To understand how shoppers are using their mobile devices to select products in store aisles, White Horse Digital Futures Group conducted an observational study. The findings and initial recommendations for retailers are shared in this deck.
The complete webinar is available to download at the White Horse Resource Center (www.whitehorse.com/resources)
The full report will be available in early July. Check the White Horse website for details.
Japan IT Week 2024 Brochure by 47Billion (English)
In-Aisle Mobile Engagement Webinar
1. Mobile Retail 2011: A Guide to In-Aisle Mobile Engagement Eric Anderson, Vice President of Marketing Will Reese Ph.D., Director of the Digital Futures Group June 2011
12. “Actually I’ve never seen anybody do that before (user their phone to scan a product). Is it like an app on your phone, or …?” (Saleswoman, Sephora) SEPHORA
36. Insight #4: Shopping broadcasts are expressive. They are not transactional Not deals, not product recos Transactions are for individuals In social media, shops are props Consumers want to tell “interesting stories”