Do you use hashtags? Do you know how to use them strategically? Hashtags are everywhere these days. You see them on Twitter, Instagram, Pinterest, Google+, and now Facebook. As a marketer, you can’t ignore them. You need to know how to strategically implement these tagged topics. Hashtags can expand your content reach, amplify your brand, target your market, get your content found, improve your SEO, and more. In this presentation, I’ll give you three core hashtag strategies, for any social site! Read more at: blog.wishpond.com

1. 3 Key Hashtag
Strategies:
How to Market
your Business &
Content

3. Table of Contents:
Brand and Campaign Hashtags
1
2
Trending Hashtags
Content Hashtags
3
- Brand Hashtags
- Campaign Hashtags
- Trending Hashtags
- Niche Trending Hashtags
- Product Hashtags
- Event Hashtags
- Lifestyle Hashtags
- Location Hashtags

4. Brand and Campaign
Hashtags
1

5. Brand Hashtags
1
Make a brand hashtag to
market and reinforce your
brand across all your social
sites
2
3
Make a brand hashtag that is:
● unique
● short and easy to spell
● markets your business
Monitor your brand hashtag on
all social sites, to engage with
customers
Example of how Kit Kat interacts with
customer mentions using #HaveABreak on
Twitter.
Kit Kat uses the brand hashtag
#HaveABreak on all its social sites.
Consumers use it too.
Key takeaways:

6. Campaign Hashtags
1
Make campaign specific hashtags for
your marketing campaigns
2
3
Make campaign hashtags that:
● reinforce your promotion
● reinforce your brand
● are unique and easy to use
Include the hashtag as a method to
get your social offer. This gets your
tag shared
Example of the Home Depot’s
#HGGameDay photo contest on Instagram.
The contest celebrates the start of college
football.
Key takeaways:

7. Trending Hashtags2

8. Trending Hashtags
1
Use trending hashtags that
relate to your business and
products
2
3
Monitor trending tags on
Twitter, Google+ and sites like
Hashtags.org, Statigram, and
Trendsmap
Be quick to post with trending
tags - they can change in
minutes
Oreo uses real time marketing tactics like
trending hashtags. In this example, they use
#FashionWeek to catch the trend of London
Fashion week.
Key takeaways:

9. Niche Trending Hashtags
1
Use niche trending hashtags to
connect with your target market
2
3
Engage with customers who are
using niche hashtags - retweet,
comment, like etc. their
hashtagged posts
Find niche trending hashtags on
Google+, Twitter tailored trends,
and third party hashtag
monitoring sites.
Example of how musicians like Kristian
Bush take part in the trending
#MusicMonday on Google+
Key takeaways:

10. Content Hashtags3

11. Content Hashtags: Product
1
When you post about your product,
include descriptive hashtags
2
3
To find product hashtags:
● think like your customer
● search your competitors’
product hashtags
● search your suppliers’ product
hashtags
Make your product tags common
ones to get found in search
Key takeaways:
Example of the #Latte feed on Instagram. If you’
re a coffee shop, use tags like: #latte,
#caffienefix, #latteart to connect with consumers.

12. Content Hashtags: Lifestyle
1
Include lifestyles posts in your
content
2
3
To find lifestyle hashtags:
● think about your customers’
lifestyle and demographics
● check out what tags your
followers use
● then find popular lifestyle
hashtags
Use common lifestyle related
hashtags to get your business
seen by your market
Key takeaways:
Discount Tackle Online uses lifestyle hashtags
like #trout and #flyfishing on Google+, to get their
posts seen by their fishing community.

13. Content Hashtags: Event
1
Include event related hashtags,
when you are posting about events
2
3
Use event hashtags for:
● a group event, with a common
hashtag
● a global event, with a well
known common hashtag
● a business webinar or live chat,
with your own hashtag
Use hashtags to spread the word
about your event
Key takeaways:
Example of how Williams Sonoma tells their Facebook Fans
about a local charity event they’re attending. They use the
event hashtag of #FeastPDX to support the cause, and
promote it with partners through social sites.

14. Content Hashtags: Location
1
When you want to connect with a
geo-targeted market, use a geo-
targeted hashtag
2
3
Use location hashtags to:
● get your business seen by your
local market
● promote a local event your
business is attending
● connect with people using the
same location hashtag
Engage with other people using the
location hashtag - they’re likely
your foot traffic customer
Key takeaways:
Example of BP Alaska using this tactic on
Twitter. They use #Fairbanks to connect
with the locals in Fairbanks, Alaska.

15. Thank you for viewing!
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