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Being Relevant & Found in the Search Engines

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Will Hanke
Will Hanke

My presentation for the Saint Louis Business Expo - April 8, 2014

Business
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BEING RELEVANTBEING RELEVANT AND FOUNDAND FOUND IN THE SEARCH ENGINESIN THE SEARCH ENGINES Will Hanke Red Canoe Media
WhereIsMyBusiness.com Good Websites Aren’t Cheap
WhereIsMyBusiness.com You Built It, Did they Come?
WhereIsMyBusiness.com Probably Not
WhereIsMyBusiness.com More Incoming Traffic = More Money
WhereIsMyBusiness.com Typical Marketing Funnel
WhereIsMyBusiness.com Today: 7 Tips to Help You Can Stand Out
WhereIsMyBusiness.com Tip 1: Get Your Site in Order
WhereIsMyBusiness.com Tool: SEO Doctor
WhereIsMyBusiness.com Tool: SEO Doctor (for Firefox only)
WhereIsMyBusiness.com Tool: SEO Doctor (for Firefox only)
WhereIsMyBusiness.com Tip 2: Give Away Better Information
WhereIsMyBusiness.com Who Has a Blog?
WhereIsMyBusiness.com Content Marketing
WhereIsMyBusiness.com Say No to the FAQ Page
WhereIsMyBusiness.com Make Content That Attracts Visitors
WhereIsMyBusiness.com rel-uh-vuhns
WhereIsMyBusiness.com Be in the Right Place at the Right Time
WhereIsMyBusiness.com Targeted Content is Money
WhereIsMyBusiness.com Targeted Content Wins the Internet
WhereIsMyBusiness.com Tip 3: Leverage Social Media
WhereIsMyBusiness.com Don’t Use Social Media
WhereIsMyBusiness.com I Said Leverage It
WhereIsMyBusiness.com Define Your Audience
WhereIsMyBusiness.com Then Use Those Networks!
WhereIsMyBusiness.com Tip 4: Don’t Be So Boring
WhereIsMyBusiness.com Your Website Design Lacks Enthusiasm
WhereIsMyBusiness.com After Gets More Sales, Leads & Referrals
WhereIsMyBusiness.com Does Your Content Need a Makeover?
WhereIsMyBusiness.com No.
WhereIsMyBusiness.com Thanks. Signed, Boring.
WhereIsMyBusiness.com Don’t Screw This Up!
WhereIsMyBusiness.com Don’t Screw This Up!
WhereIsMyBusiness.com About Us
WhereIsMyBusiness.com Upwards of 45%
WhereIsMyBusiness.com Trust Factors
WhereIsMyBusiness.com Now I’m More Interested!
WhereIsMyBusiness.com Connection Made
WhereIsMyBusiness.com Tip 5: Show Off Your Mad Biz Skillz
WhereIsMyBusiness.com What Makes You…?
WhereIsMyBusiness.com What Makes You Different?
WhereIsMyBusiness.com Why?
WhereIsMyBusiness.com Real. Authentic. Accessible.
WhereIsMyBusiness.com Tip 6: Make It Easy To Buy From You
WhereIsMyBusiness.com The Call to Action
WhereIsMyBusiness.com Services. Yawn.
WhereIsMyBusiness.com You Lost Her
WhereIsMyBusiness.com Boom - I Know What to Do
WhereIsMyBusiness.com At Least One on Every Page. No Excuses.
WhereIsMyBusiness.com The Call to Action Banana
WhereIsMyBusiness.com Further Down the Funnel to Conversion
WhereIsMyBusiness.com Tip 7: (aka geek overload): Use Rich Snippets
WhereIsMyBusiness.com Rich Who?
WhereIsMyBusiness.com Tip 7: (aka geek overload): Use Rich Snippets
WhereIsMyBusiness.com In-Depth Product & Review Information
WhereIsMyBusiness.com Google Publisher / Authorship plus.google.com/authorship
WhereIsMyBusiness.com Google Authorship
WhereIsMyBusiness.com Quick Review 1. Get Your Site in Order 2. Give Away Better Information 3. Leverage Social Media 4. Don’t Be So Boring 5. Show off Your Mad Skills 6. Make it Easy to Buy From You 7. Use Rich Snippets
WhereIsMyBusiness.com Questions & Thank You!Questions & Thank You! Will Hanke RedCanoeMedia.com 314-496-8665 @RedCanoeMedia

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