30 mins to social media mastery ii
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30 mins to social media mastery ii
- 1. 30 Minutes to Social Media Mastery, Part IITools for Making It Work Presented by Jean Ann Van Krevelen President, White Willow Media www.whitewillowmedia.com Sponsored by Proven Winners and GrowerTalks/Green Profit
- 2. SpecialThanks to Our Sponsors!
- 3. GettingStarted Social Media Management Google services Evaluation Tools
- 4. Social Media Management There are several tools that will allow you to manage multiple social media accounts at the same time. Hootsuite Seesmic Tweetdeck
- 5. Social Media Management Hootsuite offers great flexibility. Easy access to information and accounts: Web-based, companion mobile app Scheduled updates Updates to multiple social networks Multiple users for one account
- 6. Social Media Management Monitor conversations: View multiple streams from Twitter, Facebook, Facebook Pages, LinkedIn, MySpace, Foursquare Create and save customized searches Track use of keywords
- 10. Social Media Management Evaluate Effectiveness: Track clicks on links Connect Google Analytics Check Facebook Page Insights View profile Insights/Klout scores
- 12. Google Organizational Tools Google has many services that are huge time savers: Google Reader Google Alerts Google Calendar iGoogle
- 13. Google Services One of the best things about using multiple Google services is that they are designed to easily work together. As we progress, I will give examples of how the various sites work collaboratively.
- 14. Google Readerwww.google.com/reader Google Reader is an excellent tool for managing RSS content. In Google Reader you can: Subscribe to feeds (blogs, news, etc) Organize feeds Share your feeds with other
- 16. Google Alertswww.google.com/alerts Google Alertsgivesyou an easyway to trackyour online visibility. With ityoucan: Monitor the web for your brand “Listen” to conversations on social sites Respond quickly to negative commentary
- 19. Google Alerts www.google.com/alerts Google Alertscanbeadded as an RSS feed to: Google Reader iGoogle Gmail (email alert)
- 20. Google Calendarwww.google.com/calendar Google Calendaris a web-basedscheduling system thatoffers multiple benefits: Easy web access Sharing of calendars Scheduling of events Invitations to attendees
- 23. Google Calendarwww.google.com/calendar Google Calendarcoordinates with: Gmail Google Chrome (browser)
- 24. iGooglewww.google.com/ig iGoogle’sprimaryfunctionis to serve as a dashboard. With iGoogle, userscandownloadwidgets to: Access all Google products in one place (calendar, docs, maps, reader, alerts, etc) Access Google Analytics
- 25. iGooglewww.google.com/ig Google Blog Search and CustomizedSearch YouTubeSearch Google Talk/Voice FacebookFeed/Updating US/International News Headlines
- 27. Evaluation Tools There are easy (and free) ways to track your impact across the web. These search engines aggregate and analyze interactions on hundreds of social sites.
- 28. Evaluation Tools These sites gather data from: Blogs Forums Micro-blogs (Twitter) Social Networks (MySpace) Comments Q & A sites
- 29. Google RealTimewww.google.com/realtime Google RealTime is a listening tool that shows up to the minute social search results. Access right from google.com search page Limit search results by geography See conversation thread without leaving search page
- 30. Google RealTimewww.google.com/realtime Google RealTime search can be integrated with: Google Alerts Gmail
- 32. Social Mentionwww.socialmention.com Social Mention is a real time search engine that also incorporates analytical data: Sentiment Average time between mentions Number of RT’s Top Users
- 35. For More Information Watch for more Ball Publishing Webinars in the future! Check out www.whitewillowmedia.comfor social media marketing consulting services Also, visit www.gardenshortspublishing.comto see our new service: high quality blog content, ready to import, for IGCs and other industry businesses
- 36. Thanks Again to Our Sponsor: