This presentation features the most recent data on the change in Facebook use between January 2011 and January 2014. How has the face of Facebook changed in three years? Are teens really leaving? What are the education demographics? What about overall use? Is it actually growing as much as you think it is? Find out the answers to these questions and more. This presentation also features four key takeaways for marketers. So check it out and share it 'round!

1. Who’s Dropping off
Facebook?
Stats from Jan 2011 - Jan 2014

3. TOTAL USE (USA)
January 2011
146.8
MiLlion
January 2013
180.0
MILlion

4. AGE
Use by people aged 55+ has increased 80.4% while
among people 13-17 it’s decreased by 25.3%!

5. DAILY USE (world)
61% of
Facebook
Users Log in
Daily
(727 million)

6. LOCATION
Since January 2011…
Facebook use in Houston
has increased only 23.8%
and 26.3% in Chicago.
While…
Facebook use in New York
has increased 119.7% and in
San Francisco 148.6%!

7. MOBILE USE (world)
73% of
Facebook
Users Sign
in on
Mobile (874
million)

8. EDUCATION (USA)
Use by college students has decreased by 59.1%,
while use by alumni has increased by 64.6%!

9. Takeaways for
Marketers
● Facebook is still King (and Queen, and the rest of the
royal family) - but it’s changing
● B2B Companies don’t get to slack on Facebook. Your
market there has increased 80% in 3 years!
● Businesses which market to teens need to devote
time and energy to getting in on where teens are
moving (Snapchat, Whatsapp and Kik)
● All businesses need to be optimizing their social
profiles for mobile

10. SOURCES
● http://newsroom.fb.com/key-facts
● http://istrategylabs.com

11. Download the Complete Guide to
Facebook Ads Ebook
It’s FREE!

12. Thank you for viewing!
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