A smarter way to generate sales leads - WinGreen Marketing Systems

A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436

Introducing a Smarter Way
to Generate Sales Leads
Improve your sales results with
The WinGreen System of Marketing

#contentmarketing
#leadgeneration
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved


Topics for Today
1. The current environment
a. The game has changed
b. More competition
c.

New marketing techniques to grow business

2. WinGreen’s solution to new challenges in lead generation
a. The WinGreen System of Marketing

b. What we do -- services
c.

How we do it -- methods and technology

3. Results: Expected outcomes -- more quality leads at lower cost
4. What WinGreen’s clients say



The Game Has Changed

•
•
•

Conventional marketing methods are no
longer effective for lead generation
The phone isn’t ringing

Competitors seem to be always a step
ahead



Technology (WWW and Google) has changed marketing and selling

•
•
•
•

The seller no longer finds buyers. Buyers find sellers first
The vast majority of purchase decisions begin with a Google
search

The buyer has all the power, all the information at his fingertips,
and will find the seller before the seller finds him
Willingness to be sold to has decreased to almost zero




•

More competition
o

Global competition

o

Technology-enabled competition

o

Innovations and game-changers




Today's business buyers
do not contact suppliers
directly until 57 percent
of the purchase process
is complete
Source: The Corporate Executive Board




Suppliers today account for
less than one-half of all
information that buyers use
to aid in their purchase
decisions.
Source: The Corporate Executive Board



Companies Must Adapt

•
•
•

Embrace technology
Implement new marketing methods
Focus on core competencies



Focus on Marketing’s Core
Competencies
90% of B2B marketers are anchoring
lead generation strategies around
content marketing…
But sales leaders rank lead generation
efforts last in terms of how effective
they are.

Source: CEB Commercial Insight Diagnostic, CEB Research



Focus on Marketing’s Core
Competencies

Wouldn’t it make sense to keep marketing efforts
focused where they strategically support the growth
of the company? Especially since this is where
marketing excels?
… and outsource the tactical -- and difficult -efforts to experts who have proven methods and
systems already in place?
Source: CEB Commercial Insight Diagnostic, CEB Research



A Smarter Way to
Generate Sales Leads



The WinGreen System of
Marketing
The WinGreen System of Marketing™
● Your targets find you
● Your targets are educated and informed by your
content and materials
● Your prospects self-identify as interested sales leads

● You engage and close business



Marketing



Marketing
The WinGreen
Systems
Architecture
● Cloud based
marketing
automation and
CRM platform
● Commercial grade
reliability and
scalability
● Built, tested, and
managed by
WinGreen

Content creation
● Blogs
● Articles
● White papers
● E-books
● Webcasts
● Podcasts
Inbound marketing
● Your “perfect prospects” find you
● Content creation
● Lifecycle marketing

Email marketing
● Reach “perfect prospects”
● Target lists
● Mass email systems

Capture and distribute
leads
● Smart landing pages
● Marketing automation
● Real-time alerts to email
and mobile

Sales enablement
● Salesforce.com
● Lead scoring
● Lead nurturing
● Management
dashboards
● Consulting


WinPlan
● Manages all
campaigns and
tasks
● 3-6-12 month
views
● Syncs with
event and
editorial
calendars
● Shared between
WinGreen and
client


WinGreen’s Services and
Products

•
•
•
•
•

Content marketing

Inbound marketing
Email marketing

Consulting
Marketing automation



Content Marketing

Source: The Content Marketing Institute



Why Content Marketing?



Content Creation
•
•
•
•
•
•
•
•

Articles
Blog Posts
Business Case Papers
Case Studies
E-books
Infographics
Landing Pages

Mini On-Demand Webinars

•
•
•
•
•
•
•
•

Podcasts
Press Releases
Sales Battle Cards
Social Media Posts
Sales Presentations
Video
Webcasts

White Papers



Inbound Marketing

•
•
•

Content Creation
Lifecycle Marketing

•
•

Multi-channel
Integration

Personalization



Inbound Marketing Services
•
•
•
•
•

Marketing automation setup,
configuration, administration,
and management
Blog post authoring, posting,
and search optimization
Web content optimization
Landing pages and calls-toaction
Google AdWords setup,
management, and optimization

•

Social media setup,
management, copywriting, and
optimization
o LinkedIn
o Twitter
o Facebook
o Slideshare
o Pinterest
o Google+



Email Marketing

● Content creation


● Target email database

● Campaign execution

● Commercial grade mass email platform



Marketing Consulting

•
•
•
•
•
•

Marketing assessments
Corporate marketing strategy

Marketing/sales integration
Lead generation and nurturing
Marketing projects
Marketing staff augmentation



Marketing Automation
Products and Services
WinGreen is an authorized partner of the world’s leading marketing
automation, CRM, and online advertising companies



Results



The WinGreen Advantage

Why choosing WinGreen is a great decision

•
•
•

Founded on the principle that marketing is a science,
not an art
Created to deliver 21st century marketing
Unlike other agencies, WinGreen delivers the full
range of lead generating marketing
o Inbound marketing
o Email marketing

o Consulting and staffing



More Leads

•
•
•

More leads than traditional marketing
Immediate pipeline impact
200% to 800%+ improvement in
leads per month



Better Quality Leads

•
•

Higher conversion rate

Quality control is built in
o
o

•

o

The “perfect prospect” is defined in Step 1
Outbound target database is built from perfect
prospect demographics only
Inbound lead scoring

Leads are self-identifying opt-ins



Lower Cost Per Lead

•
•

Economy of scale
o WinGreen content creation, systems, and methods are leveraged
across many clients
o WinGreen Systems Architecture was pre-built to handle 100s of
clients, hundreds of thousands of leads, millions of emails

Economy of method
o The WinGreen System of Marketing has been honed and refined
over dozens of clients and hundreds of campaigns
o Man-hours are spent 100% on lead generation
o Zero learning curve effects



The Net Benefit
In simple English

More leads

More sales

Better quality leads

More growth

Lower cost leads

More profit



Client Successes



What WinGreen’s Clients Say

“Don't you just love a low-maintenance
agency that adds both strategic
and creative value to your thinking, then
produces great assets without
you having to spoon-feed the content or
directions to them? WinGreen
is that kind of company."
Tressa, North America Marketing
Siemens Enterprise Communications




"The leads generated by WinGreen
exceeded expectations and have
increased the pipeline for sales. This
increase is represented in the
forecast and in the fact that [the
Commercial Mobile Alert System] is
about to be the most widely
deployed product from TCS”
DeAnn, Director Business Development
TeleCommunication Systems, Inc.




●

A 120-day lead generation “blitz” including six white papers, two webinars, one live seminar

●

Over 500,000 emails delivered into inboxes of target decision makers and influencers

●

Average sales-ready leads generated per campaign: 75

●

90% increase in same-quarter revenues year over year




“A very capable and effective organization. During
all my time working with WinGreen Marketing
Systems, they consistently over-delivered, month
after month.”
Steve, VP of sales
Innovative Systems, Inc.



In Summary
•
•
•
•
•
•

The buyer-seller game has changed
New marketing methods have emerged
Marketing should re-focus on brand and strategic
imperatives and outsource the rest
The WinGreen System of Marketing is a smarter way
to generate sales leads
More leads, of higher quality, at lower cost
Proven at clients of all sizes across all B2B technology
sectors



Join the conversation!
#contentmarketing
#leadgeneration

www.WinGreenMarketing.com
@WinGreen_Mktng

A smarter way to generate sales leads - WinGreen Marketing Systems

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