A great brand doesn’t happen by chance. There is nothing accidental or serendipitous about the world’s most successful and beloved brands.

1. How BRAND Can
DRIVE YOUR BUSINESS
AMY WICK | Principal & Strategist
WICK MARKETING | Austin, Texas

2. Top 5 Brands That Come to Mind. Go.

3. Logo?

4. Tagline?
Slogan?

5. Spokesperson?

6. Product or
Service?

7. Brand is
a story.

11. • Is in it for the long haul
• Knows itself
• Invents or reinvents an entire category
• Taps into emotions
• Is a story that's never completely told
• Has design consistency
• Is relevant
• Says something no one else can say
A Great
Brand…
SOURCE:
Webber, Alan M. "What Great Brands Do." Fast Company. 31 Aug. 1997.

12. A well-built brand
stands out against
its competitors.
The best brands have
no competitors.

13. A marketing-related intangible
asset…
intended to identify goods, services
or entities…
creating distinctive images and
associations in the minds of
stakeholders,
thereby generating economic
benefits/value.
Brand Finance

14. “A brand is a living entity –
and it is enriched or
undermined cumulatively
over time, the product of a
thousand small gestures.”
Michael Eisner,
Former CEO, Disney

19. So, how does brand
drive business?

20. A Well-Built
Brand…
…stands out from the competition

21. A Well-Built
Brand…
…makes an emotional connection

22. A Well-Built
Brand…
…is a 360-degree experience

23. A Well-Built
Brand…
…leads the customer from
awareness to loyal advocate

24. And, the very best brands
have no competition.

25. Brand can drive your business.
We can help.
AMY WICK | Principal & Strategist
WICK MARKETING
amy@wickmarketing.com
wickmarketing.com
facebook.com/wickmarketing
@wickmarketing
512.479.9834