This is all about how to create the attention formula so non-profits can get ROI from their social media efforts. Presented at the 2011 Connecting Up Conference, Melbourne.
45. Movember’s AFenGon Formula
What’s the Objec-ve? To support men’s health
What’s the Idea? Grow a Mo during November
What’s the Mo-va-on? Feeling good, having a story to tell
What are their social tools? Build a team, collect funds, host par-es
46. Movember’s AFenGon Formula
What’s the Objec-ve? To support men’s health
What’s the Idea? Grow a Mo during November
What’s the Mo-va-on? Feeling good, having a story to tell
What are their social tools? Build a team, collect funds, host par-es
47. Movember’s AFenGon Formula
What’s the Objec-ve? To support men’s health
What’s the Idea? Grow a Mo during November
What’s the Mo-va-on? Feeling good, having a story to tell
What are their social tools? Build a team, collect funds, host par-es
48. Movember’s AFenGon Formula
What’s the Objec-ve? To support men’s health
What’s the Idea? Grow a Mo during November
What’s the Mo-va-on? Feeling good, having a story to tell
What are their social tools? Build a team, collect funds, host par-es
49. Movember’s AFenGon Formula
What’s the Objec-ve? To support men’s health
What’s the Idea? Grow a Mo during November
What’s the Mo-va-on? Feeling good, having a story to tell
What are their social tools? Build a team, collect funds, host par-es
50. Movember’s AFenGon Formula
What’s the Objec-ve? To support men’s health
What’s the Idea? Grow a Mo during November
What’s the Mo-va-on? Feeling good, having a story to tell
What are their social tools? Build a team, collect funds, host par-es
51. Movember’s AFenGon Formula
What’s the Objec-ve? To support men’s health
What’s the Idea? Grow a Mo during November
What’s the Mo-va-on? Feeling good, having a story to tell
What are their social tools? Build a team, collect funds, host par-es
52. Movember’s AFenGon Formula
What’s the Objec-ve? To support men’s health
What’s the Idea? Grow a Mo during November
What’s the Mo-va-on? Feeling good, having a story to tell
What are their social tools? Build a team, collect funds, host par-es
53. Movember’s AFenGon Formula
What’s the Objec-ve? To support men’s health
What’s the Idea? Grow a Mo during November
What’s the Mo-va-on? Feeling good, having a story to tell
What are their social tools? Build a team, collect funds, host par-es
54. Movember’s AFenGon Formula
What’s the Objec-ve? To support men’s health
What’s the Idea? Grow a Mo during November
What’s the Mo-va-on? Feeling good, having a story to tell
What are their social tools? Build a team, collect funds, host par-es
61. Tom’s AFenGon Formula
What’s the Objec-ve? Give shoes to kids in need
What’s the Idea? Buy one give one
What’s the Mo-va-on? Feeling good, having a story to tell
What are their social tools? Share, upload, host, register, screen
62. Tom’s AFenGon Formula
What’s the Objec-ve? Give shoes to kids in need
What’s the Idea? Buy one give one
What’s the Mo-va-on? Feeling good, having a story to tell
What are their social tools? Share, upload, host, register, screen
63. Tom’s AFenGon Formula
What’s the Objec-ve? Give shoes to kids in need
What’s the Idea? Buy one give one
What’s the Mo-va-on? Feeling good, having a story to tell
What are their social tools? Share, upload, host, register, screen
64. Tom’s AFenGon Formula
What’s the Objec-ve? Give shoes to kids in need
What’s the Idea? Buy one give one
What’s the Mo-va-on? Feeling good, having a story to tell
What are their social tools? Share, upload, host, register, screen
65. Tom’s AFenGon Formula
What’s the Objec-ve? Give shoes to kids in need
What’s the Idea? Buy one give one
What’s the Mo-va-on? Feeling good, having a story to tell
What are their social tools? Share, upload, host, register, screen
66. Tom’s AFenGon Formula
What’s the Objec-ve? Give shoes to kids in need
What’s the Idea? Buy one give one
What’s the Mo-va-on? Feeling good, having a story to tell
What are their social tools? Share, upload, host, register, screen
67. Tom’s AFenGon Formula
What’s the Objec-ve? Give shoes to kids in need
What’s the Idea? Buy one give one
What’s the Mo-va-on? Feeling good, having a story to tell
What are their social tools? Share, upload, host, register, screen
68. Tom’s AFenGon Formula
What’s the Objec-ve? Give shoes to kids in need
What’s the Idea? Buy one give one
What’s the Mo-va-on? Feeling good, having a story to tell
What are their social tools? Share, upload, host, register, screen
69. Tom’s AFenGon Formula
What’s the Objec-ve? Give shoes to kids in need
What’s the Idea? Buy one give one
What’s the Mo-va-on? Feeling good, having a story to tell
What are their social tools? Share, upload, host, register, screen
70. Tom’s AFenGon Formula
What’s the Objec-ve? Give shoes to kids in need
What’s the Idea? Buy one give one
What’s the Mo-va-on? Feeling good, having a story to tell
What are their social tools? Share, upload, host, register, screen
78. Kiva’s AFenGon Formula
Funding small businesses in developing
What’s the Objec-ve?
countries
What’s the Idea? Micro lending online
What’s the Mo-va-on? Kudos, fun, feeling good
What are their social tools? Group leaderboard, community
79. Kiva’s AFenGon Formula
Funding small businesses in developing
What’s the Objec-ve?
countries
What’s the Idea? Micro lending online
What’s the Mo-va-on? Kudos, fun, feeling good
What are their social tools? Group leaderboard, community
80. Kiva’s AFenGon Formula
Funding small businesses in developing
What’s the Objec-ve?
countries
What’s the Idea? Micro lending online
What’s the Mo-va-on? Kudos, fun, feeling good
What are their social tools? Group leaderboard, community
81. Kiva’s AFenGon Formula
Funding small businesses in developing
What’s the Objec-ve?
countries
What’s the Idea? Micro lending online
What’s the Mo-va-on? Kudos, fun, feeling good
What are their social tools? Group leaderboard, community
82. Kiva’s AFenGon Formula
Funding small businesses in developing
What’s the Objec-ve?
countries
What’s the Idea? Micro lending online
What’s the Mo-va-on? Kudos, fun, feeling good
What are their social tools? Group leaderboard, community
83. Kiva’s AFenGon Formula
Funding small businesses in developing
What’s the Objec-ve?
countries
What’s the Idea? Micro lending online
What’s the Mo-va-on? Kudos, fun, feeling good
What are their social tools? Group leaderboard, community
84. Kiva’s AFenGon Formula
Funding small businesses in developing
What’s the Objec-ve?
countries
What’s the Idea? Micro lending online
What’s the Mo-va-on? Kudos, fun, feeling good
What are their social tools? Group leaderboard, community
85. Kiva’s AFenGon Formula
Funding small businesses in developing
What’s the Objec-ve?
countries
What’s the Idea? Micro lending online
What’s the Mo-va-on? Kudos, fun, feeling good
What are their social tools? Group leaderboard, community
86. Kiva’s AFenGon Formula
Funding small businesses in developing
What’s the Objec-ve?
countries
What’s the Idea? Micro lending online
What’s the Mo-va-on? Kudos, fun, feeling good
What are their social tools? Group leaderboard, community
87. Kiva’s AFenGon Formula
Funding small businesses in developing
What’s the Objec-ve?
countries
What’s the Idea? Micro lending online
What’s the Mo-va-on? Kudos, fun, feeling good
What are their social tools? Group leaderboard, community
93. charity:water’s AFenGon Formula
What’s the Objec-ve? Provide clean water
What’s the Idea? Enable group fundraising
What’s the Mo-va-on? Par-cipa-on, fun, feeling good
What are their social tools? Group event, custom portal
94. charity:water’s AFenGon Formula
What’s the Objec-ve? Provide clean water
What’s the Idea? Enable group fundraising
What’s the Mo-va-on? Par-cipa-on, fun, feeling good
What are their social tools? Group event, custom portal
95. charity:water’s AFenGon Formula
What’s the Objec-ve? Provide clean water
What’s the Idea? Enable group fundraising
What’s the Mo-va-on? Par-cipa-on, fun, feeling good
What are their social tools? Group event, custom portal
96. charity:water’s AFenGon Formula
What’s the Objec-ve? Provide clean water
What’s the Idea? Enable group fundraising
What’s the Mo-va-on? Par-cipa-on, fun, feeling good
What are their social tools? Group event, custom portal
97. charity:water’s AFenGon Formula
What’s the Objec-ve? Provide clean water
What’s the Idea? Enable group fundraising
What’s the Mo-va-on? Par-cipa-on, fun, feeling good
What are their social tools? Group event, custom portal
98. charity:water’s AFenGon Formula
What’s the Objec-ve? Provide clean water
What’s the Idea? Enable group fundraising
What’s the Mo-va-on? Par-cipa-on, fun, feeling good
What are their social tools? Group event, custom portal
99. charity:water’s AFenGon Formula
What’s the Objec-ve? Provide clean water
What’s the Idea? Enable group fundraising
What’s the Mo-va-on? Par-cipa-on, fun, feeling good
What are their social tools? Group event, custom portal
100. charity:water’s AFenGon Formula
What’s the Objec-ve? Provide clean water
What’s the Idea? Enable group fundraising
What’s the Mo-va-on? Par-cipa-on, fun, feeling good
What are their social tools? Group event, custom portal
101. charity:water’s AFenGon Formula
What’s the Objec-ve? Provide clean water
What’s the Idea? Enable group fundraising
What’s the Mo-va-on? Par-cipa-on, fun, feeling good
What are their social tools? Group event, custom portal
102. charity:water’s AFenGon Formula
What’s the Objec-ve? Provide clean water
What’s the Idea? Enable group fundraising
What’s the Mo-va-on? Par-cipa-on, fun, feeling good
What are their social tools? Group event, custom portal