As Jeff Bullas says, “Growing your Facebook “likes” are social media’s version of building the traditional email subscribers list. A “Like” on your Facebook Page is not just a vanity metric. It signifies a real person showing interest in your business. They’ve opened a 24/7 communication channel with you. I, for one, think this is very powerful. Facebook allows you to keep your customers warm in a friendly non-invasive way. There are only so many times a person will shop at your store in a month or year, depending on your industry, respectively. Even promotional emails with 10% off coupons can become tired and end up people’s spam folder over time. So to keep a person warm between purchases, Facebook posts are key. Even with Facebook’s Edgerank giving each Page Post reach to just 16% of it’s Fans, a Fan is worth a lot to your business. It gives you the ability to actively promote your business to a potential customer at any time. If you need a quick refresher, or introduction, check out the 4 Factors Facebook’s EdgeRank Uses to Determine Your Posts’ Reach Increasing your Facebook Likes can be done using a variety of methods, both on Facebook or off it. So don’t fret if you’re just starting. These methods apply to both advanced users and noobs. As you’ll soon see, your secret weapons for increasing your Facebook Likes will be like-gates and Facebook’s Like Button plugin. Let’s dive into the Top 7 (IMHO) Ways to Increase your Facebook Likes.

1. 7 Ways to Increase
your Facebook Likes

3. Table of Contents
1 Contests
Coupons2
3 Like-Gated Ebooks
4 Facebook Ads
Add a “Like” button or box to your blog5
6 Add a “Like” button to your Website’s Header
7 Exclusive Like-Gated Videos

4. Contests1

5. Method #1 to Increase Facebook Likes: Contests
Contests are the easiest way to get people excited
and draw new users in as Facebook Fans. The lure
of a big prize, that is relevant to your specific target
market, make it a no-brainer for your target
customers to “Like” your Page and become your
fan.
How does a contest get people to “Like” your
Page and become a Fan?
Most 3rd party contest apps, like Wishpond, come
equipped with a handy feature called a Like-Gate.
This feature makes the entry page within a contest
app hidden to users unless they have “Liked” your
Facebook Page.
A like-gate is usually a simple image with a text
telling users who don’t like your Facebook Page that
they need to like it to access the current contest.
Once a non-fan likes your Facebook Page, the app
will automatically reload to show the default entry or
voting page on which the user can enter the contest.
Example Like-Gate Image

6. Coupons2

7. Method #2 to Increase Facebook Likes: Coupons
Coupons are a great evergreen promotion.
Something small like a 10% off coupon gives
people an incentive to buy while keeping your
margins intact. The optimal way to use coupons
though is to have them require an action to access
them.
Wishpond’s Group Offers app allow you to only
make your coupon redeemable after a certain
number of people have claimed it. This pushes
people to share with their friends to unlock the
coupon, driving even more likes for your Page.
One easy way to drive traffic to your like-gated
coupon is to add a call-to-action in the header of
your website. This makes it easy to capture people
as fans, as they are already in the mindset of
buying from you.
Example Facebook Group Offer

8. Like-Gated Ebooks3

9. Method #3 to Increase Facebook Likes: Like-Gated Ebooks
Sometimes educational content is a better
incentive than a discount offer or prize,
depending on your industry or target market. B2B
companies especially are driving tons of new
fans and customers by providing helpful content
completely free to the public.
A normal ebook will have a download page
housed on a website that includes a form you
must fill out to access the ebook. By housing the
ebook download form inside of a Tab on your
Page, you can like-gate it to increase your
Facebook Likes.

10. Facebook Ads4

11. Method #4 to Increase Facebook Likes: Facebook Ads
The basic formula is ‘“Like” us to _________’. This formula can be used to
drive Likes based on any kind of incentive. Here are a few you can try:
● “Like” us to get an Exclusive 15% Off coupon
● “Like” us to get the Free Guide to Facebook Engagement
● “Like” us to win a $100 spa treatment
These ads are great because they can link directly to a Facebook Page Tab.
So even if a person clicks through instead of clicking the “Like” button, you can
still capture them as a new fan with a like-gated ebook, coupon or contest.
I’ve found the most success using images of people. Studies have shown that
users like to click on them. It makes them happy and draws them in. It’s more
subtle than say a big red arrow, but it gets a higher click-through rate.

12. Add a “Like” button
or box to your blog
5

13. Method #5 to Increase Facebook Likes: Add a “Like” button or box to your blog
A great way to capture visitors to your blog in a fairly non-invasive
way is to get them to Like your Facebook Page. Many people are
averse to signing up for emails due to spam and phishing threats,
so a like can be an easy alternative.
But make it easy for them. Don’t make visitors go to your
Facebook Page first to like you by only providing a link to your
Page. Allow them to Like your Page right there from your blog
using one of Facebook’s social plugins, such as the Like Box or
Like Button. Making it a single step versus a two-step process will
dramatically increase your conversion rate on this simple action.
We have used the Like Box plugin on our blog (See left).

14. Add a “Like” button
or box to your blog
6

15. Method #6: Add a “Like” button to your Website’s Header
Having a Like Button in the top-right or left corner of your
website is an easy way to drive new Likes over time. For a
number of our clients, this has been a constant driver of
new Likes every day. It won’t get you a ton of Likes all at
once, but over time it will.
Add a Like Button to the header is an easy-to-see position
with a simple call-to-action, such as “Like us to hear about
Facebook-exclusive contests and deals. This allows you to
keep it up in perpetuity and not have to worry about
updating it every week or two. It will also keep from
conflicting with any contests or coupons you promote on
your website.

16. Add a “Like” button
or box to your blog
6

17. Method #7 to Increase Facebook Likes: Exclusive Like-Gated Videos
Exclusive behind-the-scenes, interviews or live
event videos are a great incentive to get new
likes. Just like ebooks, coupons and contests,
they can be like-gated and display in a Tab on
your Facebook Page. A number of 3rd-party
applications such as Pagemodo make this
super easy to do.
But these can’t just be any videos. These need
to be first-time, behind the scenes exclusives
that you can’t find anywhere else. Here are a
few examples that make for great exclusives:
● Videos from backstage at events
● Exclusive movie or gaming trailers or
● Deleted footage/scenes

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