2. [Retail management]
Lecturer: Ms. Roseti Rosa
Class: MKT 13 – 9C (Marketing)
The London School Of Public Relations – Jakarta
1, Franklin Michael
2, Muhamad Alifiyani
3, Mochamad Rizky Hidayaturrajman
4, Syarifah Rahmani
5, Widyanto Duta Nugroho

3. Cast: Producer:
Claudia Novita Tanod Widyanto
(Marketing Manager) Storyboard:
Elshia Wita & Claudia
(Sekretaris) Paper:
Femmy Rosaria Rifka Pakaya
(Direktur Operasional) Camera:
Widyanto duta Nugroho Femmy, Claudia & Widyanto
(Brand Manager) Property:
Wita Dewi Widiastuti Widyanto & Claudia
(Public Relations Manager)
Editor:
Soundtrack: Widyanto
Daftpunk (Technologic) Software Video Edit:
Good night Electric (Technology) Corel VideoStudio X4 Pro

4. Cast: Producer:
Claudia Novita Tanod Widyanto
(Marketing Manager) Storyboard:
Elshia Wita & Claudia
(Sekretaris) Paper:
Femmy Rosaria Rifka Pakaya
(Direktur Operasional) Camera:
Widyanto duta Nugroho Femmy, Claudia & Widyanto
(Brand Manager) Property:
Wita Dewi Widiastuti Widyanto & Claudia
(Public Relations Manager)
Editor:
Soundtrack: Widyanto
Daftpunk (Technologic) Software Video Edit:
Good night Electric (Technology) Corel VideoStudio X4 Pro

5. Misi
Untuk pelanggan Best Denki: menawarkan layanan dan produk, dan
dengan meningkatkan kualitas hidup mereka dan gaya hidup.
Kepada karyawan Best Denki: mengembangkan untuk potensi
sepenuhnya dan memimpin mereka untuk masa depan yang lebih cerah.
Untuk mitra bisnis Best Denki: untuk mengembangkan dan menyediakan
produk yang lebih baik dan pelayanan untuk pertumbuhan bersama kami.
Visi
Untuk menjadi pengecer listrik dan elektronik di wilayah ini-operasi jaringan
ritel terbesar, memberikan jangkauan terluas dan terbaru dari produk dan
menjadi megastore listrik dan elektronik lebih disukai.

6. Cabang Best Denki di Indonesia: 4. Best Denki
1. Best Denki Shoppings, Audio & Video
Shoppings, Home Appliance One Pacific Place Lt. 3, SCBD
Central Park, 1st Fl Unit 201 Jl. Jend. Sudirman Kav. 52-53 Lot 3 & 5
Jl. Let. Jend. S. Parman Kav. 28, Jakarta Jakarta 12190
021- 56985434 021-57973155
2. Best Denki 5. Best Denki
Shoppings, Computer Shoppings, Computer
Grand Indonesia East Mall Lt. 3A, Jl. Pluit Indah Raya,Pluit Village Lt. 3 Shop unit
Jl. MH. Thamrin No.1 3-62
Jakarta 10130 Jakarta Utara 14440
021-23580065 021-6683909
3. Best Denki 6. Best Denki
Shoppings, Camera Shoppings, Camera
Mal Kelapa Gading V Lt. 2 Mal Senayan City, Lt. 4, Jl. Asia Afrika Lot. 19
Jl. Boulevard Raya Kelapa Gading Jakarta 10270
Jakarta 14240 021-72781100
021-45855051

7. Tampilan tata letak toko Best Denki
Mal Senayan City, Lt. 4, Jl. Asia Afrika Lot. 19

8. Promosi Media Cetak Best Denki

9. Promosi media website jejaring social twitter.com Best Denki

10. Promosi media website Best Denki

11. Promosi media website jejaring social facebook.com Best Denki

12. Produk yang dijual Best Denki
Flash Memory Dishwasher Air Purifier Hair Remover
Printer Cooker Baby Care Back Cushion Massage
Fax Dryer (Arms & Wrist) Body Composition
Cables
Watches Foot Massage Blood Pressure Monitor Compact Clipper
A4 PAPER Hair Dryer Pedometer Hand and Foot Massage
Translator Hair Straightener Thermometer Nail Polish Set
Camcorder Shaver Normal & Electric Tooth BrushWall Brackets
Toys Trimmer Epilator Home Theater
Digital frame Kitchen Appliances Hair Styler HIFI
HD Drive Microwave Gas Burner Receiver
Software Fridge Stand By Light Portable DVD
Consol Freezer Massager LCD
Memory card Vacuum Manicure & Pedicure Set DVD
Accessories Washer Foot SPA LED TV
Camera Air Conditioner Cables Plasma TV
Camera Accessories Massage Cushion Battery Charger HD Drive
Laptop Heater Batteries

13. Brand yang dijual di best denki
3M EDISON LENOVO PANASONIC TARGUS
A4TECH EDNET LEXIBOOK PATIO TDK
ABBOTT ELECOM LEXMARK PENTAX TECHNICS
ACER ELECTROLUX LG PHILIPS TECK+LINK
AEG EPRO LOGITECH PIONEER TEFAL
ARDO EPSON M.RICHARDS PLEO TESY
ARISTON EUROTEL MAXELL PORT TIGER
ASUS EXPERT MAYTAG PQI TOKYOFLASH
BABYLISS FANKLIN MEBBY Q-POWER TOMY
BANDAI FLIP MEDEL R/HOBBS TOSHIBA
BANDRIDGE FUJITSU GE MEMOREX RAYOVAC UCV
BEC GALA MICROSOFT REMINGTON UNIVERSAL
BELKIN GENIUS MIDEA REVLON VANSON
BENQ GIBSON MO-EL ROWENTA VARTA
BLK N DECK HAAS MOTOROLA RTC VEET
BONE HITACHI MOULINEX SAFETY VI.SASOON
BOSCH HOOVER MSI SAMSUNG VIVANCO
BRAUN HP NAJM SANDISK W.HOUSE
BROTHER HUMAX NHE SANGAS WILD BERRY
CANON HYUNDAI NIKON SANYO WOW-WEE
CASIO IMATION NINTENDO SCHOLL X-BOX
CHAMEX IPOD NORTON SEAGATE XPER
CHIGO JAKKS NU SEGA TOYS Y AIR
CITIZEN JVC NUXS SEIKO YASHICA
COMPAQ KAZ OCARINA SERVICE YES
CORIOLISS KENSINGTON OLYMPUS SHARP YORK
CRAFFT KENWOOD OMAS SHEVAKI ZANUSSI
DAIYO KLASS OMRON SIEMENS
DELL KODAK ORAL B SIGMA
DELONGHI KRUPS OSIM SONY
DENON KYOUEI OSRAM TAKARA TOM
DISNEY LABTEC PALMA TAMRAC
DURACELL LEICA PALSON TAMRON

14. Details Best Denki
No. of Stores 6
Average store size 3500
Location (example) Senayan City
Size 4200
Store concept Brand corner & Catagorize
Store layout By category
Average sales 14M
Sales/m2 3.1jt
Empty spots None
PRODUCT
AUVI Complete
HAPP Complete, Small appliances very complete
DI Complete
IT Some major brands not available
Telco Only major brands but no local brands
Display Very good and neat
PRICING POLICIES
Cash 1 price policy
Installment 0%
Bank partners BCA, Citibank, Mandiri, BII, UOB, BII, BRI, Stanchart, Mega, BNI, AMEX,
HSBC, Aeon

15. PROMOTION
Newspaper Ad Weekly on fridays
Catalogue None
Website None (international, Japan, Singapore and Kuwait
Flyers Yes by brand
Membership None
Product POP Yes complete
Regular POP Eye catching, price oriented detailed with program
Extendedwarranty Yes
Insurance Yes but will charge fee
HR
No. of SPG/M

16. Product knowledge Very good
Friendliness Very friendly, always approach customers first
Sales technique Good
Managercomment Experienced
Strength
AUVI, IT & DI
Good traffic
Weakness
Not strong in HAPP sales
Strong brand awareness

17. Thank you for your attention, ask us
if you have any question...... 