Presented by Lisa Geason-Bauer, President, Evolution Marketing, on October 4, 2012, at an Odyssey Day focused on Wisconsin Fleets and hosted by Wisconsin Clean Cities.

1. Green Fleet Vehicle:
A Leaf Case Study
Presented by:
Lisa Geason-Bauer, Evolution Marketing

3. About Evolution Marketing
• We are an environmental communications
and marketing firm that offers marketing,
public relations and creative design services
to businesses, organizations and gov’t units.
• Our clients are engaged in sustainability
(local food, green technology, energy
conservation, etc) or they prefer to have all of
their marketing materials produced in a
sustainable manner.

4. History of Evolution Marketing vehicle Use
Jan 1st, 2008 – Dec. 31st, 2011
• 26,865 miles driven – approx. 6,716 miles per yr
• approx. 10.5 tons CO2 generated (vehicle had
average fuel economy of 25 mpg)
•approx. expense for gasoline (2008-2011)
was $3072.46
Projected expense for gasoline in 2012 was
$980.00 (based on $3.5 per gallon price)

6. Factors not included in chart
• Charging Leaf at dealerships or one of the
many FREE charging stations in WI
• The only expense for yrly maintenance is one
tire rotation. No oil changes, fluid changes
etc….
• Use of eco-friendly driving techniques will
increase overall mile per Kilowatt hr.
performance (i.e. energy economy of vehicle)

8. Why the Leaf makes CENTS!
• The majority of our clients are within a 30-mile
radius of Oconomowoc /office.
• Driving in ECO-mode increases the driving
range for the vehicle (over 120 miles)
• Evolution Marketing only drives about 7000
miles per yr.
• Purchasing renewable energy from the
electric company is cost effective.
• Great advertising opportunity – showcase
brand everywhere we go!

9. The Leaf will help Evolution Marketing to further
demonstrate to the public our mission, which is
to operate in the most environmentally
responsible manner possible, while providing
the highest quality of services to our customers.
Using the Leaf as both a marketing and
advertising tool will further help to not only raise
awareness of our business, but also help to
educate the public about the services we
offer and alternative transportation options.

10. Sustainability
At Evolution Marketing we believe sustainability
can only be accomplished by taking a holistic
systems wide approach to management of
the business.
Since 2008 we have taken steps and
completed initiatives within nine areas of
sustainability: water, waste, energy, climate
change, supply chain, governance, workforce,
community and transportation.

11. Transparency
The Evolution Marketing Leaf is charged
with electricity that is generated from 100%
renewable energy. The electric energy is
purchased through Oconomowoc Utilities
Green Power Partner Program and the
electricity is Green E-Certified.

12. Questions ?
Lisa Geason-Bauer
President
Evolution Marketing llc
262-354-0341
Lisa@evmkting.com
Follow at Twitter.com/EVMkting