So, I was researching for brands that are marketing on Facebook this Valentine’s Day. What did I find? Mounds of chocolatiers hosting Facebook contests. Well, this was a sweet win-win-win for a chocolate loving gal like me, who’s company just so happens to make (among other online marketing tools) Facebook contest apps. I simply could not resist the temptation... Here are four Valentine’s Day Facebook campaigns, with what’s right, what’s wrong, and how you can do it for yourself.

1. Facebook Marketing for Valentine’s Day
Chocolate Edition

3. Valentine’s Day Wish

5. ● Low barrier to entry
● Image shows product
● Themed comments

6. ● Not daily
● Too much text
● No Like- or email-gating

7. What You Can Do:
● Run daily contests
● Make it easy to enter
● Market your product visually

8. Share Cards for Coupons

10. ● Super easy to share
Valentines day card
● Coupon gives incentives,
and sales
● Branded, themed and
visually appealing

11. ● Not a coupon code!
○ Need to print $1 discount
○ Not redeemable online
○ Not available on their
Facebook Store
● Facebook tab is too cluttered

12. What You Can Do:
● Set up Coupon codes (or use
Facebook Offers)
● Drive sales with discounts
● Make themed cards to spread
by word-of-mouth

13. UGC Sweepstakes

15. ● Daily prizes - with a big
grand prize
● Emotes personal connection
- sharing ‘heart warming’
photos
● Strategically planned
cohesive marketing

16. ● Use better targeted
Facebook Ads (to get
more entrants)
● Not much - it’s a great
campaign

17. What You Can Do:
● Get User Generated Content (UCG) to deepen emotional connection to
brand
● Team up with influencers - to get more
reach
● Plan your campaigns with your
marketing, PR, content and advertising
teams

18. Match to Melt Game

20. ● Uses interactive, game theory
marketing on Facebook
● Game is fun, simple, addictive,
shows product
● Entices daily engagement with
Page with Instant Wins
● Like- and email-gated
● Easy to share on Facebook,
Twitter & Pinterest

21. ● Only available to win in US
● Uh, not much else

22. What You Can Do:
● Add gamification with Facebook game
apps, or even vote contests
● Give-away instant daily prizes
● Incorporate product into interactive
sweepstakes to deepen emotional
associations

23. Run your own Facebook Contest!
Click
Here!
Your eBook is FREE!

24. Thank you for viewing!
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