This presentation was for the St. Louis Social Media Group on April 30, 2014. We discuss the reason for Google Plus, the demise and the importance of the network. Plus, I share some other SEO tools that the group may want to use.

1. USING GOOGLE PLUS
& OTHER TOOLS TO
INCREASE YOUR RANKINGS
Will Hanke
RedCanoeMedia.com

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Wanna Tweet This Meetup?
@RedCanoeMedia
#STLSocialGroup

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The “Big Three” (Auto)

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The “Big Three” (Search)

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The “Big Three” (Search)

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The “Big Three” (Social)

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Hey what about me?!

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Image Search for “Social Media”

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Where’s G+?

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How Many of You Have Signed Up for G+?

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How Many of You Use G+ Regularly?

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Google Plus is Like Your Local Gym
Many Sign Up, Few Actually Go

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Last Week: We Need to Go to the Gym

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Quick History Lesson

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June 28, 2011

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Great Growth in Short Time

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Facebook Killer?

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Feb 2016

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Healthy
“Within search results,
information tied to verified
online profiles will be ranked
higher than content without
such verification... The true
cost of remaining anonymous,
then, might be irrelevance.”
- Feb 2013

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Forget those guys,
Come play with me!
Leverage

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Everyone Will Turn Around!

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Well, Not Quite.

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500MM Users? Not Really

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It Gets Messier

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TechCrunch – 4/24/14

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Huffington Post – 4/25/14

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HOWEVER…

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There are Benefits

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The 7 Pack / Local Search

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Local Carousel

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Authorship
plus.google.com/authorship

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New SEO Currency

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Blended Results - Which are You Drawn To?

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Testing Authorship
google.com/webmasters/tools/richsnippets

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Testing Authorship
google.com/webmasters/tools/richsnippets

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Authorship for WordPress
willhanke.com/newsletter/

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A Few Other SEO Tools

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SEO Doctor

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SEO Doctor (Firefox Only)

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Google Experiments

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Create Two Nearly Identical Pages

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Each Gets Equal Visitors

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Authorship for WordPress

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Spy on Your Competitors
semrush.com

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Traffic, Keywords, Ad Spend & More
semrush.com

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Links
majesticseo.com

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Total Links, Recent Links, Good & Bad Links

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Yoast SEO – for WordPress
yoast.com/wordpress/plugins/seo/

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How to Build a Marketing Funnel
7:00 PM – 9:00 PM - $10
How do you build an optimized marketing funnel? Guest
speaker Russ Henneberry from DigitalMarketer.com will
explain just how to create a funnel that not only converts on
an initial offer, but doesn't leave any money on the table.
May 22 Meetup
meetup.com/Where-Is-My-Business/

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Google Analytics – Don’t Fear the Data
9:00 AM – 11:30 AM - $57
This is a bring-your-laptop workshop! We will go through all
the Google properties that you need to use as a business
owner, and we'll help you sign up and configure each of them!
Plus, we'll help you make sure that your Google Plus, Google
Publisher and Google Authorship accounts are all set up right
for maximum visibility!
June 18 Workshop
meetup.com/Where-Is-My-Business/

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Questions?

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Thank You!
Will Hanke
314-496-8665
@RedCanoeMedia