Eyeview Co-Founder and VP, Business Development Tal Riesenfeld presentation titled "The Future of Multiscreen Video Advertising." Presented at the VideoNuze 2012 Online Video Advertising Summit, June 19, 2012, NYC.

2. The State of the Industry

3. The Future of Video Advertising
“Minority Report” (2002)
Director: Steven Spielberg

4. The Future of Video Advertising
“Minority Report” (2002)
Director: Steven Spielberg

5. Eyeview Solution
Advertising technology empowers brands to deliver better stories
Personalized, digitally customized stories for each and every user

6. The Mazda Story
Multiple
Markets
Hundreds
Dealers
Numerous
Demographics and BT ID’s

7. Mazda Campaign Breakdown

8. The Mazda Campaign
Sports Enthusiast San Francisco Mainstream Families St. Louis

9. Eyeview’s personalized ads lift key metrics in
Branding and Direct Response
49%
lift in brand awareness UPPER FUNNEL
Tier 1
37%
lift in purchase intent
LOWER FUNNEL
41%
lift in scheduled Test
Tier 2
Drives 66% react positively to
personalized video advertising

10. Expedia Campaign Breakdown

11. The Expedia Campaign
Business Man to New Orleans Family to Orlando

12. Eyeview’s personalized ads lift key metrics in
Branding and Direct Response
73%
lift in brand loyalty UPPER FUNNEL
Brand
37%
lift in purchase intent
MID FUNNEL
Engagement &
Consideration
30%
lift in sales
LOWER FUNNEL
Purchase & Intent
http://www.emarketer.com/Article.aspx?R=1008655

13. The Technology

14. The Technology

16. Measuring Brand Lift
Original TV Ad Personalized Ad for San Francisco
Vs

17. Successful Campaigns