Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Business Review Europe
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www.businessrevieweurope.eu | Feb 2011
www.businessrevieweurope.eu | Feb 2011
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4. Marketing 2.0 tips and trick
F
or buSIneSSeS HopIng To Succeed
and increase profitability online, whether it be
marketing, sales or simply gaining a stronger
online presence, understanding the evolving
nature of cyberspace and the nuances of search
engines - namely Google - is desperately important to
its overall health moving forward.
Since Google burst onto our desktops as a primary
search engine in 1997, it has taken cyberspace by
the scruff of the neck and taken stewardship of how
consumers search for products and services online.
But Google is not just a wickedly efficient search
engine - it has evolved numerous
tools in the past decade, which
if operated and utilised
correctly, can make a positive
difference for businesses of
any size or format.
At the 2010 iStrategy
Conference in Singapore,
visit us online at www.businessrevieweurope.eu
5. ks for google page 91
Google Head of Online Sales
Aliza Knox outlined a plethora
of succinct and useful online
apparatus that can aid a
business in making additional
profit – the most popular and
well-known being tools such as
AdWords and AdSense. Aliza knox, google
However, before committing head of online Sales
money and time on every Google tool, every company
should be looking to rank as high as possible – and that
is where efficient Search Engine Optimisation (SEO)
comes into play.
drIvIng TrAFFIc vIA google
Let us put this into perspective. In North America,
Google accounts for roughly 65 percent of the US
search market. In the UK, those numbers are increased
further to about 90 percent, and according
to Hitwise, Google controls 36.55 percent of the traffic
February 2011
6.
7. Marketing 2.0 page 93
going to UK websites. In other words, if a business
is destined to succeed online, utilising SEO within
Google is a large cog in its strategic wheel.
Of course, no amount
GooGle’S SHAre of of well-sculpted SEO
THe SeArcH mArkeT
IN thE uS
can guarantee a
business landing on
the front page of every
search engine. There
65% are, however, steps
businesses can take
to give themselves a
far better chance of
IN thE uK
ranking highly among
competitors.
There are also a
number of tricks that
90% businesses can adopt to
improve their ranking.
This is central to
visit us online at www.businessrevieweurope.eu February 2011
8. Marketing 2.0 tips and trick
success, because, quite frankly, if your business is not
located within the top five rankings on the front page
of a Google search, you may as well be on page 1,087.
Even when your business ranks on the front page of
a Google search, the work is not always done.
Seobook.com highlights an example of a Bingo
Card Creator who ranked fifth and enjoyed 6,000
unique visitors per month, yet according to leaked
AOL search data, ranking number one on Google is
worth 8.5 times more than number five. So in this
keywords are hidden strings of text that google
searches for to improve your page ranking
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9. ks for google page 95
EvEn whEn your BuSinESS
rAnkS on ThE FronT pAgE oF
A googlE SEArCh, ThE work
iS noT AlwAyS DonE
case, 6,000 unique visitors becomes 50,000.
If the business plans to sell products or services,
the upsurge in traffic will obviously mean potential
customers casting their eye over what that company
has to sell, and if a business site has the lure of adverts
on a pay-per-click (PCP) basis, then more traffic means
more clicks, thus more cash.
keyWord, keyWord, keyWord
So first things first - make your website keyword rich.
This simply means words and phrases that potential
visitors are likely to be searching for.
February 2011
10. Marketing 2.0 tips and trick
To Google, keywords are the clues that are hidden
on a website, which informs the search engine what
that site is about. With keyword-rich body text, picture
headings, titles and standfirsts, the website can be
ranked highly according to its keyword density.
“Think about the words users would type to find
your pages and make sure that your site actually
includes those words within it,” says
Google’s website.
Google has a number of tools that
can point you in the direction of what
keywords are searched for and also
what words and phrases drive traffic
to your site.
Google AdWords is a great tool for this
purpose; its primary function is highlighting
what phrases are being searched for and how much
value they have.
A great addition to AdWords is Wonderwheel, which
aims to ‘simplify and arrange search results’ of input
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11. ks for google page 97
keyword searches, and Traffic Estimator, which lets the
user search a word or phrase and provides information
such as global and local monthly searches and the
estimated average CPC.
Using links on your website is another important
contributing factor to a good ranking. Google uses
PageRank, an algorithm that accesses not only your
website, but the websites that have URLs linked
within yours. The better the links – and the
better the websites linked to yours – the better
ranked your site will be.
Understanding the algorithms of
Google is incredibly important for any
business looking to operate digitally.
To read more hints and tips regarding
Google ranking directly from the search engine’s
www.google.com/webmasters/guidelines.
website click here. Alternatively the international
iStrategy Conference constantly provides blogs
and daily updates from global marketing experts;
to read up-to-date industry advise click here.
www.iStrategyconference.com/
blog
February 2011
