This document proposes a parent engagement software called MomBrilliance to provide free communication between parents and childcare centers. It notes the problems with current expensive parent engagement software and slow paper-based systems. The proposed solution is a free, simple to use app that allows childcare providers to share photos and updates with parents in real-time. It also highlights competition and proposes a business model using premium features and advertising to monetize while keeping the core product free. Traction so far includes interest from childcare companies and centers. A $150,000 seed round is requested to further develop the product and marketing.

1. November 24th, 2015
Will HamiltonKelly Hamilton Mark Duckworth

2. 2
Problem
$$$
Childcare Director
Busy parents miss their
children and want better
communication
Parent engagement
software costs thousands
per year
Slow paper processes like
daily sheets and collecting
checks are annoying

3. 3
Solution
Provide free, simple-to-use parent engagement software
to childcare centers so that all parents can get great
updates about their kids

4. 4
App for Parents
Updates
Brilliant when you can’t be with your kid
Childcare providers share photos and learning
updates in real-time
Play
Brilliant when you can be with your kid
Browsable local kid-friendly activity ideas to
help make the most of your kid time
Highlight Reel
Brilliant for preserving memories
Save the best moments and easily
record development

5. Market
5
20 Million
Kids Under 5
4.8 Million in 40,000
“organized” childcare
centers

6. Competition
© 2011
6
Model
Paid
Paid
Paid
Paid
Paid
Paid
Paid
Paid
Free
Cost per 100
$3,600
$2,700
$2,160
$1,800
$1,800
???
???
???
Free
Centers Only
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
Parent Features
No
No
No
No
No
No
No
No
Yes

7. Parent-to-
childcare
sharing
7
Business Model
Direct sales and
marketing
100 household
users per
center
Parent-to-parent
sharing
Tuition collection
premium feature
($3,400/center annually)
Sitter payments
and
affiliate programs
($16/user annually)
MonetizationChannel

8. Childcare Center Acquisition
8
Trade
advertising
Targeted display
Direct mail
Cold email
Cold call
Conferences
Parents

9. Traction
9
3 Beta testers signed up
55 Childcare companies interested in trying our product
1,066 Childcare centers owned by these 55 companies with
interest
31
Childcare companies willing to provide feedback
during development
“We know we’re dinosaurs, and that
this technology is the future, but it has
always been too expensive.”
- CEO of large chain
“This will save me a lot of time because
I don’t have to write the same thing
over and over, allowing for more time
with the kids.”
- Teacher

10. Mark Duckworth
•VP of Product and Engineering
•Senior software developer with an enterprise software provider
•Georgia Tech alumni
Team
10
Kelly Hamilton
•CEO
•Former sales executive and trainer with $1b software firm (Sunquest
Information Systems)
•Currently working full-time at MomBrilliance
Will Hamilton
•VP of Strategy and Growth
•Senior manager with 200+ employee consulting firm
•Previously built and sold online residential rental company
Our talented team is dedicated to the mission of allowing
busy parents to feel like better parents

11. Roadmap
11
Q4 2015 Q1 2016 Q2 2016 Q3 2016 Q4 2016
Finish MVP (web-based)
and beta test
Build features and grow
user base
Native
apps
$150,000 Seed Round
Use of funds includes software development,
sales and support, and childcare center marketing
Funding needed to build the team
that will build a great business

12. Kelly Hamilton
kelly@mombrilliance.com
12
Contact