A Clean Cities representative will first give an overview of plug-in and hybrid electric basics and the business case for an electric vehicle. Next, several OEM companies will give descriptions of the plug-in and hybrid electric models available to consumers. Finally, a speaker will talk about the incentives available to consumers when purchasing EVs.
Plug-In Electric and Hybrid Electric Vehicles for Consumers Webinar
1. The Evolution Marketing Leaf:
Our story, data & fun energy facts
Presented by:
Lisa Geason-Bauer, President
Evolution Marketing llc
262-354-0341/ Lisa@greenmkting.com
2.
3. History of Evolution Marketing vehicle Use
Jan 1st, 2008 – Dec. 31st, 2011
• 26,865 miles driven – approx. 6,716 miles per yr
• approx. 10.5 tons CO2 generated (vehicle had
average fuel economy of 25 mpg)
•approx. expense for gasoline (2008-2011)
was $3072.46
Projected expense for gasoline in 2012 was
$980.00 (based on $3.5 per gallon price)
Approx. 14 cents per mile
6. Why the Leaf makes CENTS!
• The majority of our clients are within a 30-mile
radius of Oconomowoc /office.
• Driving in ECO-mode increases the driving
range for the vehicle (over 120 miles)
• Evolution Marketing only drives about 7000
miles per yr.
• Purchasing renewable energy from the
electric company is cost effective.
• Great advertising opportunity – showcase
brand everywhere we go!
7.
8. ß
American
Family
Insurance
crowd
gathering
at
Odyssey
Event
as
Lisa
talks
about
her
leaf
9. Comparison
Na,onal
Average
Evolu,on
Actual
Data
3,500
miles
driven
4,548
miles
driven
1,190
kWh
purchased
1037.9
kWh
purchased
$114.05
expense
$99.61
expense
3.4
miles
per
kWh
4.38
miles
per
kWh
10. Performance
in
WI
winter
Jan.
1st
–
April
21st,
2013
energy
use
data
1,820.9
miles
driven
513.2
kWh
purchased
@.096
per
hr.
$49.24
Total
expense
for
electricity
.027
cents
per
mile
3.54
miles
per
kWh
11. Thoughts
….
If
during
the
winter
months
the
energy
economy
for
the
leaf
decreases
to
3.4
or
3.5
miles
per
kWh,
a
business
case
sRll
exists
for
the
electric
vehicle.
14
cents
per
mile
(Old
vehicle)
à
2
cents
per
mile
Purchased
CO2
offsets
à
Zero
Emission
Yrly
upkeep
$120
(oil
changes)
à
Rre
rotaRon
(included
in
lease
rate)
12.
13. See
handout
2013
data
• Take
away
messages…
costs
=
2.4
cents
a
mile
(includes
winter
data)
average
kWh
per
mile
=
4
vs.
3.4
(naRonal
av.)
2013
data:
drove
4,424.8
miles
&
used
1,100
kWh
=
$106.79
Verses
2012
data
drove
4,548
miles
&
used
1037
kWh
=
$99.61
14. EvoluRon
Leaf
&
other
zero
emission
vehicles
…
Any
quesRons??