ON SOCIAL MEDIA
VIA YOUR MOBILE PHONE?
General Statistics | Question Type: Single Choice
44.71%
6.73%
3.85%
44.71%
from 30 min to 2 hours
from 2 to 3 hours
4 hours or more
I don’t use my phone for social networks
Hello@whale-amsterdam.com
www.whale-amsterdam.com
www.twitter.com/whale_agency
10. 8. DO YOU USE THE CHECK-IN FUNCTION OF EITHER
FOURSQUARE OR FACEBOOK?
General Statistics | Question Type: Single Choice
7.55%
29.72%
62.74%
Yes, Foursquare
Yes, Facebook
No
Hello@whale-amsterdam.com
www.whale-amsterdam.com
www.twitter.com/whale_agency
11. 9. HOW OFTEN DO YOU USE THE CHECK-IN FUNCTION?
General Statistics | Question Type: Single Choice
82.26%
13.71%
4.03%
1-5 times a week
6-10 times a week
More than 10
Hello@whale-amsterdam.com
www.whale-amsterdam.com
www.twitter.com/whale_agency
12. 10. DO YOU USE SOCIAL NETWORKS FOR PICTURES SUCH AS:
INSTAGRAM, PINTEREST, FLICKR AND OTHERS?
General Statistics | Question Type: Multiple answer possible
73.54%
22.87%
4.04%
6.73%
Не/No
Instagram
flickr
Pinterest
Hello@whale-amsterdam.com
www.whale-amsterdam.com
www.twitter.com/whale_agency
13. 11. HOW OFTEN DO YOU MAKE PICTURES WITH YOU PHONE?
General Statistics | Question Type: Single Choice
43.23%
11.79%
10.48%
34.50%
1-5 times a week
6-10 times a week
more than 10
I don’t take pictures with my phone
Hello@whale-amsterdam.com
www.whale-amsterdam.com
www.twitter.com/whale_agency
14. 12. HOW OFTEN DO YOU SHARE THE PICTURES YOU HAVE
MADE?
General Statistics | Question Type: Single Choice
60.00%
4.00%
1.33%
34.67%
1-5 times a week
6-10 times a week
More than 10
I don't share my pictures in social networks
Hello@whale-amsterdam.com
www.whale-amsterdam.com
www.twitter.com/whale_agency
15. 13. WOULD YOU DEFINE YOURSELF AS A PERSON FOR WHOM
BRANDS ARE IMPORTANT? (DO YOU PREFER BRANDED
PRODUCTS)
General Statistics | Question Type: Single Choice
56.84%
43.16%
Yes
No
Hello@whale-amsterdam.com
www.whale-amsterdam.com
www.twitter.com/whale_agency
16. 14. WHAT MAKES YOU APPRECIATE/LIKE A BRAND?
General Statistics | Question Type: Multiple answer possible
87.12%
28.76%
10.30%
62.23%
25.32%
2.15%
Quality
Price
Status
Design
Identity
Other
Hello@whale-amsterdam.com
www.whale-amsterdam.com
www.twitter.com/whale_agency
17. 15. WHAT TYPE OF CONTENT IS MOST LIKELY TO MAKE YOU
INTERACT(LIKE, COMMENT, SHARE) WITH A BRAND OR PERSON
ON SOCIAL MEDIA?
General Statistics | Question Type: Multiple answer possible
31.49%
81.28%
36.60%
55.32%
43.40%
24.26%
45.96%
15.74%
1.70%
Status update
Pictures
Video
Articles
News
Deals
Events
contests
Other
Hello@whale-amsterdam.com
www.whale-amsterdam.com
www.twitter.com/whale_agency
18. 16. HAVE YOU INTERACTED WITH A BRAND VIA SOCIAL MEDIA IN
THE PAST 30 DAYS?
General Statistics | Question Type: Single Choice
16.24%
20.94%
4.70%
58.12%
Yes, once
Yes, a few times
Yes, I do it quite often
No
Hello@whale-amsterdam.com
www.whale-amsterdam.com
www.twitter.com/whale_agency
19. 17. WOULD YOU ASK A QUESTION/FOR HELP FROM A BRAND VIA
SOCIAL MEDIA?
General Statistics | Question Type: Single Choice
39.15%
22.55%
38.30%
Yes
No
Maybe
Hello@whale-amsterdam.com
www.whale-amsterdam.com
www.twitter.com/whale_agency
20. 18. WHAT IS THE PROBABILITY OF YOU USING SOCIAL
NETWORKS TO ORDER PRODUCTS FOR FAST CONSUMPTION?
PLEASE ANSWER WITH A NUMBER FROM 1 TO 5 AS: 1= NOT
PROBABLE AND 5 = HIGHLY PROBABLE
Open Ended Question | Question Type: Text
48%
16%
21%
7%
8%
Probability to order products via social media
1 2 3 4 5
Hello@whale-amsterdam.com
www.whale-amsterdam.com
www.twitter.com/whale_agency
21. 19. WHAT IS THE PROBABILITY OF YOU ENTERING GAMES OR
CONTEST ON SOCIAL MEDIA? PLEASE ANSWER WITH A
NUMBER FROM 1 TO 5 AS: 1= NOT PROBABLE AND 5 = HIGHLY
PROBABLE
Open Ended Question | Question Type: Text
49%
18%
19%
9%
5%
Probability of entering a competition, game or leaderboard
on social media
(from 1* low to 5*high)
1 2 3 4 5
Hello@whale-amsterdam.com
www.whale-amsterdam.com
www.twitter.com/whale_agency