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THE STATE
                           OF SEO

                            Will Hanke



6:30-7:00 Networking
7:00-9:00 Learn + Q&A       WhereIsMyBusiness.com
Thank You for Coming
• Classes here every month
• Always $10, only 30 seats
• Special bootcamp next month – limited
  attendance

Tonight We’ll Learn…
• All the major Algorithm Changes of 2012
• How you can avoid these penalties
• What to do in 2013



                                    WhereIsMyBusiness.com
Tonight’s Slides Will Be Available




                            WhereIsMyBusiness.com
Search Market Share




                      WhereIsMyBusiness.com
800Lb Gorilla




                WhereIsMyBusiness.com
January 2012




       30 Updates
       2 Signifigant


                       WhereIsMyBusiness.com
Search+ Your World




                     WhereIsMyBusiness.com
Google+ Results Integrated




                       WhereIsMyBusiness.com
“Top Heavy” Penalty




                      WhereIsMyBusiness.com
Hypocrites!




              WhereIsMyBusiness.com
February 2012




       47 Updates
       1 Signifigant


                       WhereIsMyBusiness.com
Localized Results in Major Searches




                               WhereIsMyBusiness.com
Localized Results in Major Searches




                               WhereIsMyBusiness.com
March 2012




       50 Updates
       2 Signifigant


                       WhereIsMyBusiness.com
Symbol Indexing




          @&#+



                  WhereIsMyBusiness.com
Link Warnings in GWMT




                        WhereIsMyBusiness.com
April 2012




        52 Updates
        1 Signifigant


                        WhereIsMyBusiness.com
Rumors of OOP




                WhereIsMyBusiness.com
April 24, 2012




                 WhereIsMyBusiness.com
Low Quality




              WhereIsMyBusiness.com
Irrelevant Links




                   WhereIsMyBusiness.com
Tag Clouds




             WhereIsMyBusiness.com
Bad Link Neighborhoods




                         WhereIsMyBusiness.com
Keyword Stuffing




                   WhereIsMyBusiness.com
May 2012




       39 Updates
       1 Signifigant


                       WhereIsMyBusiness.com
Knowledge Graph   WhereIsMyBusiness.com
Knowledge Graph




                  WhereIsMyBusiness.com
June 2012




       39 Updates
       0 Signifigant


                       WhereIsMyBusiness.com
July 2012




        45 Updates
        1 Signifigant


                        WhereIsMyBusiness.com
Site Clustering




                  WhereIsMyBusiness.com
August 2012




       35 Updates
       2 Signifigant


                       WhereIsMyBusiness.com
Panda Update




               WhereIsMyBusiness.com
SERP Domain Diversity




                        WhereIsMyBusiness.com
Shrinking SERPS




                  WhereIsMyBusiness.com
September 2012




       40 Updates
       1 Signifigant


                       WhereIsMyBusiness.com
Exact Match Domains

  yourdomain.net yourdomain.biz yourdomain.ws
  yourdomain-sucks.com yourbizname.com
  yourbizname-keyword.com keyword-keyword-
  keyword.com keyword-location.com
  yourcompetition.com yourcompetition.net
  yourcompetition-yourbizname.com
  yourcompetition-sucks.com yourcompetition-
  keyword.com keyword-city.com keyword-
  zip.com




                                       WhereIsMyBusiness.com
October/November 2012




        x Updates
       0 Signifigant


                       WhereIsMyBusiness.com
December 2012




        x Updates
      1 ~Signifigant


                       WhereIsMyBusiness.com
Knowledge Graph Languages




                     WhereIsMyBusiness.com
Other 2012 Updates




    14 Panda Refreshes
    2 Penguin Refreshes


                     WhereIsMyBusiness.com
Google Search in 2012




    1.2 Trillion Searches
      146 Lanuguages


                        WhereIsMyBusiness.com
Top in 2012
     Whitney Houston
     Hurricane Sandy
      What is SOPA
      One Direction
      Election 2012
      Hunger Games
                   WhereIsMyBusiness.com
Going Forward: 2013



  The Year of Conversions
              Data
              User Tracking
              Local
                      WhereIsMyBusiness.com
A Smart Company
   In 2013 will:


               WhereIsMyBusiness.com
Understand Their Data




                        WhereIsMyBusiness.com
Plug Leaks – Call Tracking




                        WhereIsMyBusiness.com
Create Good, Consistent Content




                          WhereIsMyBusiness.com
Optimize Your Social Profiles




                        WhereIsMyBusiness.com
Join and Use Google Plus




                       WhereIsMyBusiness.com
Visual Sites: Don’t Ignore Pinterest




                            WhereIsMyBusiness.com
Build Local Profiles




                       WhereIsMyBusiness.com
Build Local Pages (where relevant)




                           WhereIsMyBusiness.com
Pay Less Attention to Keyword
Rankings




                          WhereIsMyBusiness.com
Boost Their Online Marketing
Budget/Time




                          WhereIsMyBusiness.com
Not Get Caught in This Cycle




                        WhereIsMyBusiness.com
Upcoming Classes
Getting the Most SEO Out of Your Business Videos
Feb 21

Digging Deeper Into Google Analytics
March 21

Wordpress SEO
April 18




                                          WhereIsMyBusiness.com
NEW: Two Upcoming Bootcamps
Optimize Your Business Listing for Local Domination
Feb 12 – Only 4 Spots Left - $79
Step by step instructions on optimizing your Google Places listing
Learn tricks to push your business past other 'more established'
brands

Website SEO Audit & Enemy Reconnaissance
March 12 – 8 Spots - $159
How to do a step by step SEO Audit of your (or a competitor’s)
website. What SEO tools, websites, and software gives you the best
advantage.




                                                       WhereIsMyBusiness.com
Thank You!


      WhereIsMyBusiness.com

         314-496-8665

         @WhereIsMyBiz




                          WhereIsMyBusiness.com

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